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The Now, The New & The Next in Careers

Goal Setting is Key to Extracting Your Personal Brand

05 Apr 2010 7:48 PM | Anonymous

By Randi Bussin

Goal setting is a key component and one of the first steps in helping clients extract their personal brands. Without goals and a defined target audience, it is impossible to know how to express and where to point your personal brand. Goal setting helps: you get clarity on what you want in your career.

How do you actually go about doing this? Here are 10 steps to goal setting and goal attainment.

1. Develop a big picture of what you want to accomplish in your career/life. Take a piece of paper or use Microsoft Word and write down everything you want to accomplish in the next ten years of your life. Be sure to include goals for all major areas of your life, including career, community service, family, health, financial and hobbies.  As you identify your goals, be sure they are goals you want to achieve, and not ones desired by others in your life, such as your parents, your significant other, or employer.

2. Prioritize the goals by time frame. Go back to the list you just created and break the long list of goals into three smaller time frames. For example, you could categorize them by short-term (next 12 months), medium-term (next 2 to 5 years) and then longer term (6 to 10 years).

3. Rewrite your short-term goals in SMART goal format. SMART goals are:

Specific – This means answering the “who, what, when, where, and why” questions. The “why” question is very important. You need to understand why you want this goal and how the goal aligns with your values.

Measurable – This establishes how you are going to measure progress toward the attainment of the goals you have set.

Attainable – Make sure the goal is within reach, but also stretches you to strive and to think big.

Relevant or Realistic – A realistic goal is an objective which you are both motivated to achieve and realistically able to do so.

Timely or Time Bound – A goal with a time frame sets your subconscious mind into motion to begin working on it. With no time frame, there is no sense of urgency to reach the goal.

4. Make your goals visible and review them daily. This action of putting your goals in a visible place sets the intention to the greater universe and becomes a daily reminder of what it is you are trying to accomplish. Review your goals regularly and revise them if you reach them too easily, or if they are too difficult. Also, if you notice a deficit in your skills despite achieving a goal, then think about what you would like to do to fix this.

5. Identify the obstacles that are getting in your way. Think about what is going to get in the way of your achieving your goals. What within yourself is holding you back? What changes can you make to move forward?

6. Identify the knowledge, skills and competencies you need to move forward. Which skills do you need to be at the top of your game? What one skill, if you developed it, would have the greatest impact on your life or career? What one skill, if you developed it and did it consistently, would help you achieve your most important goal? Identify it and begin to work on it every single day. 

7. Recruit and enlist your support team. To achieve lofty goals, you will need the help and support of many people. Who is your support team or board of advisors? Identify the list of family members, work colleagues and mentors you need in your life. You list could also include your coach or an industry consultant.

8. Celebrate successes, which boost your confidence. When you have achieved a goal, take time to celebrate reaching the milestone. Treat yourself to something “meaningful” to mark the accomplishment. You do not have to spend a large sum of money; it could be a simple token such as a DVD, a drink with a friend, or something more extravagant such as a massage.

9. Organize your 12-month goals into smaller more manageable steps. Planning is very important to reaching your goals. The 80/20 rule states that 80% of your results will come from 20% of your efforts. So how will you spend your time? Plan out the next 12 months, month by month. For each month, list two or three key activities that you must accomplish that would have the most profound impact on the bigger picture.

10. Take action every day. Many baby steps taken consistently add up to big goals. Just do one thing, one little thing each day that will keep the momentum going and keep you moving forward.

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Hi, I’m Marie Zimenoff,

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I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself.

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