December 17, 2020, at 1:00 pm US-ET
Video interviews are here to stay. In fact, only 11% of interviewers DON'T think that interviews will be the way of the future post-COVID.
You've read the articles about lighting, camera angles, and sound, but how can you really help your clients stand out and be confident on camera?
We'll talk about the emotional, psychological, physiological, and physical preparation clients can do to give a peak interview performance -- and the foundational personal branding concepts that will perfect their presence and propel them ahead of the competition.
About the Presenters
When I was young my favorite board game was called Careers. I loved that I got to choose my formula for fame, fortune and happiness, and then create my own winning strategy. It had a special magic. Now, as an Executive Coach, I use my magic to guide thousands of people through changes in their lives. I help them understand and develop their unique formulas and strategies—even if they come to me with blank slates.
The outcome? My clients enhance their careers, work towards their goals and live more authentic and satisfying lives. They play by their rules—and they love it. What is your formula for a good life? Do you love it?
Through 20+ years of work in the careers field as Master Career Counselor, Master Personal Branding Strategist and Hudson Certified Master Coach, I’ve found that I love Personal Branding. It’s one of the best tools I use to help my clients find their formulas. That’s why I wrote Personal Branding for Dummies. I’m grateful that my readers made it the #1 Personal Branding book on Amazon for years.
Part of my personal brand is a commitment to my profession and the community. I serve on the Board of the Career Thought Leaders think tank; facilitate Personal Branding certification programs; train coaches to align their brands with their practices; and speak on Personal Branding, Career Development and Positive Psychology.
In my free time, I enjoy family and friends, attend classes, participate in book clubs, travel the world and ride my red Vespa to yoga class.
MY unique formula?
Deep knowledge, good judgment and intelligence. Adventure, enthusiasm and curiosity. A lively sense of humor, unbridled optimism and a laugh that bubbles up. And that Vespa…
For me, personal branding has always been, well, a truly personal endeavor. After gaining 20 years of marketing and branding experience in the tech world, I’ve shifted my focus to one that’s part advocate, part masterful career coach: using my tech-world branding expertise to inspire women to know and communicate their value in the workplace.
It’s not just about finding right-fit employment opportunities—it’s about giving women the confidence to know that no matter their background or education level, they’re capable of visualizing career opportunities and landing a job that paves the path to financial independence and, most importantly, their true potential. I’m their partner on that journey.
As a certified master personal brand strategist and image consultant, my holistic approach to career coaching serves an even greater purpose than just job placement or satisfying corporate social responsibility initiatives. I’m shifting the way employers view an ideal candidate while also transforming how a candidate sees herself. I give women confidence and enable them to articulate their unique attributes and confidently talk about their value. Because working to empower women on their professional paths isn’t just a profession. To me, it’s personal.