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The Now, The New & The Next in Careers

Differentiate or Disappear

  • 20 Jul 2020
  • 2:00 PM - 3:30 PM
  • Virtual


  • CTL Associate & CPBS registration. Log in to access.
  • General registration. All career/coach/personal brand strategy professionals welcome!
  • Registration for Resume Writing Academy training program students and graduates (ACRW, ACPW, ACCS, ACRW-Federal)

Registration is closed

Presented by Shally Steckerl
Monday, July 20, from 2:00 to 3:30 PM US ET

Since 1996 Shally has been helping companies and recruiters build an online presence to attract the best talent. Now, he's sharing these secrets with us ... to help our businesses and our clients build visibility!

Join us to understand the best methods for branding your business effectively via social media and the tools to create and maintain a simple workflow you can use every single day to increase your social footprint and gain share of voice on Twitter, Facebook, LinkedIn, Pinterest, Instagram and other top social destinations. In this session you will learn:

* Which types of activities are best for each of the social networks, and what are the best tools to use in each of them
* Secrets of lead nurturing through content curation to increase followers, visitors & subscribers
* Content strategies to position yourself as the expert to find your audience
* Ernest hard-earned lessons from 20 years of growing share of voice
* Status updates that show you actively listen
* Why your landing page is a #fail

* A complete and simple social media workflow for daily use

Registration includes access to the live session AND access to the recording to watch any time you'd like.

Resume Writing Academy students/grads check the ACRW Student Resources page for your discount code.

About the Presenter

Shally Steckerl is the Founder of The Sourcing Institute and The Sourcing Institute Foundation, and one of the originators of the talent sourcing discipline. With twenty-two years of recruiting experience, Mr. Steckerl has served as corporate sourcing leader for many Fortune 500 brands, like Microsoft, Google, Coca-Cola, Cisco, and Motorola, helping them efficiently find unfindable talent. He has advised recruiting leaders at over 300 organizations, like CH2M Hill, GE, Lockheed, and SourceRight, on how to successfully embed key sourcing initiatives into their current efforts, improve the performance of their existing sourcing teams, and establish sourcing functions from the ground up.

Mr. Steckerl is the author of both the industry standard textbook “The Talent Sourcing and Recruitment Handbook” (ISBN 978-1928734796), and his recently published book, “The Sourcing Method” (978-0-9998081-0-8). He has served as Adjunct Faculty at Temple University’s Fox School of Business where he taught the first ever full-credit academic capstone course on recruitment, and also served at Brandman University. He is a regular speaker at HR leadership conferences around the world, and has been featured on NPR and the Wall Street Journal.

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