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The Now, The New & The Next in Careers

How to Use Instagram to Build Your Business

  • 12 Dec 2019
  • 11:00 AM - 12:30 PM
  • Virtual


  • Digital branding strategist (formerly Social Branding Strategist) registration. Log in to access.
  • CTL Associate registration. Log in to access.
  • General registration. All career/coach/brand strategy professionals welcome!

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How to Use Instagram to Build Your Business

December 12, 2019, from 11:00 AM to 12:30 PM US ET

Career service providers who want to serve the next generation of executives are meeting them where they are at ... on Instagram.

Instagram has 1 billion active monthly users (2X that of LinkedIn)... in fact 500M people visit Instagram daily. The largest user base is 25-34 and 30% of people making $75K or more in the US are Instagram users.

We are quickly losing the ability to use that excuse that "our clients aren't on Instagram."

Luckily, there are professionals in our industry who are already finding success on the platform and can help us set a strategy that works.

Our colleague Wendi Weiner, who has exceeded the 10,000-follower mark that enables brands to have more marketing functionality, has agreed to do just that in this webinar!

Top takeaways from this presentation:

  • What content themes work to build your followers and your engagement
  • How to use hashtags and stories
  • Tools to use to plan content, including how often and when to post
  • Engagement strategies to build your brand visibility
  • Tips to improve your bio and click-through rates to turn followers into sales

Wendi is going to share the secrets of her success with you and help make sure you can connect with the clients who are the future of your business!

About the Presenter

Wendi Weiner is an attorney and 6X certified award-winning resume writer with features and publications in 50+ media outlets and 10+ honors and awards in personal branding, writing, and content strategy. Wendi has successfully built a strong business platform through her online presence and curation of unique content with strong readership. Prior to founding The Writing Guru®, Wendi worked for almost 12 years as an attorney at top-tier law firms and for a Fortune 200 company.

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