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The Now, The New & The Next in Careers

How to Build Video Visibility: YouTube 101

  • 30 Jul 2019
  • 12:00 PM - 2:00 PM
  • Virtual


  • Social branding analyst registration for the YouTube session only.
  • CTL Associate & Certified Personal Brand Strategist registration for the YouTube session only.
  • General registration for the YouTube session only.
  • Registration for graduates and students in RWA certification programs (ACRW, ACPW) for the YouTube session only.

Registration is closed

How to Build Video Visibility: YouTube 101

Are You on YouTube? Your Clients & Future Clients Are!

July 30, 2019, 12:00 to 2:00 US ET
Part of the Social Summer Series

YouTube is the second most popular search engine and the second most popular website in the world. Will your clients (and future clients) find you there?

Virtual videographer Brighton West will share everything you need to know to grow your business with YouTube.

You'll walk away with practical tips and tools, knowing:

  • How often you should post
  • How to attract an audience, keep them watching and coming back for more
  • What needs to happen "behind the scenes" to make YouTube work
  • How to look fabulous every time you push record
  • Which videos do well on YouTube and which don't
  • How to come up with ideas for videos
  • What to do after you post the video

PLUS, the top mistakes business owners are making on YouTube and how to leverage YouTube videos versus Facebook and LinkedIn videos.

Get This Session Plus the Entire Social Summer Series. Sessions include Storytelling in LinkedIn Profiles, Leveraging Video for Business Growth, YouTube 101 for Video Visibility, and More! See the details.

About the Presenter

Brighton West is a video-prenuer. He began his video journey making narrative and documentary videos – but he was always behind the camera. Along the way, he learned that being on camera was more influential/beneficial/profitable than being behind it. So he overcame his on-camera jitters and now helps his client turn the camera on themselves. Brighton has built his business by creating YouTube tutorials about using YouTube in business. Through his channel, he’s positioned himself as the expert for professional coaches who want to grow their global audience with video. He now helps these subject matter experts avoid his early mistakes and accelerates their journey to success with online video.

Brighton works with coaches around the world to get the three videos that coaches need: authority building videos, testimonial videos and a “video headshot.” You won’t find Brighton behind a camera anymore. He’ll teach you to be your own DIY videographer, find a local videographer to film you, or he can be your virtual-videographer by capturing you through your webcam – whichever is right for you and your business. Don’t run out and hire a videographer who has fancy equipment, but doesn’t understand what works to grow a coaching practice. Connect with Brighton to figure out the right strategy for your business.

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