Issue 94 | May 6, 2016


CAREER TRENDS HAPPY HOUR
"Climate is what we expect, weather is what we get."
– Mark Twain, American Author and Humorist

Register Today for
Resume & Profile E-Summit:
Making Mid-Level Managers Shine

Presented by Marie Zimenoff & Louise Kursmark
May 13, 2016

Academy Certified Profile Writing Course
Comprehensive training in writing stand-out LinkedIn
and other social media profiles.

May 12, 2016

Looking to help students land that first job or internship?
We have an E-Summit for that, too!

Resume & Profile E-Summit:
Giving Graduating Students a Competitive Edge


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Resume Writing Academy Comprehensive Profile Writing Course
  • Resume & Profile E-Summit: Making Mid-Level Managers Shine
  • Visit Us at These Upcoming Events

RESOURCES, DATA & IMPORTANT LINKS

  • Workplace Success: The Real-World Skills New College Grads Need Most
  • Social Media: Why Facebook is One of Your Most Important Job Search Tools
  • Interviewing: Compensating for a Lack of Experience
  • Career Advancement: 7 Tips for Finding a Mentor
  • Starting Out: 3 Career Lessons in 3 Graphs
  • Critical Skills: Yes, You Still Need Strong Communication Skills

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

  • Resume Writing Academy Comprehensive Profile Writing Course (ACPW)
  • E-Summit: Making Mid-Level Managers Shine
  • Advanced Job Search Coaching Program
  • CTL Associate Quarterly Call with the Board

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

UPCOMING PROGRAMS & EVENTS

Comprehensive LinkedIn Profile Writing Course

Savvy professionals know that advancing their career or finding a job today means having a great resume and social media profiles that use the right language to get found by their target audience while telling a story that hooks readers into initiating a connection.

If you want to write profiles that differentiate your candidates, join us starting May 12 for the industry’s only comprehensive profile writing training program – and become an Academy Certified Profile Writer.

Live Thursdays from Noon to 1:30 pm Eastern or listen to the recordings for the self-paced option (starting May 12 after class).

What does the ACPW program entail?

  • 5 webinar classes on profile strategy, social media hiring trends, professional writing, stand-out profile formats, writing strategies for each profile type/section, and techniques to draw out great content from your candidates (LinkedIn®, Twitter®, Facebook®, and other social mediums are all included; the program is not endorsed by any of these)
  • 4 homework assignments with individualized feedback to hone your skills
  • 3 independent learning projects creating profile content based on case studies to increase your mastery of the content

What do you get from the program?

  • Videos that show you how to manipulate profile sections and implement what you learn in class
  • Hundreds of pages of handouts and sample profiles
  • Discounts on other training programs and events sponsored by RWA and CTL
  • Subcontract writing positions with other resume companies – a great way to gain additional experience while making money(!); these projects generally pay between $100 to $400 per resume

Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.

Learn more and register today.

ACRWs check your email for your special deal to add your ACPW to your ACRW.

Resume & Profile E-Summit: Making Mid-Level Managers Shine

In this E-Summit, Marie Zimenoff and Louise Kursmark will provide tools you can use across a broad spectrum of professionals in mid-management positions – pulling out accomplishments, creating modern formats that quickly communicate them, and weaving in personality to differentiate them from every other mid-level manager vying for the same position.

During this 2-hour, content-packed session, you will learn how to: 

  • Gather content even when the candidate struggles to come up with accomplishments.
  • Market the candidate to take a step up into executive-level roles.
  • Position candidates to refine their focus when changing industries or functions.
  • Highlight advancement and continued learning even when a candidate has been at the same job for years.
  • Handle career gaps caused by recent layoffs, stagnant career paths, and even backward career trajectory.

The handouts include 20+ sample resumes and LinkedIn profiles from a wide variety of roles and levels, including:

  • Candidates who want to move from corporate to non-profit or government settings and vice versa
  • Candidates who feel marginalized and ready to take a step up
  • Candidates who face career challenges: layoff, stagnant career path, backward career trajectory, and return to work
  • Entrepreneurs who are targeting middle-management positions at larger companies
  • Candidates who are seeking to shift focus while remaining in a management role
  • Mid-career professionals who want to move from individual contributor to manager

The handout also includes resources, questionnaires, and tools to build your confidence in differentiating these candidates from the growing competition.

Learn more and register today.

UPCOMING CONFERENCE APPEARANCES

ATD 2016 International Conference & Exposition
CTL and RWA CEO Marie Zimenoff will be presenting "Career Development Programs: Beyond the Theories, Bigger Than the Individual," at the upcoming ATD conference in Denver, CO, on Wednesday, May 25 at 8:30 am. If you are planning to attend, let her know! She’d love to meet up with you and will be there for the duration of the conference as she’s also volunteering in the career center.

NAWDP 2016 Annual Conference
CTL Board Member Ruth Pankratz will be presenting two workshops at the NAWDP conference in Orlando, FL, on May 26: “Accelerate Job Search Results Using LinkedIn” at 10:30 am and “Certifications & Training: The Now, The New, and The Next” at 1:45 pm. Stop by and say hello to Ruth!

2016 NCDA Global Career Development Conference
Marie and Ruth will also be presenting a pre-conference session, “Building a Career Practice that Enhances Well-Being for You and Your Clients,” at the NCDA conference on June 29 at 1:30 pm. We will also be leading a roundtable, “Capturing a Search for Meaning in Powerful Resumes and LinkedIn Profiles with Personality,” on June 30 at 12:45 pm. Please let Marie know if you’ll be there as she’s always excited to see fellow NCDA goers (this will be her 10th NCDA conference!).

RESOURCES, DATA & IMPORTANT LINKS

Workplace Success: The Real-World Skills New College Grads Need Most (Fortune)
How do your graduating students (or those seeking internships) succeed despite their lack of work experience? This article shares some great ideas for helping them land quickly.

Social Media: Why Facebook is One of Your Most Important Job Search Tools (Fast Company)
We know the importance of LinkedIn in job search and are undoubtedly sharing this with our young job seekers, but this article shares how a medium they may be more comfortable with can also be part of their search.

Interviewing: Compensating for a Lack of Experience (The Muse)
This article shares a few of the common mistakes your new graduates might be tempted to make based on their lack of experience … and what to do instead.

Career Advancement: 7 Tips for Finding a Mentor (Huffpost Business)
Finding a mentor is an important part of career success for all our candidates, and even more critical for young professionals to start off on the right foot. These seven tips are sure to help your candidates get started with this all-important task.

Starting Out: 3 Career Lessons in 3 Graphs (Forbes)
Getting started in your career can bring on a flood of advice. This article wades through that advice for three challenging questions: when to switch jobs, how hard to work, and when to stop feeling intimidated. Great topics for our new graduates and beyond!

Critical Skills: Yes, You Still Need Strong Communication Skills (Washington Post)
The media is clear on Millennials' lack of communication skills and we don’t want it to impact their success! This article goes through some of the most critical communication skills they need to succeed and offers tips for improving them.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2016 Calendar of Events for all CTL and RWA events this year.

May 12, 2016, Noon Eastern
Academy Certified Profile Writer Course

You can become an expert in writing social media profiles – help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy offers the only comprehensive social media profile writing course to teach you the strategy behind writing profiles, the mechanics of formatting and manipulating profiles to match career strategy, and much more. The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

May 13, 2016, Noon Eastern
E-Summit: Making Mid-Level Managers Shine

Mid-level managers make up a large part of the workforce. They also face some of the steepest competition and frequent job change. Unfortunately, they can get lost in the shuffle. Our job as resume writers? Help them stand out! In this E-Summit, Marie Zimenoff and Louise Kursmark provide tools you can use across a broad spectrum of professionals in mid-management positions – pulling out accomplishments, creating modern formats that quickly communicate them, and weaving in personality to differentiate them from every other mid-manager vying for the same position. Learn more and register.

June 8, 2016, 1:00 pm Eastern
Advanced Job Search Coaching Program

Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Read more here.

June 13, 2016, Noon Eastern
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, we'll be talking about work-life balance with CTL Board Member Michelle Carroll as we prepare to head into the summer months. The call is open to all CTL Associates. Grab a pen or your favorite note-taking app and get ready to dial in! CTL Associates ... Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

2016 CALENDAR OF EVENTS

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