Issue 93 | April 29, 2016


CAREER TRENDS HAPPY HOUR
"Quality means doing it right when no one is looking."
– Henry Ford, Industrialist

Register Today for
Resume & Profile E-Summit:
Making Mid-Level Managers Shine

Presented by Marie Zimenoff & Louise Kursmark
May 13, 2016

Academy Certified Profile Writing Course
Comprehensive training in writing stand-out LinkedIn
and other social media profiles.

May 12, 2016


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Resume Writing Academy Comprehensive Profile Writing Course
  • Resume & Profile E-Summit: Making Mid-Level Managers Shine
  • Visit Us at These Upcoming Events

RESOURCES, DATA & IMPORTANT LINKS

  • Branding (Video): How to Determine Your Personal Brand Differentiation
  • LinkedIn: Social Proof for Job Search Success: Linked(In) to Your Resume
  • Resume Fun: Resume Tips Courtesy of Beyoncé
  • Military Transition: How Transitioning Military Can Maximize Their LinkedIn Profiles
  • For Business Owners: Here's Why a Professional Should Write Your Resume
  • Technology: Why Recruiters Should Be Replaced by Robots

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Earns Prestigious Credential
  • Colleague Delivers Diversity Presentation

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

  • Resume Writing Academy Comprehensive Profile Writing Course (ACPW)
  • E-Summit: Making Mid-Level Managers Shine
  • Advanced Job Search Coaching Program
  • CTL Associate Quarterly Call with the Board

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

UPCOMING PROGRAMS & EVENTS

Comprehensive LinkedIn Profile Writing Course
May 12, 2016, Noon to 1:30 pm Eastern

Savvy professionals know that advancing their career or finding a job today means having a great resume and social media profiles that use the right language to get found by their target audience while telling a story that hooks readers into initiating a connection.

If you want to write profiles that differentiate your candidates, join us starting May 12 for the industry's only comprehensive profile writing training program – and become an Academy Certified Profile Writer.

Live Thursdays from Noon to 1:30 pm Eastern or listen to the recordings for the self-paced option (starting May 12 after class).

What does the ACPW program entail?

  • 5 webinar classes on profile strategy, how recruiters use social media to hire, professional writing foundation, formatting a stand-out profile, writing strategies for each profile type/section, and techniques to draw out great content from your candidates (LinkedIn®, Twitter®, Facebook®, and other social mediums are all included; the program is not endorsed by any of these)
  • 5 homework assignments with individualized feedback to hone your skills
  • 3 independent learning projects creating profile content based on case studies to increase your mastery of the content

What do you get from the program?

  • Videos that show you how to manipulate profile sections and implement what you learn in class
  • Hundreds of pages of handouts and sample profiles
  • Discounts on other training programs and events sponsored by RWA and CTL

Most notably, we offer our graduates a diverse range of writing opportunities that come our way.

  • Subcontract writing positions with other resume companies — a great way to gain additional experience while making money(!). These projects generally pay between $100 to $400 per resume.
  • An opportunity to join the RWA Guild; reserved exclusively for the top graduates of RWA, the Guild often pays extremely well. Can you be one of those top graduates? We're always looking for the very best talent for the Guild.
  • Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.

Ready to really stand out as an expert in the field? Combine your ACRW and ACPW with our bundle option!

Learn more and register today.

ACRWs check your email for your special deal to add your ACPW to your ACRW.

Resume & Profile E-Summit: Making Mid-Level Managers Shine
May 13, 2016, Noon to 2:00 pm Eastern

Mid-level managers make up a large part of the workforce. They also face some of the steepest competition and frequent job change. Unfortunately, they can get lost in the shuffle. Our job as resume writers? Help them stand out!

In this E-Summit, Marie Zimenoff and Louise Kursmark will provide tools you can use across a broad spectrum of professionals in mid-management positions – pulling out accomplishments, creating modern formats that quickly communicate them, and weaving in personality to differentiate them from every other mid-level manager vying for the same position.

During this 2-hour, content-packed session, you will learn:

  • How to gather content even when the candidate struggles to come up with accomplishments, asking the right questions to uncover gems that will help them shine.
  • Strategies and sample resumes and LinkedIn profiles for marketing the candidate to take a step up into executive-level roles.
  • Tips and examples of resumes and LinkedIn profiles that position candidates to refine their focus, like moving from general management to HR or engineering management to project or program management.
  • Resume and LinkedIn profiles that highlight advancement and continued learning even when a candidate has been at the same job for years.
  • Writing and content-gathering strategies for handling career gaps caused by recent layoffs, stagnant career paths, and even backward career trajectory.

The handouts include 20+ sample resumes and LinkedIn profiles from a wide variety of roles and levels, resources, questionnaires, and tools to build your confidence in differentiating these candidates from the growing competition.

Learn more and register today.

UPCOMING CONFERENCE APPEARANCES

ATD 2016 International Conference & Exposition
CTL and RWA CEO Marie Zimenoff will be presenting "Career Development Programs: Beyond the Theories, Bigger Than the Individual," at the upcoming ATD conference in Denver, CO, on Wednesday, May 25 at 8:30 am. If you are planning to attend, let her know! She'd love to meet up with you and will be there for the duration of the conference as she's also volunteering in the career center.

NAWDP 2016 Annual Conference
CTL Board Member Ruth Pankratz will be presenting two workshops at the NAWDP conference in Orlando, FL, on May 26: "Accelerate Job Search Results Using LinkedIn" at 10:30 am and "Certifications & Training: The Now, The New, and The Next" at 1:45 pm. Stop by and say hello to Ruth!

2016 NCDA Global Career Development Conference
Marie and Ruth will be presenting a pre-conference session, "Building a Career Practice that Enhances Well-Being for You and Your Clients," at the NCDA conference on June 29 at 1:30 pm. We will also be leading a roundtable, "Capturing a Search for Meaning in Powerful Resumes and LinkedIn Profiles with Personality," on June 30 at 12:45 pm. Please let Marie know if you'll be there as she's always excited to see fellow NCDA goers (this will be her 10th NCDA conference!).

RESOURCES, DATA & IMPORTANT LINKS

Branding (Video): How to Determine Your Personal Brand Differentiation (William Arruda on LinkedIn)
Branding guru William Arruda shares some of his secrets in understanding how you stand out – one of the challenges each of us and our candidates face in today's crowded marketplace.

LinkedIn: Social Proof for Job Search Success: Linked(In) to Your Resume (Huffington Post)
What should the relationship be between your candidate's resume and LinkedIn profile? This article shares what a recruiter is looking for when they compare the two and how we can write LinkedIn profiles that add additional value.

Resume Fun: Resume Tips Courtesy of Beyoncé (Latisha Talor on LinkedIn)
If you are looking for a little less formal way of sharing tips for student resumes, Latisha has it for you! This fun article shares practical tips in a language students might actually read.

Military Transition: How Transitioning Military Can Maximize Their LinkedIn Profiles (Job-Hunt.org)
This article offers practical, step-by-step advice for career professionals working with those transitioning out of the military to transform their LinkedIn profile for the corporate world.

For Business Owners: Here's Why a Professional Should Write Your Resume (Economic Times)
If you are a careers industry business owner, this article provides an international perspective on the benefit of hiring a resume writer that might be helpful in your sales and marketing.

Technology: Why Recruiters Should Be Replaced by Robots (Gild)
An interesting perspective on the future of recruiting technology … from a recruiter! This doesn't mean we need to panic; writing technology-friendly resumes that are differentiating and visually appealing is possible – especially as the systems continue to advance.

CONGRATULATIONS TO OUR COLLEAGUES

Please email your kudos to me at marie@careerthoughtleaders.com so I can share them with everyone!

COLLEAGUE EARNS PRESTIGIOUS CREDENTIAL

Congratulations to Louise Garver on earning her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have demonstrated mastery of resume strategy, writing, and design and developed your craft to be a leading writer in the field. Kudos to you!

COLLEAGUE DELIVERS DIVERSITY PRESENTATION

Congratulations to Joan Runnheim Olson who recently presented "Gender Tune-Up: Shifting Nontraditional Enrollment & Retention into High Gear" at Midlands Technical College in Columbia, SC. Joan shared strategies designed to increase gender diversity in the courses and programs at South Carolina's 16 technical colleges.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2016 Calendar of Events for all CTL and RWA events this year.

May 12, 2016, Noon Eastern
Academy Certified Profile Writer Course

You can become an expert in writing social media profiles – help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy offers the only comprehensive social media profile writing course to teach you the strategy behind writing profiles, the mechanics of formatting and manipulating profiles to match career strategy, and much more. The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

May 13, 2016, Noon Eastern
E-Summit: Making Mid-Level Managers Shine

In this E-Summit, Marie Zimenoff and Louise Kursmark will provide tools you can use across a broad spectrum of professionals in mid-management positions – pulling out accomplishments, creating modern formats that quickly communicate them, and weaving in personality to differentiate them from every other mid-manager vying for the same position. Learn more and register.

June 8, 2016, Noon Eastern
Advanced Job Search Coaching Program

Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Read more here.

June 13, 2016, Noon Eastern
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, we'll be talking with CTL Board Member Michelle Carroll about work-life balance as we prepare to head into the summer months. The call is open to all CTL Associates. Grab a pen or your favorite note-taking app and get ready to dial in! CTL Associates, watch for an email from Marie with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

2016 CALENDAR OF EVENTS

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Upcoming Events

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