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Issue 86 | February 26, 2016

"The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware."
- Henry Miller, American Writer

Mindset. Mastery. Momentum.

March 30 to April 1, 2016
Denver, CO The Curtis Hotel

Conference Question of the Week: When is the deadline to reserve your hotel room at the conference rate?

Monday, March 7, 2016, is the deadline to reserve your room at the Curtis Hotel and receive the $155+ per night conference rate. This is a great deal for the downtown location and quality of a Hilton hotel with a boutique feel. Make your reservation today!


  • Upcoming Programs & Events
  • Welcome New CTL Associates


  • Career Advancement: 7 Exercises that Can Improve Your Focus
  • Job Search Video: Job Searching for the Mature Worker
  • Recruiting Technology: How OKCupid Changed Hiring Forever
  • Social Media: Are You Making These 8 Embarrassing Mistakes on LinkedIn?
  • International Career Trends: Big Data Trends and Careers
  • International Workplace Trends: The Magnitude of Four Disruptive Changes


  • Colleagues Earn Prestigious Credentials


  • Counseling Clients through Work Traumas and Unexpected Career Transitions
  • E-Summit: ATS & SEO: Navigating Alphabet Soup to Get Clients Found
  • CTL Associate Quarterly Call with CTL Board
  • Career Thought Leader Conference



Friday, March 4, 2016, Noon2pm ET

The world of applicant tracking systems and online search is evolving quickly! Although we know job search is most effective when candidates network around these systems, many of them will apply online or hope to be found by recruiters on LinkedIn. Are the resumes and profiles you write or coach them to create getting through the system?

ATS expert Dr. Cheryl Minnick will share her wealth of knowledge gained from working in ATS and with hundreds of students as they submit their online applications. I'll also share the latest on SEO and LinkedIn search techniques recruiters are using, with samples that show you how to maximize findability while maintaining personality.

This E-Summit will answer some of the most common questions I hear about applicant tracking systems and LinkedIn SEO:

  • What file types (.doc, .docx, PDF) will ATS read?
  • What formatting enhancements (bold, italics, text boxes, tables) work in ATS?
  • Does the overall resume format (chronological, hybrid, functional) matter in ATS?
  • Do keywords count more in certain sections of the LinkedIn profile?
  • Will credentials after a candidate's name hurt them in a resume or on LinkedIn?
  • And much more!

What questions do you want answered? Email them to and Dr. Cheryl Minnick, myself, or a recruiter will answer them on the E-Summit!

Find out more and register.

March 30 to April 1, 2016
The Curtis Hotel, Denver, CO

The premier conference in the careers industry is a month away! Don’t miss out on the opportunity to learn, network, and enjoy some fun in Denver. Here are a few highlights of the topics and speakers (view all the details by clicking on the links below for each day):

Coaching Day – Retrain Your Brain (Susan Whitcomb), Seismic Shifts for You & Your Clients (Elisabeth Harney Sanders-Park), Tools for the Journey (Kristin Sherry), Career Management & Social Media (Linda Van Valkenburgh), and workshops on working with executives (Beth B. Kennedy), international clients (Ruth Winden), students and recent graduates (Ellen Bartkowiak), and work-life balance (Michelle Carroll).

Business Day – Dream It & You Can Be It (Marie Zimenoff), Marketing & Business Planning (Ruth Pankratz), Brainiac Branding (Susan Whitcomb & Deb Dib), Online Business Strategy (Vaneese Johnson), Building Relationships (Don Overcash, Sandler Sales), and workshops on SEO, pre-retirement/retirement planning (Jan Melnik & Lorraine Beaman), telling your story, and more.

Special topics for career professionals from organization including marketing and engaging participation in career services, helping candidates tell their stories, and more!

Writing Day – Branding & Social Media (Loretta Peters), Packaging Portfolios with Personality (Melanie Lenci), Intensive Writing Workshops (Jan Melnik, Louise Kursmark, Marie Zimenoff, and Stephen Van Vreede), Lunch with a Recruiter, The Future of Work (Alexandra Levit and Rich Feller), and workshops on writing for social media, writing for corporate audiences (Charlotte Weeks), and round tables with the top writing experts on specialty topics like finance, executives, healthcare, and more!

Reserve your seat at the careers industry's top event today. CTL Associates get a 10% discount!


Welcome to our newest CTL Associate:

Denise Hemphill, Select Resume Solutions, Texas

CTL Associates enjoy a portfolio of benefits including invitations for various writing, coaching, and publishing opportunities; quarterly brainstorming calls with the CTL Advisory Board; savings on CTL events; publishing opportunities in the CTL Article Library; and more. NO RENEWALS EVER! A lifetime registration of $399!

Want to get in on these opportunities? Become a CTL Associate today!


Career Advancement: 7 Exercises that Can Improve Your Focus (Inc.)
With all the technology and other distractions we face every day, it is challenging to be mindful, prioritize the important, and focus in to achieve goals. This article offers seven practical steps for doing just that!

Job Search Video: Job Searching for the Mature Worker (HPAA on YouTube)
Fast-forwards through the information about HPAA, but then dives into job search strategies and other useful information for mature workers.

Recruiting Technology: How OKCupid Changed Hiring Forever (Recruiting Daily)
Recruiters have struggled since the introduction of the web when traditional recruiting practices were upended and presented the challenge of too much information. This article shares how automation and data science are changing recruiting in ways they’ve already revolutionized online dating.

Social Media: Are You Making These 8 Embarrassing Mistakes on LinkedIn? (US News)
There are a few nuggets here for career professionals and quite a few mistakes I see many candidates continue to make when using LinkedIn for their job search.

International Career Trends: Big Data Trends and Careers (insideBigData)
Big data is growing at an exponential rate. This article shares the forecast for this field and resources for those considering it as a career option. To back that up, this article shares how one company is introducing a new certification program for data analytics.

International Workplace Trends: The Magnitude of Four Disruptive Changes (Di Chapman on LinkedIn)
This article shares how future trends are changing business, converging and coming at us warp speed by offering the crib notes from No Ordinary Disruption: The Four Global Forces Breaking All The Trends.


We'd love to share your good news! Please send any announcements you'd like included in the CTL Career Happy Hour to Marie at


Congratulations to Lene Øveland Berge, the latest career professional to earn her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have developed your writing to add even more value for your clients. Kudos to you!

Congratulations to Miriam Jackson for earning her Certified Career Transition Coach credential! You have dedicated yourself to improving your processes, enhancing career exploration and development across your organization.


Visit the 2016 Calendar of Events for all CTL and RWA events this year.

March 2, 2016: Counseling Clients through Work Traumas and Unexpected Career Transitions (Noon–1:15 ET)
Unexpected career transitions and work traumas trigger grief responses, confusion, uncertainty, and sometimes a loss of identity in clients. This webinar will help career counselors understand what incidents can lead to unexpected career transitions and how they can help their clients manage their losses through career construction counseling. Learn more here.

March 4, 2016: E-Summit: ATS & SEO: Navigating Alphabet Soup to Get Clients Found (Friday, Noon ET)
ATS expert Dr. Cheryl Minnick will join Marie Zimenoff in sharing straightforward, effective strategies for building resumes that are both beautiful and able to pass through applicant tracking systems (ATS)! We'll also share strategies for writing LinkedIn profiles that provide a punch, with search engine optimization (SEO) to show up in recruiter search and personality to keep their attention. Learn more and register. Read more here.

March 14, 2016: CTL Associate Quarterly Call with CTL Board (Monday, Noon ET)
In this CTL Associate Call, we'll be giving you a little taste of what CTL Conference attendees will experience in setting goals and creating action plans, and we'd love to hear what works for you!

The call is open to all CTL Associates. Grab a pen or your favorite note-taking app and get ready to dial in! CTL Associates ... Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

March 30 to April 1, 2016: Career Thought Leader Conference (Denver, CO)
The careers industry is changing more rapidly now than ever! Career Thought Leaders and Resume Writing Academy are helping you stay ahead of the curve with three days of connecting, learning, and exceptional value at the Career Thought Leaders Conference March 30 to April 1, 2016, at the Curtis Hotel in downtown Denver. Learn more here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)



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