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Issue 83 | February 5, 2016

"The scariest moment is always just before you start."
- Stephen King, American Contemporary Horror Author

Mindset. Mastery. Momentum.

March 30 to April 1, 2016
Denver, CO - The Curtis Hotel

The careers industry is changing more rapidly now than ever! Career Thought Leaders and Resume Writing Academy are helping you stay ahead of the curve with three days of connecting, learning, and exceptional value at the Career Thought Leaders Conference March 30 to April 1, 2016, at the Curtis Hotel in downtown Denver.

Conference Question of the Week: Can my company still be a sponsor at the CTL Conference?

Why, yes, you can still sponsor the CTL Conference! Conference sponsorship is a wonderful opportunity to build your visibility within the careers industry through exposure to our engaged community of 15,000+ career professionals across the globe. Conference sponsorship levels are available for a variety of budgets and offer unique opportunities to connect with the virtual and in-person attendee audience.

Click here to learn more about sponsorship opportunities.


  • Upcoming Programs & Events
  • Welcome CTL Associate


  • Job Search: Why You Need a Strong Online Footprint
  • Social Media: 10 Ways to Use the New LinkedIn Mobile App
  • Global Market: Canada's Labour Market Not Keeping Up with "Changing Times"
  • Advancement: How to Immediately Connect with Anyone
  • Networking: Why You Hate It (and Are Lousy at It)


  • Advanced Job Search Coaching Program
  • Certified Career Transition Coach (CCTC) Program
  • E-Summit: ATS & SEO: Navigating Alphabet Soup to Get Clients Found



March 30 to April 1, 2016
The Curtis Hotel, Denver, CO

The premier conference in the careers industry is less than two months away! Don't miss out on the opportunity to learn, network, and enjoy some fun in Denver (home to the future Super Bowl Champion Denver Broncos). Here are a few highlights of the topics and speakers (view all the details by clicking on the links below for each day).

Coaching Day: Retrain Your Brain (Susan Whitcomb), Seismic Shifts for You & Your Clients (Elisabeth Harney Sanders-Park), Tools for the Journey (Kristin Sherry), Career Management & Social Media (Linda Van Valkenburgh), and workshops on working with executives (Beth B. Kennedy), international clients (Ruth Winden), students and recent graduates (Ellen Bartkowiak), and work-life balance (Michelle Carroll).

Business Day: Dream It & You Can Be It (Marie Zimenoff), Marketing & Business Planning (Ruth Pankratz), Brainiac Branding (Susan Whitcomb & Deb Dib), Online Business Strategy (Vaneese Johnson), Building Relationships (Don Overcash, Sandler Sales), and workshops on SEO, pre-retirement/retirement planning (Jan Melnik & Lorraine Beaman), telling your story, and more.

Special topics for career professionals from organizations, including marketing and engaging participation in career services, helping candidates tell their stories, and more!

Writing Day: Branding & Social Media (Loretta Peters), Packaging Portfolios with Personality (Melanie Lenci), Intensive Writing Workshops (Jan Melnik, Louise Kursmark, Marie Zimenoff, and Stephen Van Vreede), Lunch with a Recruiter, The Future of Work (Alexandra Levit and Rich Feller), and workshops on writing for social media, writing for corporate audiences (Charlotte Weeks), and round tables with the top writing experts on specialty topics like finance, executives, healthcare, and more!

Reserve your seat at the career industry's top event today!

In case you missed it – get the recording!

Building a fulfilling, profitable practice in the careers industry requires not just great skill in resume writing, social media strategy, or career coaching – it also requires an understanding of your target audience, marketing methods, and sales techniques.

In this webinar, we'll share strategies for packaging resume, LinkedIn, and other writing services AND career, job search, and interview coaching for careers industry business owners. You'll walk away with step-by-step tools for filling your marketing funnel, communicating your services, and closing more sales.

This E-Session is $45 for CTL Associates; $55 for non-associates and includes the 90-minute webinar and handouts packed full of tools to help you grow your confidence and your revenue!

Get the Recorded Webinar and Handouts


Welcome to our newest CTL Associate:

Frost Krist, Datatype Inc., Connecticut
Scott Singer, Insider Career Strategies, LLC, Florida

CTL Associates: Be on the lookout for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all of our CTL Associates several times each month, so be sure to check them out! Want to get in on the opportunities? Join CTL today!


Job Search: Why You Need a Strong Online Footprint (Knowledge @ Wharton)
If you are having trouble convincing a client (or yourself) to put energy into developing a digital footprint, this article shares why it's important and how to get started.

Social Media: 10 Ways to Use the New LinkedIn Mobile App (Social Media Examiner)
When you are marketing on LinkedIn – either for your business or job search – using your phone can streamline the process while offering automation that doesn't always work in the way we'd like (sending the default connection request when you know it is better to personalize!). This article shares 10 ways to use the app to do nearly everything you'd do from your desktop.

Global Market: Canada's Labour Market Not Keeping Up with "Changing Times" (The Globe and Mail)
A new report by the C.D. Howe Institute shares how the Canadian commodities price crash is impacting the job market and some proposed solutions. It is always good to peek your head up once in a while and see what the job market is doing in different areas of the world!

Advancement: How to Immediately Connect with Anyone (Entrepreneur)
Whether you are in business for yourself or work in a large company, moving toward your goals is easier when you have and know how to build strong relationships. In this article, Travis Bradberry provides a few practical tips for doing just that.

Networking: Why You Hate It (And Are Lousy at It) (USA Today)
We know that our perception of networking often gets in the way of our networking success. And yet, most of us (and our clients) still struggle with changing that perception. This article shares the truths we know in a fun "debate" style that might help us remember them once again.


Visit the 2016 Calendar of Events for all CTL and RWA events this year.

February 16, 2016: Advanced Job Search Coaching Program
(Tuesdays, 12–1:30 pm ET)
Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Read more here.

February 17, 2016: Certified Career Transition Coach (CCTC) Program (Wednesdays, 12–1:30 pm ET)
For those who work with adults making challenging career transitions. This program will provide tools for guiding a client through career change when traditional assessments leave a large gap between ideal and real. Get the tools you need to help clients determine a path that capitalizes on their existing experience. 6 weeks beginning October 15. Read more here.

March 4, 2016: E-Summit: ATS & SEO: Navigating Alphabet Soup to Get Clients Found (Friday, Noon–2:00 pm ET)
In this E-Summit, ATS expert Dr. Cheryl Minnick will join Marie Zimenoff in sharing straightforward, effective strategies for building resumes that are both beautiful and able to pass through applicant tracking systems (ATS)! We'll also share strategies for writing LinkedIn profiles that provide a punch, with search engine optimization (SEO) to show up in recruiter search and personality to keep their attention. Learn more and register. Read more here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)



We'd love to share your good news! Please send any announcements you'd like included in the CTL Career Happy Hour to Marie at

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