"In the realm of ideas everything depends on enthusiasm. In the real world all rests on perseverance." - Johann Wolfgang Goethe, 19th Century German writer and statesman
Mindset. Mastery. Momentum. March 30 to April 1, 2016 Denver, CO - The Curtis Hotel
The careers industry is changing more rapidly now than ever! Career Thought Leaders and Resume Writing Academy will help you stay ahead of the curve with three days of connecting, learning, and exceptional value at the Career Thought Leaders conference March 30 to April 1, 2016, at the Curtis Hotel in downtown Denver, Colorado.
Conference Question of the Week: When is the best time to buy your plane ticket?
If you're already registered for the conference or still thinking about whether or not you will attend, you have probably started watching airfare into Denver International Airport. Thankfully, someone has done the research on when you can expect that fare to be at its lowest!
Most research suggests that you buy your ticket on a Tuesday or Wednesday (one article suggests Tuesday at 3 pm ET to be the magic time) about 6 weeks out from your trip. So, calculating back from the start date of March 30, 2016, the best time to buy your tickets will be around the 16th and 17th of February!
This gives you plenty of time to decide to join your colleagues at the conference!
Here are a few highlights of the topics and speakers (view all the details by clicking on the links below for each day):
Coaching Day – Retrain Your Brain (Susan Whitcomb), Seismic Shifts for You & Your Clients (Elisabeth Harney Sanders-Park), Tools for the Journey (Kristin Sherry), Career Management & Social Media (Linda Van Valkenburgh), and workshops on working with executives (Beth B. Kennedy), international clients (Ruth Winden), students and recent graduates (Ellen Bartkowiak), and work-life balance (Michelle Carroll).
Business Day – Dream It & You Can Be It (Marie Zimenoff), Marketing & Business Planning (Ruth Pankratz), Brainiac Branding (Susan Whitcomb & Deb Dib), Online Business Strategy (Vaneese Johnson), Building Relationships (Don Overcash, Sandler Sales), and workshops on SEO, pre-retirement/retirement planning (Jan Melnik & Lorraine Beaman), telling your story, and more. Special topics for career professionals from organizations including marketing and engaging participation in career services, helping candidates tell their stories, and more!
Writing Day – Distinguishing Your Clients (Loretta Peters), Branding & Social Media, Packaging Portfolios with Personality (Melanie Lenci), Intensive Writing Workshops (Jan Melnik, Louise Kursmark, Marie Zimenoff, and Stephen Van Vreede), Lunch with a Recruiter, The Future of Work (Alexandra Levit and Rich Feller), and workshops on writing for social media (Mantooth Marketing), writing for corporate audiences (Charlotte Weeks), and round tables with the top writing experts on specialty topics like finance, executives, healthcare, and more!
Building a fulfilling, profitable practice in the careers industry requires not just great skill in resume writing, social media strategy, or career coaching. It also requires an understanding of your target audience, marketing methods, and sales techniques.
In this webinar, we'll share strategies for packaging resume, LinkedIn, and other writing services AND career, job search, and interview coaching for careers industry business owners. You'll walk away with step-by-step tools for filling your marketing funnel, communicating your services, and closing more sales.
Registration is $45 for CTL Associates; $55 for non-associates and includes the 90-minute webinar and handouts packed full of tools to help you grow your confidence and your revenue!
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all of our CTL Associates several times each month, so be sure to check them out!
LinkedIn Humor: Career Services Hires Psychics (The Daily Princetonian) Those of you in higher education will get a chuckle from reading this article in the "joke issue," and it provides a chance to think about the pressure on all of us and our clients as they put their brand out for all the world to see on LinkedIn.
Career Advancement: 5 Best Career Moves to Make in Your 30s(Money) These five pieces of advice are great for your clients in their 30s (and beyond) who are looking to shift into a leadership role. It provides practical steps for becoming known for being great at what you do – something all of us strive for!
HR: Consumerization of HR: 10 Trends Companies Will Follow in 2016 (Forbes) How will the blur between marketing and HR, the gamification of HR, and the expansion of the gig economy affect your clients? The first step to answering that question is understanding where HR is shifting and how they are using new technologies, which this article explains in wonderful detail.
Success: 12 Critical Skills for the Future (Futurist Speaker) The skills that are going to be critical for the success of your business, your career, and your clients' careers are, not surprisingly, largely things that can be taught and coached! This is not only a great read to understand what those skills are, but to give you language to communicating the importance of what career professionals do, including reputation management, opportunity management, and much more!
Job Search: How to Use Twitter Lists for Job Search (Downsize with Dignity) Many job seekers (and career professionals) struggle with how to make Twitter an effective part of a job search or marketing campaign. This article shares how to use the lists feature to make Twitter more manageable and effective.
Global Economy: Managing China's Economy Becomes More Difficult (Sydney Herald) As career professionals, we know that global economic changes impact our clients every day. This article is a quick read to get you up-to-date on the happenings in an economy sure to play a role in determining global economic fortunes in 2016.
February 4, 2016: Pricing & Packaging Career Services (Thursday, Noon ET) In this webinar, we'll share strategies for packaging resume, LinkedIn, and other writing services AND career, job search, and interview coaching for careers industry business owners. You'll walk away with step-by-step tools for filling your marketing funnel, communicating your services, and closing more sales. Read more here.
February 16, 2016: Advanced Job Search Coaching Program(Tuesdays, 12–1:30pm ET) Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Read more here.
February 17, 2016: Certified Career Transition Coach (CCTC) Program(Wednesdays, 12–1:30pm ET) For those who work with adults making challenging career transitions. This program will provide tools for guiding a client through career change when traditional assessments leave a large gap between ideal and real. Get the tools you need to help clients determine a path that capitalizes on their existing experience. Six weeks beginning October 15. Read more here.
March 4, 2016: E-Summit: ATS & SEO: Navigating Alphabet Soup to Get Clients Found (Friday, Noon ET) In this E-Summit, ATS expert Dr. Cheryl Minnick will join Marie Zimenoff in sharing straightforward, effective strategies for building resumes that are both beautiful and able to pass through applicant tracking systems (ATS)! We'll also share strategies for writing LinkedIn profiles that provide a punch, search engine optimization (SEO) to show up in recruiter search, and personality to keep their attention. Learn more and register. Read more here.
We'd love to share your good news! Please send any announcements you'd like included in the CTL Career Happy Hour to Marie at firstname.lastname@example.org.