Issue 78 | December 31, 2015

"One can never consent to creep when one feels an impulse to soar."
- Helen Keller, writer and political activist

As we look forward to a busy 2016 for CTL and RWA, I just wanted to thank all of you for your support! Transitioning into the leadership of these two organizations in 2015 has been an amazing journey of meeting new colleagues and expanding horizons. Please feel free to reach out and introduce yourself if we haven’t met and let me know how we can provide even more value for you and your professional development.

I wish you happiness and success in 2016 and look forward to meeting more of you – either via phone, social media, email, or in person – next year!


  • Upcoming Programs & Events
  • Welcome New CTL Associates


  • Social Media: Revamping Your Social Media for the New Year
  • Career: Should You Quit Your Job in 2016?
  • Job Search: What You Need to Know in 2016
  • Job Market: 2016 Could Be Year for Wage Growth
  • Career Advancement: 6 Top Strategies to Get Your Dream Salary in 2016
  • Business: 2016’s Biggest Social Media Trends for Business


  • Colleagues Earn Prestigious Credentials


  • View the 2016 Calendar of Events for CTL & RWA



March 30 to April 1, 2016
The Curtis Hotel, Denver, CO

The careers industry is changing more rapidly now than ever! Career Thought Leaders and Resume Writing Academy are helping you stay ahead of the curve with three days of connecting, learning, and exceptional value at the Career Thought Leaders conference March 30 to April 1, 2016, at the Curtis Hotel in downtown Denver, Colorado.

Reserve your seat at the careers industry's top event today! Early registration closes January 15, 2016.

Here are a few highlights of the topics and speakers (view all the details by clicking on the links below for each day):

Coaching Day – Retrain Your Brain (Susan Whitcomb), Seismic Shifts for You & Your Clients (Elisabeth Harney Sanders-Park), Tools for the Journey (Kristin Sherry), Career Management & Social Media (Linda Van Valkenburgh), and workshops on working with executives (Beth B. Kennedy), international clients (Ruth Winden), students and recent graduates (Ellen Bartkowiak), and work-life balance (Michelle Carroll).

Business Day – Dream It & You Can Be It (Marie Zimenoff), Marketing & Business Planning (Ruth Pankratz), Brainiac Branding (Susan Whitcomb & Deb Dib), Online Business Strategy (Vaneese Johnson), Building Relationships (Don Overcash, Sandler Sales), and workshops on SEO, pre-retirement/retirement planning (Jan Melnik & Lorraine Beaman), telling your story, and more.
Special topics for career professionals from organizations including marketing and engaging participation in career services, helping candidates tell their stories, and more!

Writing Day – Branding & Social Media, Packaging Portfolios with Personality (Melanie Lenci), Intensive Writing Workshops (Jan Melnik, Louise Kursmark, Marie Zimenoff, and Stephen Van Vreede), Lunch with a Recruiter, The Future of Work (Alexandra Levit and Rich Feller), and workshops on writing for social media, writing for corporate audiences (Charlotte Weeks), and round tables with the top writing experts on specialty topics like finance, executives, healthcare, and more!

If you register for the CTL conference by December 31, 2015, you have your choice of a few amazing gifts!

  1. Pricing & Packaging webinar. In this webinar, we'll share strategies for packaging resume, LinkedIn, and other writing services AND career, job search, and interview coaching for careers industry business owners.
  1. Job Search Blueprint webinar. Learn to create a holistic job search plan and get tools and resources you can use tomorrow. You'll walk away with frameworks to structure search and methods for going much beyond "do more networking" with your job search clients.
  1. NEW!!! The 6-Figure Speaker Coach-A-Thon! During this 2-hour coach-a-thon you can ask 2 speaking experts – the very ones I trained with – anything you want about speaking as a way to build your careers industry business. This is perfect if you've been wanting to speak but holding back because you don't know where to start, or if you've tried speaking but haven't had the results you want. This will only be available to those who register for the conference byDecember 31!!

You get your choice of the free gifts above when you register for the CTL conference by December 31, 2015.


Welcome to our newest CTL Associates:

Joyce Bradley, JAB Consulting Services LLC
Mark Dyson, The Voice of Job Seekers

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all of our CTL Associates several times each month, so be sure to check them out!

Want to get in on the opportunities? Join as a CTL Associate today!


Social Media: Revamping Your Social Media for the New Year (Forbes)
Here are five actions to take as you clean up and declutter for the new year – on social media! Practical tips for you and for your clients.

Career: Should You Quit Your Job in 2016? (Quartz)
This article shares why your clients (or maybe even you!) should consider quitting in 2016 and what to do first. If you like to listen instead of read, I covered a bit more of how to “look before you leap” in a podcast just a few weeks ago on The Career Confidante.

Job Search: What You Need to Know in 2016 (US News & World Report)
If your clients are thinking about making a change in the new year, this article provides 5 trends they should be aware of in 2016. If you want to know what challenges your job seekers will be facing and start building your solutions, this is a great read!

Job Market: 2016 Could Be Year for Wage Growth (Los Angeles Times)
This article points to a variety of wage and salary statistics that indicate the rate of pay increase for workers has been picking up!

Career Advancement: 6 Top Strategies to Get Your Dream Salary in 2016 (Inc.)
If you or your clients are looking to negotiate a raise in 2016, this is a must read! As the first strategy talks about promoting your accomplishments, you might also read this article on how to “humble brag” your biggest accomplishment of the year.

Business: 2016’s Biggest Social Media Trends for Business (Ryan Holmes on LinkedIn)
We all know that social media use is on the rise. Here are five other trends to be aware of – specifically regarding how businesses are using social media. Great for your business and for your clients’ careers!


Please email your kudos to me ( so that I can share them with everyone!


Congratulations to Kris McGuigan, the latest career professional to earn her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have worked hard to take your writing to new heights, Kris, and will bring even more value to your candidates. Kudos to you!

Congratulations to Elizabeth Craig, Internationally Certified Career and Job Transition Strategist at, who has been asked to again present for the University of Minnesota Alumni Association. Her presentation, "Interview Preparation, Execution and Follow-up" will be a national and international webinar with participants from 45 states and 15 countries worldwide, and is scheduled for January 21, 2016.

We'd love to share your good news! Please send any announcements you'd like included in the CTL Career Happy Hour to Marie at

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)


Visit the 2016 Calendar of Events for all CTL and RWA events this year.




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