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The Now, The New & The Next in Careers

Issue 317 | September 24, 2020

"You cannot antagonize and influence at the same time."
- J.S. Knox, 19th Century British Author

Coach Clients to Build Online Visibility (While Building YOURS!)
Starts October 1

Learn More & Register Today


  • Digital Branding Strategist
  • CTL Associate News & Opportunities


  • Digital Branding: LinkedIn Is Not the Holy Grail: Why SMEs Must Broaden Their Marketing Mix
  • Virtual Networking: How to Network in the Age of COVID-19
  • Employment & Diversity: Turns Out the Majority of Women Feel Discriminated Against at Job Interviews
  • Career Change: How to Be the MVP of Your Career Change
  • Digital Branding: 3 Secrets to Optimize Digital Branding During COVID's Social Surge


  • Colleagues Earn Prestigious Credentials


CTL & RWA Events

  • Trend Tuesday Live
  • Digital Branding Strategist Certification

Partner Events

  • Virtual COACH Program
  • Asperger's/Autism Employment Coach Certification


OCT 1 | Certified Digital Branding Strategist Program Starts

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.
Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Learn More & Register


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!


Digital Branding: LinkedIn Is Not the Holy Grail: Why SMEs Must Broaden Their Marketing Mix (SmartCompany)
While LinkedIn is an important aspect of professional branding online, it is only one tool career service providers and job seekers have to build and manage our network and there are many other important considerations for building our online visibility.

Virtual Networking: How to Network in the Age of COVID-19 (Today)
This article shares how we can use – and go beyond – technology to build our professional network, with a focus on those who are at the beginning of their careers.

Employment & Diversity: Turns Out the Majority of Women Feel Discriminated Against at Job Interviews (The Ladders)
This article shares data around the feelings of discrimination for men and women, in addition to what and who inspires them to feel more self-empowered. Great ideas here for your next article on self-empowerment.

Digital Branding Strategist Certification
Starts October 1, 2020

Turn Digital Visibility into Jobs, Gigs & Business
Click here for more information & to register.

Career Change: How to Be the MVP of Your Career Change (Career Confidante Radio)
Last week we shared data that 60% of women were thinking about a career change. Your non-female clients are probably feeling the same! Listen in as Elizabeth Craig shares her 5-step process for your clients to be the most valuable player (MVP) of their career change.

Digital Branding: 3 Secrets to Optimize Digital Branding During COVID's Social Surge (CTL Video)
Social media platforms are seeing a flood of new activity during COVID, including 400% new user growth on Facebook, Instagram, Twitter, and TikTok. LinkedIn reports a 2781% increase in engagement in February and March alone! Listen in as Deb Dib and Marie Zimenoff share the trends and tips to be part of the new wave of digital engagement. Join the Digital Branding Strategist Community to stay on top of the trends!


Colleagues Earn Prestigious Credentials

Kudos to Laura Gonzalez and Judy Christofferson who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. They are now among a growing group of coaches who've created more structured processes for job seekers to achieve their goals even faster!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst


Visit the 2020 Calendar of Events
for all CTL and RWA events this year.


September 29, 2020 | 4:00PM-4:30PM US ET
Trend Tuesday Live

Join us live every Tuesday at 4pm ET to talk about the latest trends in career services, leadership development, and all things career. We'll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You'll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

October 1, 2020 | 3:00PM-4:30PM US ET
Digital Branding Strategist Certification (October 2020)

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.


September 24, 2020 | 1:00PM-4:00PM US ET
Virtual COACH Program

This 3-hour skill-building session teaches 6 Pillars for Virtual Excellence and a brain-based, 4-step approach for effective virtual coaching sessions. You get interactive, applied training fortified with slides, activities, and a robust handout.

September 25, 2020 | 10:00AM-11:30AM US ET
October 1, 2020 | 4:00PM-5:30PM US ET

Asperger's/Autism Employment Coach Certification

This 11-week program is a "deep dive" for professionals who want to assist individuals on the spectrum! It features live instruction over the Internet and a supervised practicum.

The weekly sessions feature discussions, interactive exercises, and case studies. Assignments include readings, short answer questions, and case study reviews. The 6-week practicum includes personalized feedback and mentoring. The program qualifies for 23 GCDF credits.

You will learn in detail how adults are impacted at work, as well as tools and techniques to help them choose the right job/career, get hired, and maintain employment.

Fall groups begin on September 25 and October 1, 2020. Click here for details and to request an application. Group size is limited.



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