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Issue 297 | May 7, 2020


"You don't need superpowers to be someone's hero."
Ricky Maye, writer and public speaker

Career Storytelling Certification
Starts May 12
Learn More & Register

Join the College Fridays Series
Live Presentations & Colleague Discussions
Every Friday in May & June

Learn More


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Certified Career Storyteller
  • College Fridays Presentations & Discussions
  • Career Thought Leaders Symposium Postponed
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • College to Career: When Is My Career Going to Start? College Grads Face Bleak Job Market
  • Storytelling: How Can Leaders Identify Good Stories?
  • Career Change Tech: Jobscan's New Career Change Tool
  • Virtual Presence: Body Language Hacks to Project Leadership Presence on Zoom
  • Strategic Narrative: How to Use Strategic Narrative to Capture Attention & Spur Action

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleagues Earn Prestigious Credentials

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Certified Career Storyteller Program
  • Academy Certified Federal Resume Writer Training Program
  • Certified Personal Branding Strategist Class
  • CTL Professional Development Symposium 2020 Vision (Philadelphia USA)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

May 8 | College Fridays

After hearing from so many on college campuses right now who are working with students and graduates, we decided to start a weekly event where you can listen to colleagues or recruiters and connect for collaboration with peers.

On Friday, May 8, from 12:00 to 1:00 pm US ET, we'll have a Zoom conversation in which Dr. Cheryl Minnick and Marie Zimenoff will share a few resources and then facilitate discussion amongst career services colleagues to fuel innovation and collaboration.

On May 15, we'll be live again at 12:00 US ET with more guests, sharing about what students can do to be more successful in their job search!

If you have an idea, resource, or speaker you'd like to suggest, please email Marie at marie[at]careerthoughtleaders.com.

Learn More & Register

May 12 | Academy Certified Career Storyteller Program Starts

Modern marketing communications have moved away from a pitch to share an engaging plot ... stories that pull in a reader and make them want to connect with the brand, product, or person.

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you!

In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience: from resumes and cover letters to profiles, professional introductions, formal bios, and more.

You'll walk away with:

  • an understanding of the neuroscience behind stories so you can strengthen the connection with your reader
  • tools to identify client brand attributes and gather stories so you communicate your client's unique promise of value in their voice (which also means you'll write faster!)
  • steps to turn stories into content in a variety of ways (with examples!) so you can write stories for more traditional clients and those who want to be bold with their stories
  • confidence based on experience writing storied resumes, profiles, and more, with detailed written feedback from instructors and peer input (structured and instructor-facilitated in class)
  • lifetime inclusion in the Academy Certified Career Storyteller directory, RWA community conversations, and other perks offered to RWA graduates (no renewals and no membership required to maintain certification)

If you want to be confident in writing powerfully fresh and compelling client materials, join us for this in-depth training!

Learn More & Register

A NOTE ABOUT THE CTL SYMPOSIUM: NOW NOVEMBER 9-11, 2020

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9–11, 2020. We'll be at the same location: The Notary in downtown Philadelphia. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

Upcoming Conference Appearances

Marie Zimenoff, CEO of CTL, is the closing keynote on May 20th for the Society for Technical Communication Conference & Expo – now online. If you or someone you know will be attending, please say a virtual "hello" during the session!

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 - July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Our weekly calls are now "Touch Base Thursdays" in May and June to help refresh your energy to better serve your clients during these uncertain times. Note: these sessions are also open to the graduates of CTL & RWA certification programs. See your classroom and/or student resources page for the information or email Marie.

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

College to Career: When Is My Career Going to Start? College Grads Face Bleak Job Market (ABC News)
Graduation is a bit different this year and many students are struggling to find work. This article shares a few stories, data, and strategies for students and graduates looking for work. We are also sharing and discussing strategies for college career services on Fridays – read more and join us here.

Storytelling: How Can Leaders Identify Good Stories? (Forbes)
We know that storytelling is powerful when used strategically within career communications. As people talk more about storytelling in LinkedIn profiles, interviews, resumes, and beyond, knowing which stories to tell is key. This article shares good questions to ask for yourself and your clients.

Career Change Tech: Jobscan's New Career Change Tool (Jobscan)
If your clients are looking for a change, this tool can share other job titles that may match their skills. Bonus: they have you to help them identify themes, unearth options that might be a good fit, and guide them in translating their skills into the new employer language!

Virtual Presence: Body Language Hacks to Project Leadership Presence on Zoom (Forbes)
This article collects all the best practices for improving online presence for interviews, meetings, and beyond!

Strategic Narrative: How to Use Strategic Narrative to Capture Attention & Spur Action (CTL Video with Deb Dib & Louise Kursmark)
If you are looking to make your client's LinkedIn profiles and resumes stand out from the crowd, storytelling is a powerful tool to do that. In this video, Deb Dib shares why storytelling is important, Louise Kursmark shows you how to do it in a sample, and then they both share a wealth of tips at the end of the video.

CONGRATULATIONS TO OUR COLLEAGUES

Colleagues Earn Prestigious Credentials

Congratulations to Marjorie Sussman, Jeanne Stoner, and Whitney Smith who were early adopters and are the first to earn the Academy Certified Career Storyteller credential from Resume Writing Academy. They have taken their writing to the next level to help clients attract readers, connect emotionally, and move them to take action!

Congratulations to Lorraine Lyman, Donald Stevens, Irem Sefa Yayimlar, Luciano Boccucci, Claudia Miclaus, Nahkia Henry, and Sandrine Jacobs who earned the Certified Personal Branding Strategist credential through Career Thought Leaders. You have dedicated yourselves to dive deep and help clients understand the foundation of who they are and their unique promise of value, and they will benefit greatly from your new resources!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

May 12, 2020 | 12:00PM-1:30PM US ET
Academy Certified Career Storyteller

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience – from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register.

May 22, 2020 | 12:00PM-1:00PM US ET
Academy Certified Federal Resume Writer Training Program

In this certification and training program, you will learn how to help clients access an opportunity to serve their country while gaining employment with strong benefits, stability, and a reliable schedule. Helping a client apply for a position with the federal government is much different than applying for a position in the private sector. Most federal positions are posted on USAJOBS (USAJOBS.gov) and most postings require that applicants apply through the system. Federal resume writers must understand how the system works so they can properly advise their clients. This program, developed and taught by former federal HR professional Nancy Segal, will take you step-by-step through the federal application and resume development process. Learn more and register.

May 29, 2020 | 11:00AM-4:00PM US ET
Certified Personal Branding Strategist Class

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

November 9-11, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9-11, 2020. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

2020 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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