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Issue 296 | April 30, 2020


"Your fierce spirit and efforts will, in time, transform those boulders in your path into pebbles in the sand."
Peg Streep, American Author

Career Storytelling Certification
Starts May 12
Learn More & Register

Join the College Fridays Series
Live Presentations & Colleague Discussions Every Friday in May & June

Learn More


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Certified Career Storyteller
  • College Fridays Presentations & Discussions
  • Career Thought Leaders Symposium Postponed
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Work From Home: LinkedIn's CEO Just Shared the Best Work at Home Advice You'll Read Today
  • Leadership: Executives & Boards, Avoid These Missteps in a Crisis
  • Recruiting Trends: How to Build a Talent Network for Future Hiring
  • LinkedIn: 4 Under-the-Radar Tips for Finding a Job on LinkedIn During COVID-19
  • Mindfulness: Create CALM & Carry On

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Certified Career Storyteller Program
  • Academy Certified Federal Resume Writer Training Program
  • Certified Personal Branding Strategist Class
  • CTL Professional Development Symposium 2020 Vision (Philadelphia USA)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

May 1| College Fridays

After hearing from college career services colleagues who are working with students and graduates struggling to find jobs and internships, we decided to start a weekly event where you can listen to colleagues or recruiters and connect for collaboration with peers.

We'll be LIVE May 1 with Jon Schlesinger from Brandeis University and Sarah Hester, a technical recruiter.

Then, on May 8, we'll have a Zoom conversation where Dr. Cheryl Minnick and Marie Zimenoff will share a few resources and then facilitate discussion amongst career services colleagues to fuel innovation and collaboration.

If you have an idea, resource, or speaker you'd like to suggest, please email Marie at marie[at]careerthoughtleaders.com.

See All the Details

May 12 | Academy Certified Career Storyteller Program Starts

Modern marketing communications have moved away from a pitch to share an engaging plot ... stories that pull in a reader and make them want to connect with the brand, product, or person.

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you!

In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience: from resumes and cover letters to profiles, professional introductions, formal bios, and more.

You'll walk away with:

  • an understanding of the neuroscience behind stories so you can strengthen the connection with your reader
  • tools to identify client brand attributes and gather stories so you communicate your client's unique promise of value in their voice (which also means you'll write faster!)
  • steps (with examples!) to turn stories into content in a variety of ways so you can write stories for more traditional clients and those who want to be bold with their stories
  • confidence based on experience writing storied resumes, profiles, and more, with detailed written feedback from instructors and peer input (structured and instructor-facilitated in class)
  • lifetime inclusion in the Academy Certified Career Storyteller directory, RWA community conversations, and other perks offered to RWA graduates (no renewals and no membership required to maintain certification)

If you want to be confident in writing powerfully fresh and compelling client materials, join us for this in-depth training!

Learn More & Register

A NOTE ABOUT THE CTL SYMPOSIUM: NOW NOVEMBER 9-11, 2020

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9–11, 2020. We'll be at the same location: The Notary in downtown Philadelphia. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

Upcoming Conference Appearances

Marie Zimenoff, CEO of CTL, is the closing keynote on May 20th for the Society for Technical Communication Conference & Expo – now online. If you or someone you know will be attending, please say a virtual "hello" during the session!

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 - July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Get the details on our new "Touch Base Tuesdays" sessions running throughout April to help refresh your energy to better serve your clients during these uncertain times. Note: these sessions are also open to the graduates of CTL & RWA certification programs. See your classroom and/or student resources page for the information or email Marie.
  • Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (50,000 listeners and growing!).

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

Work From Home: LinkedIn's CEO Just Shared the Best Work at Home Advice You'll Read Today (Inc.)
The content on working from home effectively is plentiful, and still this piece offers something novel and helpful in how you and your clients manage productivity while dealing with the challenges of working from home today.

Leadership: Executives & Boards, Avoid These Missteps in a Crisis (Harvard Business Review)
This article shares research-based traps that might prevent our clients from leading effectively today ... they can also be applied to career change / job search clients or for our own business management.

Recruiting Trends: How to Build a Talent Network for Future Hiring (Inc.)
While there are quite a few companies hiring right now, we are also helping job seekers position themselves and gain visibility for hiring that will happen as economies around the globe start to open up. This article shares how recruiters are building talent pools now.

LinkedIn: 4 Under-the-Radar Tips for Finding a Job on LinkedIn During COVID-19 (Business 2 Community)
This article shares techniques that go beyond the obvious for building you or your client's brand on LinkedIn – not only useful for job search, but business building and more!

Mindfulness: Create CALM & Carry On (CTL Video with Susan Britton)
The calming presence of Susan Britton in this video is a breath of fresh air and the practical tips she shares will have you feeling more grounded and productive.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

May 12, 2020 | 12:00PM-1:30PM US ET
Academy Certified Career Storyteller

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience – from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register.

May 22, 2020 | 12:00PM-1:00PM US ET
Academy Certified Federal Resume Writer Training Program

In this certification and training program, you will learn how to help clients access an opportunity to serve their country while gaining employment with strong benefits, stability, and a reliable schedule. Helping a client apply for a position with the federal government is much different than applying for a position in the private sector. Most federal positions are posted on USAJOBS (USAJOBS.gov) and most postings require that applicants apply through the system. Federal resume writers must understand how the system works so they can properly advise their clients. This program, developed and taught by former federal HR professional Nancy Segal, will take you step-by-step through the federal application and resume development process. Learn more and register.

May 29, 2020 | 11:00AM-4:00PM US ET
Certified Personal Branding Strategist Class

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

November 9-11, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9-11, 2020. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

2020 CALENDAR OF EVENTS

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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