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Issue 295 | April 23, 2020


"He who knows best knows how little he knows."
Thomas Jefferson, Founding Father & 3rd President of the United State

Open Calls Today & Tomorrow
Inspirational & Informational Live Sessions
See Below

Digital Branding Strategist Program
Starts April 30

Learn More & Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Digital Branding Strategist
  • Inspirational & Informational LIVE Sessions 4/23 & 4/24
  • Career Thought Leaders Symposium Postponed
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Career Health: 5 Toxic Thought Patterns That Damage Your DNA and Shorten Your Career
  • College to Career: 5 Mistakes Students Make When Using Email to Network (And How to Avoid Them)
  • LinkedIn: LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode'
  • Leadership: Leaders, Do You Have a Clear Vision for the Post-Crisis Future?
  • Business: Top 5 Actions for Coaches & Career Pros to Weather Coronavirus

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Digital Branding Strategist Certification
  • Certified Career Storyteller Program
  • Academy Certified Federal Resume Writer Training Program
  • Certified Personal Branding Strategist Class
  • CTL Professional Development Symposium 2020 Vision (Philadelphia USA)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

APR 20 & 24| Inspirational & Informational LIVE Sessions

In place of what was to be the CTL Professional Development Symposium this week, we've scheduled live sessions for you to join, connect, and get inspired.

TODAY, 12:00–1:00PM ET: Learn how to help your clients apply for federal employment with federal jobs expert Nancy Segal.

Friday, 12:00–1:30PM ET: Listen in as campus recruiters and job search experts from the college career services community share tips for helping graduating students and others who are seeking employment and internships.

APR 30 | Digital Branding Strategist Training Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Learn More & Register

A NOTE ABOUT THE CTL SYMPOSIUM: NOW NOVEMBER 9-11, 2020

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9–11, 2020. We'll be at the same location: The Notary in downtown Philadelphia. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

Upcoming Conference Appearances

Marie Zimenoff, CEO of CTL, is the closing keynote on May 20th for the Society for Technical Communication Conference & Expo – now online. If you or someone you know will be attending, please say a virtual "hello" during the session!

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 - July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Get the details on our new "Touch Base Tuesdays" sessions running throughout April to help refresh your energy to better serve your clients during these uncertain times. Note: these sessions are also open to the graduates of CTL & RWA certification programs. See your classroom and/or student resources page for the information or email Marie.
  • Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (50,000 listeners and growing!).

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

Career Health: 5 Toxic Thought Patterns That Damage Your DNA and Shorten Your Career (Forbes)
We know that stress is bad for our health, and this article outlines the science behind it and thought patterns that can add to our stress unnecessarily.

College to Career: 5 Mistakes Students Make When Using Email to Network (And How to Avoid Them) (Forbes)
Although written specifically for students, this article outlines mistakes many of our clients might make when networking, including how they ask, what they ask for, and how they prepare.

LinkedIn: LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode' (Social Media Today)
There's never a dull moment in the LinkedIn landscape, and this article outlines two of the upcoming changes. If you want to be on top of the changes and how they benefit you and your clients, join us for the Digital Branding course starting April 30.

Leadership: Leaders, Do You Have a Clear Vision for the Post-Crisis Future? (Harvard Business Review)
Coaches and career pros have consistently shared in our Touch Base Tuesdays (CTL Associates and all program graduates welcome!) that their leadership clients are seeking guidance in moving their organization forward and handling all the unknowns. If you are working with those clients, this article shares actions they can take to get clarity.

Business: Top 5 Actions for Coaches & Career Pros to Weather Coronavirus (CTL Video with William Arruda)
If you missed it, catch the replay of William Arruda's visit to our weekly CTL Live. He shares tangible ways you can set your business up for success now and in the future.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

April 30, 2020 | 8:00AM-9:30AM US ET
Digital Branding Strategist Certification (April 2020)

This innovative certification (formerly the Certified Social Branding Analyst) gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result? Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register.

May 12, 2020 | 12:00PM-1:30PM US ET
Academy Certified Career Storyteller

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience – from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register.

May 22, 2020 | 12:00PM-1:00PM US ET
Academy Certified Federal Resume Writer Training Program

In this certification and training program, you will learn how to help clients access an opportunity to serve their country while gaining employment with strong benefits, stability, and a reliable schedule. Helping a client apply for a position with the federal government is much different than applying for a position in the private sector. Most federal positions are posted on USAJOBS (USAJOBS.gov) and most postings require that applicants apply through the system. Federal resume writers must understand how the system works so they can properly advise their clients. This program, developed and taught by former federal HR professional Nancy Segal, will take you step-by-step through the federal application and resume development process. Learn more and register.

May 29, 2020 | 11:00AM-4:00PM US ET
Certified Personal Branding Strategist Class

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

November 9-11, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9-11, 2020. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

2020 CALENDAR OF EVENTS

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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