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Issue 294 | April 16, 2020


"Sometimes the door closes for us so we might turn and see an open gate to a wider opportunity."
Brendon Burchard, NYT best-selling author & high-performance coach

Open Calls Next Week Join Us for Inspirational & Informational Live Sessions All Next Week
See Below

Digital Branding Strategist Program
Starts April 30
Learn More & Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Inspirational & Informational LIVE Sessions 4/20–4/24
  • Digital Branding Strategist
  • Career Thought Leaders Symposium Postponed
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Leadership: High EQ Leadership: 10 Ways to Put Your People First During the Pandemic
  • Job Search: LinkedIn Offers to Connect Job Seekers with Essential Businesses for Free
  • Digital Branding: How to Grow Your Career Using Facebook
  • Business: Standing Out in a Crowded COVID Social Media Landscape
  • LinkedIn: How to Use LinkedIn for Community Building Through Tough Times

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Digital Branding Strategist Certification
  • Certified Career Storyteller Program
  • CTL Professional Development Symposium 2020 Vision (Philadelphia USA)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

APR 20-24 | Inspirational & Informational LIVE Sessions

In place of what was to be the CTL Professional Development Symposium next week, we've scheduled live sessions for you to join, connect, and get inspired.

Monday, 11:00AM–12:00PM ET & 3:004:00PM ET: * Just for those previously registered for the CTL Symposium (check your email for call information).

Monday, 6:00–7:00PM ET: Listen in as Alexandra Levit joins Career Confidante radio to share how COVID is shifting the future of work.

Tuesday, 4:00–4:30PM ET: Join us Live on Facebook as William Arruda shares strategies for entrepreneurs to weather the downturn.

Wednesday, 1:00–2:00PM ET: Listen in as Susan Britton shares strategies for creating CALM.

Thursday, 12:00–1:00PM ET: Learn how to help your clients apply for federal employment with federal jobs expert Nancy Segal.

Friday, 12:00–1:30PM ET: Listen in as campus recruiters and job search experts from the college career services community share tips for helping graduating students and others who are seeking employment and internships.

APR 30 | Digital Branding Strategist Training Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Learn More & Register

A NOTE ABOUT THE CTL SYMPOSIUM: NOW NOVEMBER 9-11, 2020

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9–11, 2020. We'll be at the same location: The Notary in downtown Philadelphia. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

Upcoming Conference Appearances

Marie Zimenoff, CEO of CTL, is the closing keynote on May 20th for the Society for Technical Communication Conference & Expo – now online. If you or someone you know will be attending, please say a virtual "hello" during the session!

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 - July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Get the details on our new "Touch Base Tuesdays" sessions running throughout April to help refresh your energy to better serve your clients during these uncertain times. Note: these sessions are also open to the graduates of CTL & RWA certification programs. See your classroom and/or student resources page for the information or email Marie.
  • Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (50,000 listeners and growing!).

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

Leadership: High EQ Leadership: 10 Ways to Put Your People First During the Pandemic (The Enterprisers Project)
Leaders are struggling to support their staff during this time of disruption. This article shares practical ways they can create psychological safety, demonstrate empathy, and build trust, despite the barriers created by physical distancing.

Job Search: LinkedIn Offers to Connect Job Seekers with Essential Businesses for Free (CNBC)
LinkedIn employees are helping many types of essential employers find jobs and LinkedIn is providing free job listings for essential businesses. You can also share the lists of open job resources on the CTL website with people who are looking for work or looking to hire.

Digital Branding: How to Grow Your Career Using Facebook (Forbes)
We often only think of LinkedIn when talking with clients about their social media efforts. This article outlines how Facebook can be a career development tool ... perhaps even more so during the pandemic. If you want more resources for expanding your digital presence and coaching clients to do the same, join us for the Digital Branding course starting April 30.

Business: Standing Out in a Crowded COVID Social Media Landscape (CTL Video)
The increase in social media use creates an opportunity for our practice or business, but many other businesses are seeing the same opportunity, creating a slew of online content right now. How can you stand out from the crowd and connect with your target audience?

LinkedIn: How to Use LinkedIn for Community Building Through Tough Times (Forbes)
Social media provides us with an opportunity to stay connected and build community. This article shares how you can use LinkedIn to do just that – and improve your job search, leadership influence, or business development at the same time!

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

April 30, 2020 | 8:00AM-9:30AM US ET
Digital Branding Strategist Certification (April 2020)

This innovative certification (formerly the Certified Social Branding Analyst) gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result? Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register.

May 12, 2020 | 12:00PM-1:30PM US ET
Academy Certified Career Storyteller

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience – from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register.

November 9-11, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9-11, 2020. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

2020 CALENDAR OF EVENTS

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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