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Issue 293 | April 9, 2020


"Sometimes changing the game is as simple as finding a few people who play by the same rules you do."
Curtis Tyrone Jones, Author of Guru in the Glass

Featured Resource: How to Leverage Video for Business Growth
Learn More

Digital Branding Strategist Program
Starts April 30
Learn More & Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Digital Branding Strategist
  • Career Thought Leaders Symposium Postponed
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Career Transition: Navigating Culture Shock in Career Transitions
  • Job Trends: Here's Who Is Hiring Right Now
  • Coaching: A Trauma Psychologist Weighs in on the Risks of 'Motivational' Pressure During Quarantine
  • Job Search: How to Navigate Job Hunting During a Period of Layoffs and Extreme Unemployment
  • Resumes: From Personal Ad to Professional Brand: Strategies & Samples

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Digital Branding Strategist Certification
  • Certified Career Storyteller Program
  • CTL Professional Development Symposium 2020 Vision (Philadelphia USA)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

APR 30 | Digital Branding Strategist Training Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Learn More & Register

A NOTE ABOUT THE CTL SYMPOSIUM: NOW NOVEMBER 9-11, 2020

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9–11, 2020. We'll be at the same location: The Notary in downtown Philadelphia. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

Upcoming Conference Appearances

Marie Zimenoff, CEO of CTL, is the closing keynote on May 20th for the Society for Technical Communication Conference & Expo – now online. If you or someone you know will be attending, please say a virtual "hello" during the session!

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 - July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Get the details on our new "Touch Base Tuesdays" sessions running throughout April to help refresh your energy to better serve your clients during these uncertain times. Note: these sessions are also open to the graduates of CTL & RWA certification programs. See your classroom and/or student resources page for the information or email Marie.
  • Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (50,000 listeners and growing!).

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

Career Transition: Navigating Culture Shock in Career Transitions (Inside Higher Ed)
As our clients transition and land new roles, it isn't always sunshine and rainbows. This article shares how they can adapt to their new surroundings and be successful.

Job Trends: Here's Who Is Hiring Right Now (CNBC)
This article shares some of the top companies hiring and top job titles for open roles. If you missed it in the last few weeks, we also started a place to gather lists of open job resources on the CTL website and did a session on how to find and land remote work.

Coaching: A Trauma Psychologist Weighs in on the Risks of 'Motivational' Pressure During Quarantine (Upworthy)
As we're reaching out and posting on social media, we may be encouraging clients through this time of uncertainty. This article offers food for thought in how we communicate those messages while accounting for the trauma we're experiencing during the global pandemic.

Job Search: How to Navigate Job Hunting During a Period of Layoffs and Extreme Unemployment (Forbes)
This article shares practical actions job seekers can take to improve their job search outcomes even as unemployment numbers grow. Pay particular attention to the section about salary – yes, it is still expected to negotiate salary after an offer!

Resumes: From Personal Ad to Professional Brand: Strategies & Samples (CTL Video)
There has been more talk around how to help clients stand out in resumes and LinkedIn profiles, and this video gives tips and examples for effective branding in career documents.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

April 30, 2020 | 8:00AM-9:30AM US ET
Digital Branding Strategist Certification (April 2020)

This innovative certification (formerly the Certified Social Branding Analyst) gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result? Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register.

May 12, 2020 | 12:00PM-1:30PM US ET
Academy Certified Career Storyteller

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience – from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register.

November 9-11, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9-11, 2020. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

2020 CALENDAR OF EVENTS

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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