CTL Professional Development Symposium 2020 Vision (Philadelphia USA)
CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS
APR 30 | Digital Branding Strategist Training Program
Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.
Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.
In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.
You'll walk away with processes and coaching tools to:
Overcome the mental anguish that makes clients insecure about increasing their online visibility
Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility
You get done-for-you tools to implement with clients (and yourself!) right away:
Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
Resources for working with entrepreneurs, business owners, leaders, job seekers, and more
Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!
A NOTE ABOUT THE CTL SYMPOSIUM: NOW NOVEMBER 9-11, 2020
Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9–11, 2020. We'll be at the same location: The Notary in downtown Philadelphia. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!
Upcoming Conference Appearances
Marie Zimenoff, CEO of CTL, is the closing keynote on May 20th for the Society for Technical Communication Conference & Expo – now online. If you or someone you know will be attending, please say a virtual "hello" during the session!
Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 - July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.
CTL ASSOCIATE NEWS & OPPORTUNITIES
CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:
Get the details on our new "Touch Base Tuesdays" sessions running throughout April to help refresh your energy to better serve your clients during these uncertain times. Note: these sessions are also open to the graduates of CTL & RWA certification programs. See your classroom and/or student resources page for the information or email Marie.
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!
Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!
RESOURCES, DATA & IMPORTANT LINKS
Career Transition:Navigating Culture Shock in Career Transitions (Inside Higher Ed) As our clients transition and land new roles, it isn't always sunshine and rainbows. This article shares how they can adapt to their new surroundings and be successful.
Coaching:A Trauma Psychologist Weighs in on the Risks of 'Motivational' Pressure During Quarantine (Upworthy) As we're reaching out and posting on social media, we may be encouraging clients through this time of uncertainty. This article offers food for thought in how we communicate those messages while accounting for the trauma we're experiencing during the global pandemic.
Resumes:From Personal Ad to Professional Brand: Strategies & Samples (CTL Video) There has been more talk around how to help clients stand out in resumes and LinkedIn profiles, and this video gives tips and examples for effective branding in career documents.
This innovative certification (formerly the Certified Social Branding Analyst) gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result? Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register.
If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience – from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register.
Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9-11, 2020. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!
