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Issue 291 | March 26, 2020


"A surplus of effort could overcome a deficit of confidence."
Sonia Sotomayor, U.S. Supreme Court Justice

Digital Branding Strategist Program
Starts April 30
Learn More & Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Digital Branding Strategist
  • Career Thought Leaders Symposium Postponed
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Recruitment: Recruitment Veterans Urge Recruiters Not to Panic
  • Remote Work: Top 5 Strategies & Resources for Finding Remote Work
  • Digital Branding: 13 Coaching Pros Share What a Good C-Suite Social Media Profile Should Include
  • Networking: At-Home Networking Strategies
  • Leadership: Why You Need Leadership Storytelling When You Work from Home

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Digital Branding Strategist Certification
  • Certified Career Storyteller Program
  • CTL Professional Development Symposium 2020 Vision (Philadelphia USA)

Partner Events

  • Brain-Friendly Job Search Coach Program

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

APR 30 | Digital Branding Strategist Training Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Learn More & Register

A NOTE ABOUT THE CTL SYMPOSIUM: NOW NOVEMBER 9-11, 2020

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9–11, 2020. We'll be at the same location: The Notary in downtown Philadelphia. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

Upcoming Conference Appearances

Marie Zimenoff, CEO of CTL, is the closing keynote for the Society for Technical Communication Conference & Expo – now online. If you or someone you know will be attending, please say a virtual "hello" during the session!

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 - July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Get the details on our new "Touch Base Tuesdays" to help restock your energy so you can better serve your clients during these uncertain times
  • View the recording of the March 9 CTL Associate Call to join in the discussion around our career longevity as career service providers with the introduction of AI and large service providers
  • Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (50,000 listeners and growing!).

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

Recruitment: Recruitment Veterans Urge Recruiters Not to Panic (Recruiter)
This article offers a recruiter's perspective on using data to make decisions during the COVID-19 outbreak.

Remote Work: Top 5 Resources & Strategies for Finding Remote Work (CTL Video)
Job seekers of all ages and industries are looking for help finding remote work. This video goes through some of our favorite resources for determining fit, finding, and landing remote work. Also – see this article on the 5 best jobs for college grads entering a remote workforce.

Digital Branding: 13 Coaching Pros Share What a Good C-Suite Social Media Profile Should Include (Forbes)
If you or your clients are spending some time in self-isolation to work on your digital presence, this is a must-read. If you are looking to take your LinkedIn and other digital branding knowledge to the next level, join us for the next Digital Branding Strategist class!

Networking: At-Home Networking Strategies (Inside Higher Ed)
You can make networking personal even though it's virtual. This article has a few great tips on virtual networking for you and your clients.

Leadership: Why You Need Leadership Storytelling When You Work from Home (Forbes)
We've seen a rise in remote work and the need for digital branding growing the last few years and now it is critical for most of our clients to tell their story virtually to advance their career.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

April 30, 2020 | 8:00AM-9:30AM US ET
Digital Branding Strategist Certification (April 2020)

This innovative certification (formerly the Certified Social Branding Analyst) gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result? Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register.

May 12, 2020 | 12:00PM-1:30PM US ET
Academy Certified Career Storyteller

If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client's target audience – from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register.

November 9-11, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Save the date! We've postponed the Career Thought Leaders Professional Development Symposium to November 9-11, 2020. We can't wait to see you all in person and dive deeper into improving our tools for guiding clients through these turbulent times. Registration will be up again in the next week!

PARTNER EVENTS

April 2, 2020 | 11:00AM-1:00PM US ET
Certified Brain-Friendly Job Search Coach Program

Is COVID-19 derailing your job seekers? Now more than ever, it is crucial to help your clients get the right mindset for focus and perseverance. Join The Academies' Certified Brain-Friendly Job Search Coach Program starting April 2nd. Friendly pricing and 6-month payment plan! Learn more & register.

2020 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst

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Upcoming Events

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