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Issue 282 | January 23, 2020


"Discipline is the refining fire by which talent becomes ability."
Roy L. Smith, 20th Century American Clergyman

Certified Personal Branding Strategist
Last Chance to Register!
Earn 18 ICF CCEs
Register Today

Open Call: Bias in Resumes
Free Call February 7, 12:00 to 1:00 PM US ET
Register Today

2020 Symposium
Early Registration Ends February 17
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Certified Personal Branding Strategist
  • Open Call: Bias in Resumes
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • EQ in Careers: Faking Your Emotions at Work Can Damage Your Career
  • Generations: Research Shows What Four Unique Generations at Work Really Want
  • Digital Branding: 15 Top Digital Marketing & Branding Trends for 2020
  • Salary Trends: To Make More Money, Find a New Job
  • Age Discrimination: 3 Coaching Tools to Address Client Mindset

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleagues Earn Prestigious Credentials

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Certified Personal Branding Strategist Class
  • Certified 360Reach Analyst
  • Open Call: Bias in Resumes
  • Academy Certified Writer Class
  • White Paper Release Webinar
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • Training from the BACK of the Room

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

JAN 25 | Certified Personal Branding Strategist Program Registration Closes

Are you ready to finally have the tools and confidence you need to:

  • lead clients through more transformational engagements?
  • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
  • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
  • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

If so, then it's time to become a Certified Personal Branding Strategist!

After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

Plus, you'll earn 18 ICF CCEs, including 7 core competency CCEs!

Registration Closes January 25

FEB 7 | Open Call: Bias in Resumes

Academic research has shown recruiters read resumes in a systematic pattern, taking 6.25 seconds to make a yes/no decision; yet, 75% of the time, resumes don't make it through an ATS to the recruiter's desk at all! Add implicit recruiter bias to the vetting process, and it's shocking any resume advances to candidate status.

This session will review implicit name, gender, age and motherhood bias and how bias manifests in resume review. We will also learn ways minorities are beating bias, and what WE can do to diminish implicit bias in resume review.

Learn More and Register

CTL ASSOCIATE NEWS & OPPORTUNITIES

Upcoming Conference Appearances – Join Us Live

Marie Zimenoff, CEO of CTL, is headed to Social Media Marketing World from March 1-3 to get the latest and greatest information to share with all of you and keep our Certified Digital Branding Strategist program on the cutting edge. If you are attending or live/work in the San Diego area, send her an email to set up a time to connect in person.

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 – July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

EQ in Careers: Faking Your Emotions at Work Can Damage Your Career (Fast Company)
Our clients are hearing and reading all the buzz about emotional intelligence being important for their career development. Share this article with them for specific data and practical tips for managing and expressing emotions at work.

Generations: Research Shows What Four Unique Generations at Work Really Want (Forbes)
These generational drivers are important for leaders, hiring managers / recruiters, and us – career professionals – as we look to serve all these generations throughout their career. How are your services shifting to meet these generational needs?

Digital Branding: 15 Top Digital Marketing & Branding Trends for 2020 (Business 2 Community)
Digital branding is constantly evolving. Staying up on these trends is important for us – whether we're trying to build a small business or guide clients in building their personal brands digitally!

Salary Trends: To Make More Money, Find a New Job (CFO)
If the low unemployment rate hasn't resulted in a pay increase for your clients, they are not alone. This article shares data around compensation trends and what executives might expect as they move between positions.

Age Discrimination: 3 Coaching Tools to Address Client Mindset (CTL on YouTube)
Age discrimination exists … and our clients can't control what employers do. They can learn to adapt their mindset around their age and how it factors into these situations. In this video, CTL CEO Marie Zimenoff shares a few tools for helping them adjust their mindset. Listen in and subscribe to our YouTube channel to get notifications of future videos!

CONGRATULATIONS TO OUR COLLEAGUES

Colleagues Earn Prestigious Credentials

Congratulations to Birgitte Alstrom, Jasmine Briggs, Pamela Harris, Louise Garver, Sherry Sullivan, Kymberli Speight, and Kylie Chown who earned and renewed the Certified Digital Branding Analyst credential (formerly Certified Social Branding Analyst) from Career Thought Leaders. They are now leading the pack in guiding clients to create a stand-out social brand based!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

January 28, 2020 | 11:00AM-12:00PM US ET
Certified Personal Branding Strategist

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Branding Strategist, and Certified Digital Branding Strategist. Learn more and register.

February 4, 2020 | 11:00AM-12:00PM US ET
360Reach Analyst Class

Develop hands-on expertise in harnessing the power of the 360Reach Survey to help clients achieve their goals. Learn how to analyze the results of the longest-standing branding-related 360 on the market. You will learn coaching techniques to help clients and use 360Reach to set yourself apart from competitors. Learn more and register.

February 7, 2020 | 12:00PM-1:00PM US ET
Open Call: Bias in Resumes

Academic research has shown recruiters read resumes in a systematic pattern, taking 6.25 seconds to make a yes/no decision; yet, 75% of the time, resumes don't make it through an ATS to the recruiter's desk at all! Add implicit recruiter bias to the vetting process, and it's shocking any resume advances to candidate status. This session will review implicit name, gender, age, and motherhood bias, and how bias manifests in resume review. We will also learn ways minorities are beating bias, and what WE can do to diminish implicit bias in resume review. Learn more and register.

February 27, 2020 | 11:00AM-12:30PM US ET
Academy Certified Resume Writer Course

Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy's comprehensive resume writing training and certification program is celebrating its 30th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

March 4, 2020 | 4:00PM-5:00PM US ET
White Paper Release Webinar

Celebrate the 10th annual white paper with us! Every year for the past 10 years, Career Thought Leaders has released a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients. Learn more and register.

April 20-22, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Early registration ends February 17 for our annual professional development event! We will be in downtown Philadelphia for 3 days of learning and connecting around our theme: "Vision 2020: Thriving in an Uncertain World." Learn more and register.

PARTNER EVENTS

March 19-20, 2020 | 8:30AM-4:30PM US ET
Training from the BACK of the Room

This is great training for teachers, trainers, and coaches! Crafted by Sharon Bowman, based on current brain science, and delivered by Career Thought Leader Elisabeth Sanders-Park, it takes your training to an advanced level. Whether you lead workshops, facilitate small groups, or work one-on-one, seasoned and newer practitioners will get a fresh perspective, practical approaches, and proven tools that improve your training immediately and forever. Fills quickly. Early bird and CTL discount (code: CTL$300) available. Thursday & Friday, March 19 & 20, 2020 from 8:30 AM to 4:30PM EDT each day. Learn more & register.

2020 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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