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Issue 281 | January 16, 2020


"It's the rough side of the mountain that's the easiest to climb. The smooth side doesn't have anything for you to hang on to."
Aretha Franklin, Queen of Soul

Certified Personal Branding Strategist
Regular Registration TODAY January 16
Earn 18 ICF CCEs
Register Today

2020 Symposium
Early Registration Ends February 17
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Certified Personal Branding Strategist
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Books: Personal Branding Books to Elevate Your Brand in 2020
  • Social/Video: How to Build a Strong Brand on Social Media in 2020
  • Business: How to Strengthen Your Brand: 9 Effective Strategies
  • Leadership: 4 Trust-Building Actions All C-Suite Leaders Need to Demonstrate
  • Job Search: Leveraging LinkedIn & Lattes to Find a Job You LOVE

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Certified Personal Branding Strategist Class
  • Certified 360Reach Analyst
  • Open Call: Bias in Resumes
  • Academy Certified Writer Class
  • White Paper Release Webinar
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • Training from the BACK of the Room

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

JAN 16 | Certified Personal Branding Strategist Program Regular Registration Closes

Are you ready to finally have the tools and confidence you need to:

  • lead clients through more transformational engagements?
  • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
  • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
  • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

If so, then it's time to become a Certified Personal Branding Strategist!

After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

Plus, you'll earn 18 ICF CCEs, including 7 core competency CCEs!

Early registration ends January 16.

CTL ASSOCIATE NEWS & OPPORTUNITIES

Upcoming Conference Appearances – Join Us Live

Marie Zimenoff, CEO of CTL, is headed to Social Media Marketing World from March 1-3 to get the latest and greatest information to share with all of you and keep our Certified Digital Branding Strategist program on the cutting edge. If you are attending or live/work in the San Diego area, send her an email to set up a time to connect in person.

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 – July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

RESOURCES, DATA & IMPORTANT LINKS

Books: Personal Branding Books to Elevate Your Brand in 2020 (Inc.)
If you are looking for DIY resources for yourself or your clients to work on personal branding, this article is a treasure trove with reviews of the top personal branding books. If you're looking to build stronger brands for yourself and your clients, there's still time to join the next Certified Personal Branding Strategist program!

Social/Video: How to Build a Strong Brand on Social Media in 2020 (Medium)
This article shares why you (and your clients) need to put effort into your digital brand and a guide for what matters as you create and execute a plan. Toward the bottom, it talks about the importance of video ... including live ... we hope you'll join us for our new Trend Tuesday Live starting next week!

Business: How to Strengthen Your Brand: 9 Effective Strategies (The Daily Campus)
It takes a lot for a brand to stand out today, whether it's a company brand or personal brand. This article goes through practical steps anyone – job seekers, entrepreneurs, and career service providers – can use to achieve their career goals.

Leadership: 4 Trust-Building Actions All C-Suite Leaders Need to Demonstrate (Human Resources Online)
This article shares interesting data from a survey of CEOs asked how they build trust with stakeholders – an interesting addition to the trend of trust being more important in leadership and personal branding (shared by Susan Chritton in December's branding trends call).

Job Search: Leveraging LinkedIn & Lattes to Find a Job You LOVE (Career Confidante Radio)
We tell our clients that LinkedIn is a tool they can use to find a job, and they always want to know: HOW? Kyle Elliott joined the last episode of Career Confidante radio to share a few specific actions you and your clients can take to make LinkedIn work for you.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

January 28, 2020 | 11:00AM-12:00PM US ET
Certified Personal Branding Strategist

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Branding Strategist, and Certified Digital Branding Strategist. Learn more and register.

February 4, 2020 | 11:00AM-12:00PM US ET
360Reach Analyst Class

Develop hands-on expertise in harnessing the power of the 360Reach Survey to help clients achieve their goals. Learn how to analyze the results of the longest-standing branding-related 360 on the market. You will learn coaching techniques to help clients and use 360Reach to set yourself apart from competitors. Learn more and register.

February 7, 2020 | 12:00PM-1:00PM US ET
Open Call: Bias in Resumes

Academic research has shown recruiters read resumes in a systematic pattern, taking 6.25 seconds to make a yes/no decision; yet, 75% of the time, resumes don't make it through an ATS to the recruiter's desk at all! Add implicit recruiter bias to the vetting process, and it's shocking any resume advances to candidate status. This session will review implicit name, gender, age, and motherhood bias, and how bias manifests in resume review. We will also learn ways minorities are beating bias, and what WE can do to diminish implicit bias in resume review. Learn more and register.

February 27, 2020 | 11:00AM-12:30PM US ET
Academy Certified Resume Writer Course

Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy's comprehensive resume writing training and certification program is celebrating its 30th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

March 4, 2020 | 4:00PM-5:00PM US ET
White Paper Release Webinar

Celebrate the 10th annual white paper with us! Every year for the past 10 years, Career Thought Leaders has released a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients. Learn more and register.

April 20-22, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Early registration ends February 17 for our annual professional development event! We will be in downtown Philadelphia for 3 days of learning and connecting around our theme: "Vision 2020: Thriving in an Uncertain World." Learn more and register.

PARTNER EVENTS

January 20-24, 2020 | 1:00PM US ET
Business of Book Coaching Summit

Interested in adding book coaching to your business? Join the free online Business of Book Coaching Summit to learn more! An incredible lineup of business and coaching leaders will show you how to run a successful, sustainable, soulful business. Join 5 days of in-depth classes and workshops with advice you need to see your business thrive and connect with coaches just like you. Learn more here.

March 19-20, 2020 | 8:30AM-4:30PM US ET
Training from the BACK of the Room

This is great training for teachers, trainers, and coaches! Crafted by Sharon Bowman, based on current brain science, and delivered by Career Thought Leader Elisabeth Sanders-Park, it takes your training to an advanced level. Whether you lead workshops, facilitate small groups, or work one-on-one, seasoned and newer practitioners will get a fresh perspective, practical approaches, and proven tools that improve your training immediately and forever. Fills quickly. Early bird and CTL discount (code: CTL$300) available. Thursday & Friday, March 19 & 20, 2020 from 8:30 AM to 4:30PM EDT each day. Learn more & register.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist
360Reach Analyst

2020 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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