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Issue 280 | January 9, 2020

"Your assumptions are your windows on the world. Scrub them off every once in a while or the light won't come in."
Alan Alda, American actor, director, screenwriter, and comedian

Certified Career Transition Coach
Program Starts January 15; Earn 12 ICF CCEs
Register Today

Certified Personal Branding Strategist
Regular Registration Ends January 16; Earn 18 ICF CCEs
Register Today


  • Certified Career Transition Coach
  • Certified Personal Branding Strategist
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities


  • Branding: Career & Personal Branding Trends that Will Impact Your Success in 2020
  • Workforce: Top 5 Workforce Predictions for 2020
  • Leadership: Phrases Transformational Leaders Use to Get Amazing Results
  • Hiring: Internet Job Postings Pose Legal Perils for Employers
  • Career: How to Future-Proof Your Career Path in 2020 (And Beyond)


CTL & RWA Events

  • Certified Career Transition Coach
  • Certified Personal Branding Strategist Class
  • Certified 360Reach Analyst
  • Open Call: Bias in Resumes
  • Academy Certified Writer Class
  • White Paper Release Webinar
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • Training from the BACK of the Room


JAN 15 | Certified Career Transition Coach Spring 2020

The Certified Career Transition Coach (CCTC) program offers an innovative model that provides hands-on activities for coaches to use with candidates, and is bursting at the seams with resources for career coaching. From exploration through decision-making and starting the job search process, the training, resources, and worksheets you receive with this program include:

  • Activities to guide clients in identifying their key career drivers (interests, skills, experience, values, and more).
  • Tools to improve your process of debriefing and creating action plans from career assessments and activities.
  • Structures for tracking output of assessments and activities visually, so clients can see the progress you are making together and see the connections.
  • Resources and tools for researching new career options and target organizations to speed their decision-making and set a foundation for their job search.
  • And much more!

Grow your confidence and improve candidate outcomes through 9 hours of training and guidance in integrating the concepts into your independent coaching practice, workforce center coaching and workshops, or college career services.

Approved for 12 ICF CCEs, including 7.5 Core Competency Credits.

Modules and topics include:

  • Foundational coaching skills for success and career change frameworks.
  • Tools for helping candidates articulate career needs, skills, interests, and more without formal assessments.
  • Processes for structured career research and decision making while considering trade-offs of career options.
  • Strategies for coaching individuals through career change barriers and fears with resources for bridging the gap into a new career.
  • Practical, hands-on exercises and case studies to increase your comprehension and implement what you learn as you go.
  • Tips for guiding career changers through job search, resume writing, and interviewing for success.

Learn more and register.

JAN 16 | Certified Personal Branding Strategist Program Regular Registration Closes

Personal branding isn't the flavor of the month. It is a transformational process that entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.
For your clients, personal branding is the future of career management and a proactive solution for their long-term career success.

Personal branding launches your career, boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go.

After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding methodology, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

Plus, you 'll earn 18 ICF CCEs, including 5 core competency CCEs!

Early registration ends January 16!

Learn more and register.

Upcoming Conference Appearances – Join Us Live

Marie Zimenoff, CEO of CTL, is headed to Social Media Marketing World from March 1-3 to get the latest and greatest information to share with all of you and keep our Certified Digital Branding Strategist program on the cutting edge. If you are attending or live/work in the San Diego area, send her an email to set up a time to connect in person.

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Minneapolis, MN, June 29 – July 2, 2020. Marie will be presenting a pre-conference session on June 29th and a session during the presentation series (breakouts). If you are attending or in the area, please connect ahead of time to let Marie know and find a time to meet.


Welcome New CTL Associates

Elaine Walker, Career Launch Consultants, Massachusetts, USA
Marcia Hancock, The Job Search Advisor, California USA
Monica Fochtman, Sheldrake Consulting, LLC, Michigan USA

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!


Branding: Career & Personal Branding Trends that Will Impact Your Success in 2020 (Forbes)
Staying competitive requires thinking about what we need to do today and tomorrow to stand out among peers. William Arruda challenges us to take on a few new personal branding actions (and reminds us of a few we already know about) in this article. Build stronger brands for yourself and your clients through the Certified Personal Branding Strategist program!

Workforce: Top 5 Workforce Predictions for 2020 (LinkedIn)
Recognized as one of the top thinkers in the HR space, Alexandra Levit shares her predictions for the workforce in 2020. She also happens to be one of the keynote speakers for the CTL Professional Development Symposium in April!

Leadership: Phrases Transformational Leaders Use to Get Amazing Results (Forbes)
If you are working with leaders who struggle with what emotional intelligence and modern leadership really sound like in the workplace, this is a must-read full of practical advice.

Hiring: Internet Job Postings Pose Legal Perils for Employers (JD Supra)
Read this for an update on the EEOC claims against Facebook for discriminatory job ads and some insight into how HR is adjusting to control this risk.

Career: How to Future-Proof Your Career Path in 2020 (And Beyond) (Fast Company)
With talk of a possible recession and influx of technology in the workplace, your clients may be wondering what they can do to gain stability in their career. Share this article with them for practical advice for 2020 and beyond.


Visit the 2020 Calendar of Events
for all CTL and RWA events this year.


January 15, 2020 | 11:00AM-12:30PM US ET
Certified Career Transition Coach

Do you wish you had proven processes to walk candidates through career exploration and transition ... without having to purchase additional assessments or books for each client? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

January 28, 2020 | 11:00AM-12:00PM US ET
Certified Personal Branding Strategist

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Branding Strategist, and Certified Digital Branding Strategist. Learn more and register.

February 4, 2020 | 11:00AM-12:00PM US ET
360Reach Analyst Class

Develop hands-on expertise in harnessing the power of the 360Reach Survey to help clients achieve their goals. Learn how to analyze the results of the longest-standing branding-related 360 on the market. You will learn coaching techniques to help clients and use 360Reach to set yourself apart from competitors. Learn more and register.

February 7, 2020 | 12:00PM-1:00PM US ET
Open Call: Bias in Resumes

Academic research has shown recruiters read resumes in a systematic pattern, taking 6.25 seconds to make a yes/no decision; yet, 75% of the time, resumes don't make it through an ATS to the recruiter's desk at all! Add implicit recruiter bias to the vetting process, and it's shocking any resume advances to candidate status. This session will review implicit name, gender, age, and motherhood bias, and how bias manifests in resume review. We will also learn ways minorities are beating bias, and what WE can do to diminish implicit bias in resume review. Learn more and register.

February 27, 2020 | 11:00AM-12:30PM US ET
Academy Certified Resume Writer Course

Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy's comprehensive resume writing training and certification program is celebrating its 30th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

March 4, 2020 | 4:00PM-5:00PM US ET
White Paper Release Webinar

Celebrate the 10th annual white paper with us! Every year for the past 10 years, Career Thought Leaders has released a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients. Learn more and register.

April 20-22, 2020 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium

Early registration ends February 17 for our annual professional development event! We will be in downtown Philadelphia for 3 days of learning and connecting around our theme: "Vision 2020: Thriving in an Uncertain World." Learn more and register.


March 19-20, 2020 | 8:30AM-4:30PM US ET
Training from the BACK of the Room

This is great training for teachers, trainers, and coaches! Crafted by Sharon Bowman, based on current brain science, and delivered by Career Thought Leader Elisabeth Sanders-Park, it takes your training to an advanced level. Whether you lead workshops, facilitate small groups, or work one-on-one, seasoned and newer practitioners will get a fresh perspective, practical approaches, and proven tools that improve your training immediately and forever. Fills quickly. Early bird and CTL discount (code: CTL$300) available. Thursday & Friday, March 19 & 20, 2020 from 8:30 AM to 4:30PM EDT each day.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Digital Branding Strategist
360Reach Analyst



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