CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)
The European Career Services Event
International Coach Federation Converge (Prague)
CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS
OCT 1 | Registration Closes for Social Branding Strategist Training Program
Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.
Social branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.
In the Social Branding Strategist certification program, you will learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.
You'll walk away with proccesses and coaching tools to:
Overcome the mental anguish that makes clients insecure about increasing their online visibility
Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility
You get done-for-you tools to implement with clients (and yourself!) right away:
Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
Resources for working with entrepreneurs, business owners, leaders, job seekers, and more
Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!
As a sponsor for the ICF Converge event happening in Prague, CTL will be hosting an event on Wednesday, October 23. This event is open to all interested coaches (you do not have to be an Associate or attending Converge to join us).
NOV 22| Career Jam: Where Experts Forecast The New & The Next
Calling all career industry visionaries! If you're driven to be on the leading edge of the latest trends, if your mind is often in overdrive thinking up new ways to improve client's careers and boost their success, if you thrive on collaborating with industry colleagues about what is working now and what might be coming next, you won't want to miss the conversations taking place November 22, 2019.
Share your thought-leadership ... and gain valuable insights ... as we discuss this year's peer-selected megatrends:
How Does Career Jam Work?
Career Jam ... celebrating its 10th anniversary ... runs in two parts.
First, join us for an exclusive webinar on November 14th, 2019, where you'll learn about this year's megatrends. Whether you join us live or listen to the recording, you'll get the background information on the trends and tips on disrupting habits and questioning the status quo.
Then, on November 22nd, 2019, you'll gather with colleagues (virtually or in-person at locations around the world) to brainstorm about how these trends are impacting – and will impact – the careers landscape. You'll network and share best practices for our work with clients in light of this new information.
Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients.
CTL ASSOCIATE NEWS & OPPORTUNITIES
CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:
The recording of the CTL Associate Call from Monday, September 9, is available on the Associates Page.
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!
Resume:Awesome New Tool for Resume Keywords (Avid Careerist) Optimizing resume and LinkedIn profile content for keywords can get confusing, especially when resume scoring systems often reward words like "excellent communication skills" that do not offer value for candidates or employers. This article takes keywords to the next level … beyond matching, to meaning and value.
Hiring:How Job Seekers Can Foil Employer Ploys (Psychology Today) This article addresses some of the common frustrations of job seekers (and career pros) with a sarcastic twist, solid advice with language you and your client can massage to their voice, and a hiring manager perspective.
Communication:The 6 Best Techniques for Communicating Clearly and Persuasively (Inc.) Although this article is sharing advice for presentations, these ideas apply to many types of communications. Perhaps your next article or blog is how one or two of these techniques could be used in interviewing, networking, or in a performance review!
This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.
Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your colleagues for a luncheon and discussion event on Wednesday, October 23. This event is open to all interested coaches (you don't have to be a CTL Associate or be attending Converge to join us). Learn more and RSVP for this limited-space hosted luncheon.
April 20–22, 2020 | Career Thought Leaders Professional Development Symposium
Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.
Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.
Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.