Issue 259 | August 1, 2019


"Enjoy life to the fullest – it has an expiration date." – Author Unknown

Certified Personal Branding Strategist
Regular Registration Closes August 20
Learn More & Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Certified Personal Branding Strategist
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • LinkedIn: Don't Fall for this Social Media Email Phishing Scam
  • Hiring Trends: Why Cultural-fit Hiring is the Enemy of Diversity
  • Recruiting Trends: How to Hire Startup Talent on Job Search Engines that Aren't LinkedIn
  • Salary: Yes, You Can Negotiate When You Are Just Starting Out: Three Real-life Examples
  • Coaching Trends: Coaching 5 Generations

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Renews Prestigious Credential

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Personal & Social Branding Update (Virtual)
  • Certified Personal Branding Strategist (Webinar Class)
  • 360Reach Analyst Class (Webinar Class)
  • International Career Colleague Discussion (Virtual)
  • CTL European Colleague Meeting at ICF (Prague)
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • The European Career Services Event (Virtual)
  • International Coach Federation Converge (Prague)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

AUGUST 20 | Certified Personal Brand Strategist Program Regular Registration Closes

Personal branding isn't the flavor of the month. It is a transformational process that entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.
For your clients, personal branding is the future of career management and a proactive solution for their long-term career success.

Personal branding launches your career, boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go.
After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Brand Strategist program, you will learn the Reach Personal Branding, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

Early Registration Ends August 20

Upcoming Conference Appearances – Join Us Live

Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients. We'll also be hosting an event for CTL colleagues on Wednesday, October 23. If you are interested and want to get involved/get the info, complete the form here: www.surveymonkey.com/r/CTLEurope102019!

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

LinkedIn: Don't Fall for this Social Media Email Phishing Scam (Komando)
This is an important article to share with your clients as it details how cybercriminals are using LinkedIn for phishing. LinkedIn accounts for 56% of all phishing email subject lines. Their aim: to hijack the LinkedIn logins of the users they target. Also, make sure your clients are always using a different password for LinkedIn (and other social media) than they do for important personal information (like bank logins).

Hiring Trends: Why Cultural-fit Hiring is the Enemy of Diversity (MultiBriefs)
Hiring for "cultural fit" has become popular, and something we are often sharing as we coach clients. This article reveals how passing over applications for "cultural fit" may not be as diversity friendly as recruiters like to think.

Recruiting Trends: How to Hire Startup Talent on Job Search Engines that Aren't LinkedIn (Inc.)
If you have clients looking for work at startup companies (or other small- to mid-sized businesses), this article gives them ideas of where recruiters might be looking for applicants.

Salary: Yes, You Can Negotiate When You Are Just Starting Out: Three Real-life Examples (Forbes)
No matter what age your clients are, it is likely they are hesitant to negotiate salary when offered a new position. This article offers insights from recruiters to help ease their mind and give them practical strategies.

Coaching Trends: Coaching 5 Generations (Coaching Life)
This article explains how coaching is evolving to meet the needs of five generations in the workplace and the unique challenges they face in managing, growing, and winding-down their careers.

CONGRATULATIONS TO OUR COLLEAGUES

Colleague Renews Prestigious Credential

Congratulations to Laura Slawson who renewed the Credentialed Career Manager through Career Thought Leaders. She continues to demonstrate dedication to the careers industry through advancing her skills, sharing her expertise, and giving back to the profession. Keep up the good work!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2019 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

August 1, 2019 | 11:00AM-12:00PM US ET
Personal & Social Branding Update

Join Master Personal Brand Strategists Susan Chritton, Deb Dib, and Marie Zimenoff for a fun, lively, content-packed session about personal and social branding! We'll be talking about how video, visuals, digital leadership, and career management are influencing changes in branding. Free to attend. Learn more and register.

August 19, 2019 | 12:00-1:00PM PARIS TIME
International Career Colleague Discussion

Join career colleagues from Europe and beyond to discuss trends in the gig economy, the growth of portfolio careers, and how these trends are impacting career services. CTL Board Members Ruth Winden (UK) and Maike Hennig (Spain) will share information and lead a discussion around portfolio careers and the gig economy. RSVP here.

August 27, 2019 | 2 Sections: 7-8 am Singapore Time OR 11-12 Atlantic Time (US-ET)
Certified Personal Branding Strategist

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

August 27, 2019 | 2 Sections: 7-8 am Singapore Time OR 11-12 Atlantic Time (US-ET)
Certified 360Reach Analyst Course

Develop hands-on expertise in harnessing the power of the 360Reach Survey to help clients achieve their goals. Learn how to analyze the results of the longest-standing branding-related 360 on the market. You will learn coaching techniques to help clients and use 360Reach to set yourself apart from competitors. Learn more and register.

October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)

Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your CTL colleagues Wednesday, October 23! Leaders in career and branding coaching will be coming together to connect and share. If you'd like to share your input as we plan or stay tuned to plans, please submit your info here.

April 20–22, 2020 | Career Thought Leaders Professional Development Symposium

Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.

PARTNER EVENTS

October 9–10, 2019
The European Career Services Event

Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.

October 23–26, 2019
International Coach Federation Converge

Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.

2019 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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Upcoming Events

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