Issue 254 | June 27, 2019


"Innovation is born from the interaction between constraint and vision." – Marissa Mayer, Co-Founder of Lumi Labs

Resume & Profile E-Summit How to Write LinkedIn Profiles that Captivate, Educate & Activate: The Power of Storytelling
Tuesday, July 16, 12:00 PM US ET
Register Today

Grow Your Visibility Visually
How to Use Visuals & Video to Connect with Your Ideal Customer
Webinar Series Starts July 16, 12:00 PM US ET
Learn More & Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • How to Write LinkedIn Profiles that Captivate, Educate & Activate
  • Grow Your Visibility Visually
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Leadership: The CEO’s Toughest Leadership Challenge – Leading Themselves
  • Career Communications: Do Cover Letters Really Matter? Here's What Data Shows
  • Branding: Building a Personal Brand Isn't Always About Making Yourself Look Good
  • Interviewing: This New LinkedIn Study Reveals the Top 8 Job Interview Questions
  • Mindset: How a Fixed Mindset Can Hurt Your Career

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleagues Earn Prestigious Credentials
  • Colleague Wins National Award

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • How to Write LinkedIn Profiles that Captivate, Educate & Activate (Virtual)
  • How to Use Canva to Design Epic Content for Social Media (Virtual)
  • How to Create Effective Infographics & Visual Communications (Virtual)
  • How to Leverage Video for Massive Business Growth & Engagement (Virtual)
  • How to Build Video Visibility: YouTube 101 (Virtual)
  • Personal & Social Branding Update (Virtual)
  • International Career Colleague Discussion (Virtual)
  • CTL European Colleague Meeting at ICF (Prague)
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • The European Career Services Event (Virtual)
  • International Coach Federation Converge (Prague)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

JULY 16 | How to Write LinkedIn Profiles that Captivate, Educate & Activate: The Power of Storytelling

Session Instructors: Deb Dib, Louise Kursmark & Marie Zimenoff

You already know your client's profile must educate the reader about key qualifications as 90+% of hiring managers review a candidate's LinkedIn profile.

You also know a profile has to be different – so you struggle to enhance resume information with a more authentic and personal view of your client, a profile that captivates readers and makes them want to click "read more."

The struggle is over!

There is a tool that can transform a profile to draw in a reader and make your client memorable: storytelling.

Stories command attention, build emotion, and change perceptions. That's why great speakers use stories, why CEOs infuse storytelling into company cultures, and why leading career professionals use stories to transform their clients' critical facts into fascinating narratives.

In this 2-hour session, Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering storied content, writing content that connects with your client's target audience, and building a profile that motivates the reader to read more and reach out.

You'll walk away with:

  • an understanding of the neuroscience behind stories so you can strengthen the connection with your reader
  • tools to identify your client's brand attributes so your stories communicate your client's authentic unique promise of value across their portfolio of documents
  • a process for gathering stories so you have everything you need to write complete profiles faster
  • concrete examples and steps to turn stories into content so you can write experience sections that aren't a copy and paste of a resume
  • tips for writing the first 50 words of the Summary (now "About") so your readers click to "read more"
  • forms for delivering the profile to the client so the unique branding you've created is executed on their profile

If you want to be confident in writing powerfully fresh and compelling profile content – yes, even for the experience section – join us for this in-depth training!

Register Today

JULY 16 | Grow Your Visibility Visually

How to Use Visuals & Video to Connect with Your Ideal Customer

We hear you -- building a brand that stands out on LinkedIn has become even more challenging. And you may not be sure if launching into video or other platforms like Instagram and Facebook is right for your business (or your clients).

Are you ready to level up your social media presence? Spend the summer with Career Thought Leaders as we walk you through your social media strategy and step-by-step through creating stand-out profiles, visual posts, and videos that will capture the attention of your target audience (and give you tools to use with clients, too!).

Our "Social Summer" series offers you the opportunity to do it all or know what you need to know to manage someone doing it for you (plus a few extra bonuses). Or, you can register for the workshops that speak directly to your needs. 

Webinar 1: Write LinkedIn Profiles that Captivate, Educate & Activate: The Power of Storytelling (July 16)

Webinar 2: Use Canva to Design Epic Content for Social Media (July 18)

Webinar 3: Create Effective Infographics & Visual Communications (July 23)

Webinar 4: Leverage Video for Massive Business Growth & Engagement (July 25)

Webinar 5: Build Video Visibility: YouTube 101 (July 30)

Plus -- resources for determining your brand differentiation, a guide for creating your social media strategy, a panel of peer samples, and more!

Purchasing the series gives you access to all the live content, plus all the recordings and resources -- all on one page so you can reference them when you need inspiration!

Register Today 

Upcoming Conference Appearances – Join Us Live

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Houston, TX, June 27–29, 2019. If you are attending, stop by the vendor table (313) and see/meet Marie Zimenoff, CEO. If you are in the area, let her know ... she'd love to meet for a meal or cold treat!

Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients. We'll also be hosting an event for CTL colleagues on Wednesday, October 23. If you are interested and want to get involved/get the info, complete the form here: www.surveymonkey.com/r/CTLEurope102019!

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Leadership: The CEO’s Toughest Leadership Challenge – Leading Themselves (Fortune)
If you work with clients in high-level leadership roles or clients at any level who struggle with monitoring their behavior, this article offers practical tips for self-examination and self-leadership.

Career Communications: Do Cover Letters Really Matter? Here's What Data Shows (Ladders)
This article shares more data behind the constant conversation around how often hiring managers read cover letters, with an interesting look at different sizes of companies.

Branding: Building a Personal Brand Isn't Always About Making Yourself Look Good (Fast Company)
We know it is important for us and our clients to maintain a strong personal brand digitally and in real life. This article focuses on what many gloss over – the uncomfortable aspects of putting yourself out there.

Interviewing: This New LinkedIn Study Reveals the Top 8 Job Interview Questions (Inc.)
A new LinkedIn feature shares the top interview questions and expert advice on answering them. If you want to see what these tools look like and the answers your clients may see from LinkedIn's experts, this is a must read!

Mindset: How a Fixed Mindset Can Hurt Your Career (HigherEd Jobs)
The advice to follow your passion reflects a fixed mindset. This article draws the connection and outlines a different approach to encourage a growth mindset.

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUES EARN PRESTIGIOUS CREDENTIAL

Kudos to Lynn Levy and Kate Williamson who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. They are now among a growing group of coaches who've created more structured processes for job seekers to achieve their goals even faster!

COLLEAGUE EARNS NATIONAL AWARD

Congratulations to Anne Nowak, ACRW, who earned the National Career Development Association award for Exemplary Career Center as Director of The Career Center at East Baton Rouge Parish Library. Keep up the great work serving your community, Anne!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2019 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

June 16, 2019 | 12:00PM-2:00PM US ET
How to Write LinkedIn Profiles that Captivate, Educate & Activate

Your client's profile must educate the reader about key qualifications as 90+% of hiring managers review a candidate's LinkedIn profile. It also needs to captivate readers and make them want to click "read more."

Come learn how storytelling can transform a profile to draw in a reader and make your client memorable. In this 2-hour session, Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering storied content, writing content that connects with your client's target audience, and building a profile that motivates the reader to read more and reach out. Join us for this in-depth training!

July 18, 2019 | 12:00-2:00PM US ET
How to Use Canva to Design Epic Content for Social Media

Would you like to create your own graphics for social media but don't know where to start? Are you creating graphics but wanting to create more consistent, professional content faster? Canva offers you an amazing opportunity to develop a well-branded graphic library...and fast. Presenter Tanya Smith will share her best-kept secrets on how to leverage Canva to create your own visual content without paying thousands of dollars. Learn more and register.

July 23, 2019 | 12:00-2:00PM US ET
How to Create Effective Infographics & Visual Communications

This session will cover what makes effective visual design, how to capture concepts in graphics, and how to set the bar for creating professional and impactful digital communications. Presenter Matt Faye will show real examples and demonstrate how basic design principles and tricks of the trade can quickly transform a design from amateur to professional in appearance and effectiveness. Learn more and register.

July 25, 2019 | 12:00-2:00PM US ET
How to Leverage Video for Massive Business Growth & Engagement

It's no secret that video is the fastest, easiest way to build your know, like, and trust factor online. In this presentation, learn Tanya's top tips for creating highly engaging videos to promote your business, educate your audience, and elevate your brand. Look like a total pro with video...even if you're totally not. Learn more and register.

July 30, 2019 | 12:00-2:00PM US ET
How to Build Video Visibility: YouTube 101

YouTube is the second most popular search engine and second most popular website in the world. Will your clients (and future clients) find you there? In this session, virtual videographer Brighton West will share everything you know to grow your business with YouTube. Learn more and register.

August 1, 2019 | 11:00AM-12:00PM US ET
Personal & Social Branding Update

Join Master Personal Brand Strategists Susan Chritton, Deb Dib, and Marie Zimenoff for a fun, lively, content-packed session about personal and social branding! We'll be talking about how video, visuals, digital leadership, and career management are influencing changes in branding. Free to attend. Learn more and register.

August 19, 2019 | 12:00-1:00PM PARIS TIME
International Career Colleague Discussion

Join career colleagues from Europe and beyond to discuss trends in education and how they are impacting career services. CTL Board Members Ruth Winden (UK) and Maike Hennig (Spain) will share information and lead a discussion around portfolio careers and the gig economy. RSVP here.

October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)

Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your CTL colleagues Wednesday, October 23! Leaders in career and branding coaching will be coming together to connect and share. If you'd like to share your input as we plan or stay tuned to plans, please submit your info here.

April 20–22, 2020 | Career Thought Leaders Professional Development Symposium

Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.

PARTNER EVENTS

October 9–10, 2019
The European Career Services Event

Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.

October 23–26, 2019
International Coach Federation Converge

Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.

2019 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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