Issue 253 | June 20, 2019


"There is always room in our budget for a little experimentation." – Beth Comstock, American business executive

Resume & Profile E-Summit How to Write LinkedIn Profiles that Captivate, Educate & Activate: The Power of Storytelling
Tuesday, July 16, 12:00 PM US ET
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • How to Write LinkedIn Profiles that Captivate, Educate & Activate
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Workforce Trends: Flexible Office Space Becoming the Norm as Companies Start Getting Creative
  • Generation Z: Nintex Study Unveils Career Drivers and Personal Interests of Gen Z in New Zealand
  • Business: Top Freelancers are Doing Fine: A New Upwork Study Finds
  • Leadership: Why Some Leaders Have their Employees' Trust, and Some Don't
  • Job Search: How to Thrive in the First 90 Days at a New Job

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleagues Earn Prestigious Credentials

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • How to Write LinkedIn Profiles that Captivate, Educate & Activate (Virtual)
  • Personal & Social Branding Update (Virtual)
  • International Career Colleague Discussion (Virtual)
  • CTL European Colleague Meeting at ICF (Prague)
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • The European Career Services Event (Virtual)
  • International Coach Federation Converge (Prague)

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

JULY 16 | How to Write LinkedIn Profiles that Captivate, Educate & Activate: The Power of Storytelling

Session Instructors: Deb Dib, Louise Kursmark & Marie Zimenoff

You already know your client's profile must educate the reader about key qualifications as 90+% of hiring managers review a candidate's LinkedIn profile.

You also know a profile has to be different – so you struggle to enhance resume information with a more authentic and personal view of your client, a profile that captivates readers and makes them want to click "read more."

The struggle is over!

There is a tool that can transform a profile to draw in a reader and make your client memorable: storytelling.

Stories command attention, build emotion, and change perceptions. That's why great speakers use stories, why CEOs infuse storytelling into company cultures, and why leading career professionals use stories to transform their clients' critical facts into fascinating narratives.

In this 2-hour session, Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering storied content, writing content that connects with your client's target audience, and building a profile that motivates the reader to read more and reach out.

You'll walk away with:

  • an understanding of the neuroscience behind stories so you can strengthen the connection with your reader
  • tools to identify your client's brand attributes so your stories communicate your client's authentic unique promise of value across their portfolio of documents
  • a process for gathering stories so you have everything you need to write complete profiles faster
  • concrete examples and steps to turn stories into content so you can write experience sections that aren't a copy and paste of a resume
  • tips for writing the first 50 words of the Summary (now "About") so your readers click to "read more"
  • forms for delivering the profile to the client so the unique branding you've created is executed on their profile

If you want to be confident in writing powerfully fresh and compelling profile content – yes, even for the experience section – join us for this in-depth training!

As with all our E-Summits, you'll get 2 hours of insightful instruction and a handout with resources, questionnaires, and tools to build your confidence.

Register Today

Upcoming Conference Appearances – Join Us Live

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Houston, TX, June 27–29, 2019. If you are attending, stop by the vendor table (313) and see/meet Marie Zimenoff, CEO. If you are in the area, let her know ... she'd love to meet for a meal or cold treat!

Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients. We'll also be hosting an event for CTL colleagues on Wednesday, October 23. If you are interested and want to get involved/get the info, complete the form here: www.surveymonkey.com/r/CTLEurope102019!

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Workforce Trends: Flexible Office Space Becoming the Norm as Companies Start Getting Creative (Human Resources Online)
Co-working spaces are on the rise internationally, and this article shares examples of how these spaces are expanding in Asia to meet the ever-growing gig economy.

Generation Z: Nintex Study Unveils Career Drivers and Personal Interests of Gen Z in New Zealand (PR Newswire)
New research reveals what Generation Z values in the workplace and the workplace challenges faced by the soon-to-be-largest generation. If you missed it, there are also resources on the generations in our latest white paper.

Business: Top Freelancers are Doing Fine: A New Upwork Study Finds (Forbes)
If your clients are considering launching a full- or part-time freelancing career, this article shares the most successful fields for freelancing and the perks it can offer.

Leadership: Why Some Leaders Have their Employees' Trust, and Some Don't (Gallup)
The benefits of a high-trust organization are plentiful, but does your client understand what goes into building trust with their team? This is an excellent, quick read on the importance of trust and how to build it.

Job Search: How to Thrive in the First 90 Days at a New Job (Career Confidante Radio)
You may have heard about a 30/60/90-day plan for your clients to use in interviews. Let author Robert Moment walk you through what goes into a plan and how your clients can use it to thrive in a new job.

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUES EARN PRESTIGIOUS CREDENTIAL

Congratulations to Giuliana Tranquilini Hadade who earned the Certified Social Branding Analyst credential from Career Thought Leaders. She is dedicated to staying on top of trends and guiding clients to create a stand-out social brand!

Kudos to Raylea Rideau who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. She is now among a growing group of coaches who've created more structured processes for job seekers to achieve their goals even faster!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2019 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

July 16, 2019 | 12:00PM-2:00PM US ET
How to Write LinkedIn Profiles that Captivate, Educate & Activate

You already know your client's profile must educate the reader about key qualifications as 90+% of hiring managers review a candidate's LinkedIn profile. You also know a profile has to be different – so you struggle to enhance resume information with a more authentic and personal view of your client, a profile that captivates readers and makes them want to click "read more."

The struggle is over! There is a tool that can transform a profile to draw in a reader and make your client memorable: storytelling.

Stories command attention, build emotion, and change perceptions. That's why great speakers use stories, why CEOs infuse storytelling into company cultures, and why leading career professionals use stories to transform their client's critical facts into fascinating narratives.

In this 2-hour session, Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering storied content, writing content that connects with your client's target audience, and building a profile that motivates the reader to read more and reach out. If you want to be confident in writing powerfully fresh and compelling profile content – yes, even for the experience section. Join us for this in-depth training!

August 1, 2019 | 11:00AM-12:00PM US ET
Personal & Social Branding Update

Join Master Personal Brand Strategists Susan Chritton, Deb Dib, and Marie Zimenoff for a fun, lively, content-packed session about personal and social branding! We'll be talking about how video, visuals, digital leadership, and career management are influencing changes in branding. Free to attend. Learn more and register.

August 19, 2019 | 12:00-1:00PM PARIS TIME
International Career Colleague Discussion

Join career colleagues from Europe and beyond to discuss trends in education and how they are impacting career services. CTL Board Members Ruth Winden (UK) and Maike Hennig (Spain) will share information and lead a discussion around portfolio careers and the gig economy. RSVP here.

October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)

Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your CTL colleagues Wednesday, October 23! Leaders in career and branding coaching will be coming together to connect and share. If you'd like to share your input as we plan or stay tuned to plans, please submit your info here.

April 20–22, 2020 | Career Thought Leaders Professional Development Symposium

Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.

PARTNER EVENTS

October 9–10, 2019
The European Career Services Event

Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.

October 23–26, 2019
International Coach Federation Converge

Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.

2019 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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