Issue 242 | April 4, 2019


"Tomorrow belongs to those who can hear it coming." — David Bowie, late British singer, actor, and songwriter

Social Branding Coach Training Program
Registration Closes April 10
Register Today

Certified Hidden Job Market Coach
Starts Tuesday, April 30
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • White Paper and Top 18 Trends for 2019 Infographic Released
  • Social Branding Coach Training Program Registration Closes April 10
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Job Search: Why You Should Be Both Optimistic and Pessimistic in Your Job Search
  • Workplace Trends: Are Flexible Jobs Just a Fantasy We Promise Working Moms?
  • Cover Letters: 3 Times You Can Skip the Cover Letter and the 1 Time You Absolutely Shouldn't
  • Salary Trends: Equal Pay Day 2019: Women Still Earn Lower Salaries, Fewer Promotions
  • Business: 12 Strategies Entrepreneurs Need to Get Ahead of the Competition this Year

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Certified Social Branding Analyst Program
  • Certified Hidden Job Market Coach
  • International Career Colleague Discussion

Partner Events

  • National Forum: Navigating Brexit
  • ICF Career Coaching Community of Practice Webinar – The Magic of Metaphor

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

Career Jam White Paper & Top 18 Trends for 2019 Infographic Released

Every year, Career Thought Leaders gathers the top minds of the industry to look at trends during Career Jam: Where Experts Forecast The New & The Next. In 2018, Career Jam attendees discussed how 6 Megatrends were impacting the careers industry. These megatrends included: Generations in the Workplace, the Gig Economy, Education, Artificial Intelligence, Social Branding & Recruiting, and Storytelling.

The output from the event is detailed in a white paper, during a webinar, and in an infographic that can be accessed here.

If you want to be involved in discussing and setting the trends for 2020, learn more about the next Career Jam on November 22, 2019.

April 10 | Registration Closes for Social Branding Coach Training Program

Being visible on LinkedIn today requires an engaging profile that stands out from the noise. And, a great profile isn't enough. We (and our clients) need to understand how to be visible and connect with our audience to achieve career, leadership, job search, and business goals.

Social branding for job search has become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and using scanning technologies score candidates on personality traits based on online activity.

Are you ready to differentiate yourself in the marketplace?

Do you want to know how to guide a client through more comprehensive social brand management?

In the Social Branding Analyst certification program, coaches learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away ready to:

  • Overcome client overwhelm by clarifying social media goals aligned with their brand
  • Transform social media results through development of consistent messaging
  • Attract your client's target audience with a strategy informed by research and best practices
  • Communicate your unique value to achieve your career or business development goals

You get done-for-you tools to implement with clients right away:

  • Lifetime access to use the 360Reach survey
  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Regular registration closes April 10.

Learn More and Register

CTL ASSOCIATE NEWS & OPPORTUNITIES

Welcome New CTL Associates

Lynda Grossman, Ohio USA
Heather Wieshlow, Turning Point Coaching, California USA
Paloma Valverde, Paloma Valverde Consulting LLC, Massachusetts USA

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Job Search: Why You Should Be Both Optimistic and Pessimistic in Your Job Search (Ladders)
New research and conversations are popping up around how optimism can be overrated, and this article details how job seekers can use optimism and pessimism to benefit their job search.

Workplace Trends: Are Flexible Jobs Just a Fantasy We Promise Working Moms? (Refinery 29)
Balancing work and life is challenging for most professionals. This article shares stories of parents who have found flexibility to be elusive and the career challenges they faced trying to balance work and family.

Cover Letters: 3 Times You Can Skip the Cover Letter and the 1 Time You Absolutely Shouldn't (CNBC)
An excellent answer to the "Should I submit a cover letter?" question that we constantly get from candidates ... PLUS suggestions on how to make a cover letter stand out.

Salary Trends: Equal Pay Day 2019: Women Still Earn Lower Salaries, Fewer Promotions (USA Today)
Wage conditions are improving as companies adopt salary transparency policies and states pass laws against asking salary history, yet still women face workplace hardships. This article shares data around discrepancies we can use to help clients better navigate salary discussions.

Business: 12 Strategies Entrepreneurs Need to Get Ahead of the Competition this Year (Manta)
If you are looking to grow your business or help your entrepreneurial clients grow theirs, use these quick tips!

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2019 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

April 11, 2019 | 10:00AM-11:30AM ET
Certified Social Branding Analyst Program

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.

April 30, 2019 | 12-1:30PM ET
Certified Hidden Job Market Coach

Job search takes a toll on client confidence, motivation, and follow-through. From targeting their search to networking and using social media, opportunities for fear to erode their success are constant. Are you looking for tools to address fear and barriers that stop job seekers in their tracks? The Certified Hidden Job Market Coach (CHJMC) program offers a structured approach to job search planning, networking, and proactive search, enhancing your ability to move candidates into new jobs quickly. 6 sessions starting Thursday, April 30, from 12:00 to 1:30 pm Eastern (or listen to the recordings). Eligible for 4.5 ICF Core Competency credits when you attend live! Learn more and register.

May 20, 2019 | 12-1PM PARIS TIME
International Career Colleague Discussion

Join career colleagues from Europe and beyond to discuss trends in education and how they are impacting career services. CTL Board Members Ruth Winden (UK) and Maike Hennig (Spain) will share information and lead a discussion around how clients are learning to advance their careers, new educational programs that are available, how new degree models are impacting career services, and more. RSVP now.

PARTNER EVENTS

April 4, 2019 | 9:30AM-1:15PM UK
National Forum: Navigating Brexit

These 'Navigating Brexit' workshops will help recruiters prepare for a multitude of Brexit scenarios, interpret the latest jobs data and market trends, address staff shortages and other Brexit-related workforce challenges, and relay the outlook of post-Brexit immigration and skills strategies, future job role disruptions, and new overseas market and alternate sector opportunities to candidates. Learn more.

April 9, 2019 | 10:30AM-12PM ET
ICF Career Coaching Community of Practice Webinar – The Magic of Metaphor

Join the ICF Career Coaching Community of Practice and Cynthia Loy Darst, MCC, for a fun-filled romp into the land of Metaphor. Metaphors can create powerful images and invite emotional awareness. In this experiential session, we will discuss the four main types of metaphors: situational, emotional, relational and personal. Through demos and discussion you will expand your range as a coach. Learn more.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

2019 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

Fill out my online form.

Upcoming Events

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