Issue 241 | March 28, 2019


"Life is an echo. What you give, you get." — Author Unknown

Social Branding Coach Training Program
Early Registration Closes TODAY
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Social Branding Coach Training Program Early Registration Ends TODAY, March 28
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Advancement: How to Use Connectional Intelligence to Gain Visibility
  • Wellbeing: Mental Wellness at the Workplace: It Goes Beyond the Occasional Day Off
  • Interviewing: Why Answering the 'How Did You Learn About the Job' Question is Trickier Than You Think
  • Social Branding: The Non-Writers' Guide to Writing Better Social Media Copy
  • Coaching: 5 Lessons from Leaders Who Have Top Ratings in Coaching

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Certified Social Branding Analyst Program

Partner Events

  • National Forum: Navigating Brexit

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

March 28 | Early Registration Ends for Social Branding Coach Training Program

Being visible on LinkedIn today requires an engaging profile that stands out from the noise. And, a great profile isn't enough. We (and our clients) need to understand how to be visible and connect with our audience to achieve career, leadership, job search, and business goals.

Social branding for job search has become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and using scanning technologies score candidates on personality traits based on online activity.

Are you ready to differentiate yourself in the marketplace?

Do you want to know how to guide a client through more comprehensive social brand management?

In the Social Branding Analyst certification program, coaches learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away ready to:

  • Overcome client overwhelm by clarifying social media goals aligned with their brand
  • Transform social media results through development of consistent messaging
  • Attract your client's target audience with a strategy informed by research and best practices
  • Communicate your unique value to achieve your career or business development goals

You get done-for-you tools to implement with clients right away:

  • Lifetime access to use the 360Reach survey
  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Early registration ends March 28.

Learn More and Register

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Advancement: How to Use Connectional Intelligence to Gain Visibility (Forbes)
If you have a client who is looking for a way to be more effective or influential at work, this article shares practical tips on how they can make it happen ... even without budget or authority.

Wellbeing: Mental Wellness at the Workplace: It Goes Beyond the Occasional Day Off (Human Resources Online)
Workplace culture trends are trying to address rising stress levels, but this article argues that they aren't a substitute for real mental health change and shares what leaders can do to address mental health on a deeper level.

Interviewing: Why Answering the 'How Did You Learn About the Job' Question is Trickier Than You Think (Forbes)
Share this with your clients who are interviewing so they are not tricked by this seemingly innocent question!

Business Branding / Social Branding: The Non-Writers' Guide to Writing Better Social Media Copy (Social Media Today)
These tips for writing on the web and data-driven practices for social media copy are a must read – whether you are in private practice or sharing them with clients! If you are looking to be more effective in your social media practice or coaching, join us for the Social Branding coach training program starting in two weeks!

Coaching: 5 Lessons from Leaders Who Have Top Ratings in Coaching (Forbes)
If you or your clients are looking for better ways to give feedback (or are reluctant to ask for it), this is a must-read!

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2019 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

April 11, 2019 | 10:00AM-11:30AM ET
Certified Social Branding Analyst Program

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.

PARTNER EVENTS

April 4, 2019 | 9:30AM-1:15PM UK
National Forum: Navigating Brexit

These 'Navigating Brexit' workshops will help recruiters prepare for a multitude of Brexit scenarios, interpret the latest jobs data and market trends, address staff shortages and other Brexit-related workforce challenges, and relay the outlook of post-Brexit immigration and skills strategies, future job role disruptions, and new overseas market and alternate sector opportunities to candidates. Learn more.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

2019 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

Fill out my online form.

Upcoming Events

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