Issue 240 | March 21, 2019


"A single sunbeam is enough to drive away many shadows." — St. Francis of Assisi

Social Branding Coach Training Program
Early Registration Closes March 28
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Social Branding Coach Training Program Early Registration Ends March 28
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Social Brand: This New AI Tool Serves Up Creepily Accurate Assessments of Your Work Style
  • HR Funny: Do You Even Work in HR if You've Never …?
  • Leadership: What Does it Mean to Be a People Leader
  • Business Branding: Keeping Your Social Media Content on Brand Isn't Hard
  • Interviewing Tech: See the Robot Head that Might Interview You for Your Next Job

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Career Thought Leaders Professional Development Symposium
  • Certified Social Branding Analyst Program

Partner Events

  • National Forum: Navigating Brexit

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

March 28 | Early Registration Ends for Social Branding Coach Training Program

Being visible on LinkedIn today requires an engaging profile that stands out from the noise. And, a great profile isn't enough. We (and our clients) need to understand how to be visible and connect with our audience to achieve career, leadership, job search, and business goals.

Social branding for job search has become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and using scanning technologies score candidates on personality traits based on online activity.

Are you ready to differentiate yourself in the marketplace?

Do you want to know how to guide a client through more comprehensive social brand management?

In the Social Branding Analyst certification program, coaches learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away ready to:

  • Overcome client overwhelm by clarifying social media goals aligned with their brand
  • Transform social media results through development of consistent messaging
  • Attract your client's target audience with a strategy informed by research and best practices
  • Communicate your unique value to achieve your career or business development goals

You get done-for-you tools to implement with clients right away:

  • Lifetime access to use the 360Reach survey
  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Regular registration closes March 28.

Learn More and Register

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Social Brand: This New AI Tool Serves Up Creepily Accurate Assessments of Your Work Style (Fast Company)
Emma is a Chrome extension powered by artificial intelligence that analyzes your LinkedIn profile to add a behavioral information layer to your profile. Give it a try and let us know what you think!

HR Funny: Do You Even Work in HR if You've Never ...? (SHRM)
If you need a laugh, read this article about the surprises HR professionals deal with every day. A great article to share with your non-HR clients to help them have empathy for those in Human Resources.

Leadership: What Does it Mean to Be a People Leader (Forbes)
If you have clients who are transitioning into leadership positions or looking to improve their leadership skills, this is a great article about transitioning from leading process to people and how people leadership has evolved in recent years.

Business Branding: Keeping Your Social Media Content on Brand Isn't Hard (Small Business Trends)
If you or your clients are struggling with sharing content on social media, these 11 tips will help keep it consistent. If you want a comprehensive social media plan for you and your clients, join the Social Branding Analyst program coming up April 11!

Interviewing Tech: See the Robot Head that Might Interview You for Your Next Job (Futurism)
An encouraging example of AI eliminating discrimination rather than amplifying it, this technology is currently being used in Sweden to interview candidates for jobs.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2019 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

March 25-27, 2019| 8:00AM-5:00PM PT
Career Thought Leaders Professional Development Symposium

Late registration closes March 18 for our annual professional development event! We will be on one of the only private beaches in San Diego for 3 days of learning and connecting focused on rejuvenating our approaches, our professional growth, and our clients' careers. Learn more and register.

April 11, 2019 | 10:00AM-11:30AM ET
Certified Social Branding Analyst Program

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.

PARTNER EVENTS

April 4, 2019 | 9:30AM-1:15PM UK
National Forum: Navigating Brexit

These 'Navigating Brexit' workshops will help recruiters prepare for a multitude of Brexit scenarios, interpret the latest jobs data and market trends, address staff shortages and other Brexit-related workforce challenges, and relay the outlook of post-Brexit immigration and skills strategies, future job role disruptions, and new overseas market and alternate sector opportunities to candidates. Learn more.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

2019 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

Fill out my online form.

Upcoming Events

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