Issue 238 | March 7, 2019


"There's no ceiling on effort." — Harvey C. Fruehauf, President of HCF Enterprises

White Paper Release
Free! March 13 at 11:00 AM US-ET
RSVP Today

Social Branding Coach Training Program
Early Registration Closes March 28
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • White Paper Release Webinar March 13 at 11:00 am ET
  • Social Branding Coach Training Program Early Registration Ends March 28
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Storytelling: You've Heard That Stories Sell, but Data Shows That Advice Could be Hurting Your Career
  • Job Search: Bumble Launches New, Women Only Job Hunting Tool
  • LinkedIn: LinkedIn Adds New Tools for Job Seekers
  • Interviewing: No 1 Way to Manipulate Your Brain to Guarantee Success in Interviews
  • Business Infographic: How to Write the Perfect LinkedIn Update

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • CTL Associate Quarterly Call
  • White Paper Release Webinar
  • Career Thought Leaders Professional Development Symposium
  • Certified Social Branding Analyst Program

Partner Events

  • National Forum: Navigating Brexit

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

March 13 | Industry Trends White Paper Release

Do you love to be up on the trends in the career industry?
As a follower of Career Thought Leaders, I'm guessing you do. One facet of CTL's mission is to keep you up on those trends.
For the past 9 years, we've created a white paper based on the insights from our annual trend-setting event, Career Jam: Where Experts Forecast The New & The Next.

This year, Career Jam focused in on specific global trends impacting careers (see graphic).

You're invited next Wednesday, March 13, at 11:00 am ET-US, to hear more about these megatrends and how your colleagues are seeing them impact our work ... and, what they are doing to stay one step ahead.

The best part? It's free and you can register to join live or get the recording sent to you.

RSVP Today

March 28 | Early Registration for Social Branding Coach Training Program

Being visible on LinkedIn today requires an engaging profile that stands out from the noise. And, a great profile isn't enough. We (and our clients) need to understand how to be visible and connect with our audience to achieve career, leadership, job search, and business goals.

Social branding for job search has become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and using scanning technologies score candidates on personality traits based on online activity.

Are you ready to differentiate yourself in the marketplace?

Do you want to know how to guide a client through more comprehensive social brand management?

In the Social Branding Analyst certification program, coaches learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away ready to:

  • Overcome client overwhelm by clarifying social media goals aligned with their brand
  • Transform social media results through development of consistent messaging
  • Attract your client's target audience with a strategy informed by research and best practices
  • Communicate your unique value to achieve your career or business development goals

You get done-for-you tools to implement with clients right away:

  • Lifetime access to use the 360Reach survey
  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Regular registration closes March 28.

Learn More and Register

CTL ASSOCIATE NEWS & OPPORTUNITIES

Welcome New CTL Associate

Mir Garvy, Job Market Solutions, North Carolina USA

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Storytelling: You've Heard That Stories Sell, but Data Shows That Advice Could be Hurting Your Career (Forbes)
When we are talking with our clients about telling stories in their job search or career, it is important to consider the audience in the story construction. Read this article for a deeper understanding of how to consider the audience in storytelling.

Job Search: Bumble Launches New, Women Only Job Hunting Tool (Fortune)
This dating app turned friendship creator is now aiming to reduce the gender gap in the workplace by rolling out a new feature to help women build their professional networks.

LinkedIn: LinkedIn Adds New Tools for Job Seekers (Social Media Today)
LinkedIn is increasing their tools to keep job seekers informed of positions and provide context on the skills sought for their ideal roles. Great article with screenshots.

Interviewing: #1 Way to Manipulate Your Brain to Guarantee Success in Interviews (LinkedIn)
An excellent article to help train the brain for success in interviews or any situation where we have the feeling of dread in meeting new people.

Business Infographic: How to Write the Perfect LinkedIn Update (Social Media Today)
LinkedIn has published a new guide to company page updates that tells you what generates the best results, and Social Media Today breaks it down for you or your clients who are using company pages.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2019 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

March 11, 2019| 12:00PM-1:00PM ET
CTL Associate Quarterly Call

Join your fellow forward-thinking colleagues and the CTL Board in an engaging conversation! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. 

CTL Associates ... Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

March 13, 2019| 11:00AM-12:00PM ET
Industry Trends White Paper Release

Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients! RSVP today.

March 25-27, 2019| 8:00AM-5:00PM PT
Career Thought Leaders Professional Development Symposium

Late registration closes March 18 for our annual professional development event! We will be on one of the only private beaches in San Diego for 3 days of learning and connecting focused on rejuvenating our approaches, our professional growth, and our clients' careers. Learn more and register.

April 11, 2019 | 10:00AM-11:30AM ET
Certified Social Branding Analyst Program

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.

PARTNER EVENTS

April 4, 2019 | 9:30AM-1:15PM UK
National Forum: Navigating Brexit

These 'Navigating Brexit' workshops will help recruiters prepare for a multitude of Brexit scenarios, interpret the latest jobs data and market trends, address staff shortages and other Brexit-related workforce challenges, and relay the outlook of post-Brexit immigration and skills strategies, future job role disruptions, and new overseas market and alternate sector opportunities to candidates. Learn more.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

2019 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

Fill out my online form.

Upcoming Events

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