Issue 153 | July 14, 2017


CAREER TRENDS HAPPY HOUR
"It is a mistake to look too far ahead. Only one link in the chain of destiny can be handled at a time."
– Sir Winston Churchill, former Prime Minister of the United Kingdom

Writing Mastery Open Call July 19
Best Practices for Writing Social Media Profiles

Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Writing Mastery Open Call: Best Practices for Writing Social Media Profiles
  • Academy Certified Profile Writer Training Program
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events

RESOURCES, DATA & IMPORTANT LINKS

  • Recruiter Perspective: Why Summer is the Ideal Time to Recruit Passive Candidates
  • Business: When I Say 'Social Selling,' What I Mean Is 'Providing Value'
  • LinkedIn: LinkedIn is Testing a New Feature that Matches You with a Mentor
  • Communication: The Four Areas of Awareness
  • Ageless Aging: Living Fully with a HEROIC Mindset

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleagues Earn Prestigious Credentials
  • Colleagues Present at High-Profile Events

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

CTL & RWA Events

  • Writing Mastery Open Call: Social Media Profile Best Practices
  • Academy Certified Profile Writer Course
  • Certified Personal Brand Strategist Class
  • Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles
  • CTL Associate Quarterly Call with CTL Board
  • Resume Writing Academy Training Program
  • Social Branding Analyst Certification
  • Career Jam: Where Experts Forecast The New & The Next
  • CTL Conference & Professional Development Symposium

Partner & Associate Events

  • Training from the Back of the Room
  • Coaching Students in Career Exploration & Expanding Awareness of Nontraditional Careers

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

JUL 19 | Writing Mastery Open Call: Social Media Profile Best Practices

LinkedIn's user interface keeps changing, and we know companies and individuals are using a wider variety of platforms to connect with, research, and screen our clients.

How do you write social media profiles that stand out from the crowd? What are emerging as new best practices in content, voice, and design?

Join Resume Writing Academy CEO Marie Zimenoff and fellow writers on Wednesday, July 19, at Noon Eastern for a 1-hour open call to discuss the most effective strategies for writing social media profiles.

We will share best practices and then open the call for you to ask questions and share your strategies. Please come ready to share and ask questions!

In the last 15 minutes of the call, we'll share about the upcoming Academy Certified Profile Writer (ACPW) program that starts August 3, 2017, and answer your questions about the program.

Learn more and register.

AUG 3 | Comprehensive LinkedIn Profile Writing Course

Savvy professionals know that advancing their career or finding a job today means having a great resume and social media profiles that use the right language to get found by their target audience while telling a story that hooks readers into initiating a connection.

If you want to write profiles that differentiate your candidates, join us starting August 3rd for the industry's only comprehensive profile writing training program – and become an Academy Certified Profile Writer.

Live Thursdays from Noon to 1:30 pm Eastern or listen to the recordings for the self-paced option.

What does the ACPW program entail?

  • 5 webinar classes on profile strategy, social media hiring trends, professional writing, stand-out profile formats, writing strategies for each profile type/section, and techniques to draw out great content from your candidates (LinkedIn®, Twitter®, Facebook®, and other social mediums are all included; the program is not endorsed by any of these)
  • 4 homework assignments with individualized feedback to hone your skills
  • 3 independent learning projects creating profile content based on case studies to increase your mastery of the content

What do you get from the program?

  • Videos that show you how to manipulate profile sections and implement what you learn in class
  • Hundreds of pages of handouts and sample profiles.
  • Discounts on other training programs and events sponsored by RWA and CTL.
  • Subcontract writing positions with other resume companies – a great way to gain additional experience while making money(!). These projects generally pay between $100 to $400 per resume.
  • Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.

Learn more and register.

CTL ASSOCIATE NEWS & OPPORTUNITIES

Welcome New CTL Associate Organizations

Welcome to colleagues within our new CTL Associate Organization!

Tanya Fite, IMPACT Group

Welcome New CTL Associates

Sharon Kitzmiller, Colorado Christian University, Colorado Springs, Colorado

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)
  • Deadline is extended to July 20 to get published in the upcoming Special Report on Building Your Brand Visibility 

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

UPCOMING CONFERENCE APPEARANCES

ICF Converge | Washington, DC

CTL Board Member Susan Chritton will join Marie in running a "Development Lab" at ICF Converge on August 25, 2017, where they will help coaches from around the world clarify their personal brand and create bios to build their coaching practices. If you're planning to attend Converge, watch for more information on how you can join!

RESOURCES, DATA & IMPORTANT LINKS

Recruiter Perspective: Why Summer is the Ideal Time to Recruit Passive Candidates (Recruiting Daily)
Recruiters love passive candidates. This article explains why and shares a few secrets you can use to help your clients attract recruiter attention (even if they are actively seeking a job!).

Business: When I Say 'Social Selling,' What I Mean Is 'Providing Value' (CMS Wire)
"Social selling" is a fast-growing buzz word, but do you know how to use it for your business? This is an actionable article to help you (and your clients) understand how to use your professional brand on social media to fill your pipeline (and achieve other career goals).

LinkedIn: LinkedIn is Testing a New Feature that Matches You with a Mentor (FastCompany)
Get the scoop on the "career advice hub" coming to a LinkedIn screen near you.

Communication: The Four Areas of Awareness (Forbes)
Whether you are making a formal presentation, in a sales conversation, or talking to a colleague in the hall, being aware of these four areas will help you connect and have better outcomes.

Ageless Aging: Living Fully with a HEROIC Mindset (Career Confidante Radio)
Rich Feller, PhD, is joining CTL CEO Marie Zimenoff on Monday, July 17, to discuss how we can help our clients adopt a spirit of ageless aging. Listen in live at 6 pm ET or access the recording on your favorite podcast site.

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUES EARN PRESTIGIOUS CREDENTIALS

Congratulations to Cathleen Garner who earned the Certified Social Branding Analyst credential. Thanks to your hard work, you are at the top of the field in knowing how to help clients use LinkedIn to build their brand!

Kudos to Stephanie Gammon, the latest career professional to earn her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have worked hard to perfect your writing and become one of the best writers in the industry. We are thrilled to have you in the ACRW community, Stephanie!

Congratulations to Leila Kampel who earned the Certified Career Transition Coach (CCTC) credential. Your dedication to expanding your knowledge and building your processes with practical tools will improve outcomes for your clients. Keep up the hard work!

COLLEAGUES PRESENT AT HIGH-PROFILE EVENTS

Congrats to Elizabeth Craig, MBA, CTL-CCM, NCDA-MCS & GCDF-I®, BCC, who will speak at the Executive Leadership Support Forum: Twin Cities on October 5, 2017. As a Forum Thought Leader, Expert Trainer, and Advisor she will be presenting the Master Class "A Campaign Strategy for Your Career," which Includes best practices on resume development and a standout LinkedIn profile. Many more tips and techniques for successful career development, management and advancement will be provided and questions answered in this interactive session.

R. Anne Hull is a featured PsychCareers speaker for her 4th American Psychology Association (APA) Conference, August 3-5, in Washington DC. This year her topics include Resumes Today, Presenting 'Me' in Under 30 seconds, Non-Traditional Careers for Psych PhDs, and Tips for 2nd Career Job Seekers. Anne is working with Marshall Brown, Alan DeBack, and Phaedra Brotherton providing 1:1 coaching between presentations. All the coaching slots sold out within 55 minutes of being offered to registered conference attendees, with a waitlist of 50+!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2017 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

July 19, 2017, Noon ET
Writing Mastery Open Call: Social Media Profile Best Practices

LinkedIn's user interface keeps changing, and we know companies and individuals are using a wider variety of platforms to connect with, research, and screen our clients. How do you write social media profiles that stand out from the crowd? What are emerging as new best practices in content, voice, and design? Join fellow writers and Resume Writing Academy CEO Marie Zimenoff on Wednesday, July 19, at Noon Eastern for a 1-hour open call to discuss best practices for writing social media profiles. We will share best practices and then open the call for you to ask questions and share your strategies. Please come ready to share and ask questions! In the last 15 minutes of the call, we'll share about the upcoming Academy Certified Profile Writer (ACPW) program that starts August 3, 2017, and answer your questions about the program. Learn more and register.

August 3, 2017, Noon ET
Academy Certified Profile Writer Course

You can become an expert in writing social media profiles – help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy offers the only comprehensive social media profile writing course to teach you the strategy behind writing profiles, the mechanics of formatting and manipulating profiles to match career strategy, and much more. The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

August 29, 2017, 10 am ET
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

September 8, 2017, Noon ET
Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles

Every candidate wants to stand out from the competition. We can do this visually with professionally formatted resumes, but how do we make sure the content for each resume is truly branded – communicating our client's unique promise of value? In this Master Class E-Summit, Resume Writing Academy CEO and Master Brand Strategist Marie Zimenoff will share secrets from her in-depth knowledge to help you learn how to gather differentiating content and how to write branded career marketing profiles. This 2-hour webcast will provide you with writing strategies, concepts, and tools that you can use immediately. In your portfolio of handouts for the class, you'll receive document samples (resumes, LinkedIn profiles, bios, cover letters), resources, and some of our favorite tools for extracting personal brand and capturing client information. Learn more and register.

September 11, 2017, Noon ET
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, our CTL Board will be leading a discussion about the trends in career marketing methods – resumes, cover letters, LinkedIn profiles, and more! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

September 15, 2017, Noon ET
Resume Writing Academy Training Program

RWA is the first comprehensive, strategically-focused resume training program, guaranteed to teach you how to write powerful and effective resumes. Whether you're a beginning resume writer who wants to learn the art of resume writing or an experienced writer who wants to strengthen the breadth and depth of your expertise, RWA is for you. Join us as we celebrate this as our 25th class! Learn more and register.

October 23, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

December 1, 2017, 11:30 AM LOCAL TIME
Career Jam: Where Experts Forecast The New & The Next (Formerly Career Brainstorming Day)

Career Jam is your opportunity to participate in exploration, conversation, and discovery as career colleagues. We'll be adding new features and topics this year to keep the event fresh! Career professionals in the US, Canada, Europe, Australia, and New Zealand join in-person and virtual events to share, explore, learn, and collaborate. If you'd like to host an event in your city, please contact Marie for more information. Learn more and register.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. We'll be planning a group flight and providing a 10-pay registration option so you can spread out your expenses.

ASSOCIATE & PARTNER EVENTS

July 19-20, 2017, 11:30 am ET
Training from the Back of the Room | San Francisco, CA

Take your training skills to a more advanced level as you discover how the human brain really learns which is very different from traditional assumptions about learning. Explore the most current "cognitive neuroscience" about effective instruction – how the brain takes in, stores, retrieves and uses knowledge. Discover six powerful learning principles based on the best of brain science, then apply these principles every time you train, teach, or coach others. Learn more and register.

July 27, 2017, Noon ET
Coaching Students in Career Exploration & Expanding Awareness of Nontraditional Careers

This course is for secondary or postsecondary teachers, counselors, career coaches, or others supporting students in career exploration. You will learn how to partner with students to explore a variety of career pathways, including those nontraditional by gender. Your students will benefit by gaining fresh perspectives on career options, enhanced decision-making skills, and increased confidence. Participants will walk away with tips, tools, and strategies to coach students on career exploration and expand student awareness of diverse career options. Learn more and register.

2017 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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