Issue 144 | May 5, 2017


CAREER TRENDS HAPPY HOUR
"I never saw a pessimistic General win a battle."
– Dwight D. Eisenhower, 34th President of the United States

Become a Social Branding Analyst
Registration Closes TODAY Friday, May 5
Register Today

Resume Writing Academy Training Program & ACRW Certification
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Social Branding Analyst Program Registration Closes TODAY
  • Resume Writing Training Program
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Social Branding: How to Use Your Digital Footprint to Advance Your Career
  • Leadership: 4 Keys to Leading a Remote Team
  • Business: 5 Tricks for Growing Your Audience and Business on LinkedIn
  • Networking: How to Network Like a Pro: Spending 1 Minute Doing This Simple Task
  • HR Perspective: 3 Things Recruiters Always Look for on Your LinkedIn Profile

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Earns Prestigious Credential

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

CTL & RWA Events

  • Social Branding Analyst Certification
  • Resume Writing Academy Training Class
  • CTL Associate Call: Social Media for You & Your Clients
  • Grow Your Business Week
  • Mark Your Calendar to Join Us in Madrid

Partner & Associate Events

  • Coaching Students in Career Exploration & Expanding Awareness of Nontraditional Careers

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

REGISTRATION CLOSES TODAY, MAY 5 | Social Branding Analyst Certification

LinkedIn has become career-minded professionals' (and companies') most important personal branding tool, yet the majority of profiles are not branded.

You can change that for your clients!

This innovative certification gives you everything you need to help your clients to not only build stellar branded LinkedIn profiles, but to use LinkedIn to expand their thought-leadership, build and nurture their network, and do their job better.

Imagine how you and your clients will stand out with a truly branded profile! Imagine how eager clients will be to engage with you – a trusted expert certified in 3D branding LinkedIn profiles that dig deep enough to truly engage a reader and create connection.

Unlike most LinkedIn training, our program is built on a platform of personal branding.

It provides context, real-world strategies, and new tools so coaches and writers can help their clients craft an efficient, integrated social media strategy built around the differentiation, power and value of their personal brand.

We integrate secrets and tips for maximizing LinkedIn, sharing advice you won't find elsewhere. And we update the program annually to reflect the ever-changing LinkedIn landscape.

The result:

Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. And so do you!

Learn more & register.

MAY 18 | Resume Writing Training: ACRW Group Class

Did you know that you can learn to write tight and design beautiful, ATS-friendly documents while earning the most recognized credential in the business ... all in one training program?

The Resume Writing Academy's resume writing training is the only comprehensive, strategically focused program guaranteed to teach you how to write career documents that will increase earning power for your clients and propel your career forward.

Next live webcast class starts Thursday, May 18, from noon to 1:30 pm Eastern.

What Does RWA Involve?

  • 5 classes on resume strategy, resume writing, content development, cover letter and LinkedIn profile writing, formatting, grammar, keyword and ATS optimization, and more
  • 6 hands-on projects formatting and writing resumes and cover letters
  • Individualized feedback on your writing, strategy, and design (including video feedback to demonstrate MS Word concepts) to hone your skills

What Do You Get With RWA?

  • Hundreds of pages of handouts and samples of resumes, cover letters, e-notes, LinkedIn profiles, and more
  • 100-page resume e-book
  • 50-page cover letter e-book
  • 8 videos demonstrating best-in-class formatting and presentation techniques
  • Discounts on other training programs and events sponsored by RWA and CTL
  • Subcontract writing positions with other resume companies – a great way to gain additional experience while making money(!). These projects generally pay between $100 to $400 per resume.
  • Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.

Learn more and register for the live webcast class.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • June CTL Associate call moved to June 5
  • Watch your email for details on new publication opportunities
  • Sharing your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

CTL Associates receive discounts on the Master-E-Sessions, conference, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Social Branding: How to Use Your Digital Footprint to Advance Your Career (Forbes)
Did you know that 93% of employers use an internet search to screen their applicants? And 35% have eliminated someone based on what they see! Having a good social brand goes beyond removing the bad stuff. Read on and join us for the Social Branding Analyst program to help your clients improve their digital brand.

Leadership: 4 Keys to Leading a Remote Team (The Business Journals)
If you work with managers, it is likely that many of them are leading remote teams – the number of those who work remotely today is four times greater than 15 years ago! Your candidate can implement the tips in this article to be more effective today.

Business: 5 Tricks for Growing Your Audience and Business on LinkedIn (Entrepreneur)
We read about how to increase visibility and engagement on LinkedIn all the time ... this one has a few new tips for you if you are using LinkedIn to grow your business.

Networking: How to Network Like a Pro: Spending 1 Minute Doing This Simple Task (Inc.)
Networking can feel like a chore. This article does a great job of providing clear, powerful actions you can take to really maintain and build your network.

HR Perspective: 3 Things Recruiters Always Look for on Your LinkedIn Profile (TheMuse)
A quick reminder of what is most important on LinkedIn for recruiters.

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUE EARNS PRESTIGIOUS CREDENTIAL

Congratulations to Beth Ricca on earning her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. Through your commitment to learning and applying new resume strategy, writing, and design concepts, you have become one of the top writers in the field. Kudos to you, Kymberli!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2017 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

May 8, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

May 18, 2017, Noon ET
Academy Certified Resume Writer Group Webclass

The ACRW training program is the only program that will transform your writing for more confidence, better candidate outcomes, and increase revenue. Through in-depth training in writing and design in Microsoft Word ... plus detailed feedback on 6 writing and formatting assignments, you put strategies into practice and truly learn the art of resume writing. Learn more and register.

June 5, 2017, Noon ET
CTL Quarterly Call: Social Media for You & Your Clients

In this CTL Associate Call, our CTL Board will be sharing a few nuggets from Career Jam: Where Experts Forecast The New & The Next. We'll also be talking about what this means for your career! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

June 19-27, 2017
CTL Grow Your Business Week

We're bringing you an entire week just focused on your business! Our lineup of more than 10 hours of content includes experts in branding your business, closing sales, creating products, using social media to grow your business, maximizing your website SEO, and much more!! Sessions will run from 11 am ET to 4 pm ET each day, so block out your calendar and watch for registration to open later this week.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion … our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. We'll be planning a group flight and providing a 10-pay registration option so you can spread out your expenses.

ASSOCIATE & PARTNER EVENTS

May 9, 2017, Noon ET
Coaching Students in Career Exploration & Expanding Awareness of Nontraditional Careers

This course is for secondary or postsecondary teachers, counselors, career coaches, or others supporting students in career exploration. You will learn how to partner with students to explore a variety of career pathways, including those nontraditional by gender. Your students will benefit by gaining fresh perspectives on career options, enhanced decision-making skills, and increased confidence. Participants will walk away with tips, tools, and strategies to coach students on career exploration and expand student awareness of diverse career options. Learn more and register.

2017 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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