Issue 143 | April 28, 2017


CAREER TRENDS HAPPY HOUR
"What would have drawn a 'WOW' fifteen years ago won't draw a yawn today."
– Steve Wynn, CEO of Wynn Resorts

Become a Social Branding Analyst
Registration Closes Friday, May 5
Register Today

Writing Mastery Open Call: Resume & Profile Design Best Practices
Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Social Branding Analyst Program Registration Closes May 5
  • Writing Mastery Open Call
  • Resume Writing Training Program
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Social Branding: 6 Things You Need to Know About LinkedIn Endorsements
  • Hiring Manager Perspective: Here's How to Interview Employees and Find the Perfect Fit
  • Career Management: How Can You Relaunch the Career of Your Dreams?
  • Interviewing: Majority of Young People Would Disguise Their Regional Accent
  • Career Advice: 10 Pieces of Bad Career Advice You Should Ignore

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Earns Prestigious Credential
  • Colleague Announces Publication
  • Colleague Delivers Presentation to College System

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

CTL & RWA Events

  • Writing Mastery Open Call: Resume & Profiles Design Best Practices
  • Social Branding Analyst Certification
  • Academy Certified Resume Writer Group Webclass
  • CTL Quarterly Call: Social Media for You & Your Clients

Partner & Associate Events

  • Coaching Students in Career Exploration & Expanding Awareness of Nontraditional Careers

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

REGISTRATION CLOSES MAY 5 | Social Branding Analyst Certification

LinkedIn has become career-minded professionals' (and companies') most important personal branding tool, yet the majority of profiles are not branded.

You can change that for your clients!

This innovative certification gives you everything you need to help your clients to not only build stellar branded LinkedIn profiles, but to use LinkedIn to expand their thought-leadership, build and nurture their network, and do their job better.

Imagine how you and your clients will stand out with a truly branded profile! Imagine how eager clients will be to engage with you – a trusted expert certified in 3D branding LinkedIn profiles that dig deep enough to truly engage a reader and create connection.

Unlike most LinkedIn training, our program is built on a platform of personal branding.

It provides context, real-world strategies, and new tools so coaches and writers can help their clients craft an efficient, integrated social media strategy built around the differentiation, power and value of their personal brand.

We integrate secrets and tips for maximizing LinkedIn, sharing advice you won't find elsewhere. And we update the program annually to reflect the ever-changing LinkedIn landscape.

The result:

Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. And so do you!

Learn more & register.

MAY 3 | Writing Mastery Open Call: Resume & Profile Design Best Practices

Readers have short attention spans. This means you need to not only write tight, but create formats that are easy to skim – both on paper and online.

How do you format resumes (using Microsoft Word) and social media profiles (within their limitations) to achieve these goals?

Join fellow writers and Resume Writing Academy CEO Marie Zimenoff on Wednesday, May 3, at Noon Eastern for a 1-hour open call to discuss strategies for design.

We will share best practices and then open up the call for you to ask questions and share your strategies. We will even do a few live resume formatting demos as time permits!

In the last 15 minutes of the call, we'll share about the upcoming Academy Certified Resume Writer (ACRW) program that starts May 18, 2017, and answer your questions about the program.

Learn more & register.

MAY 18 | Resume Writing Training: ACRW Group Class

Did you know that you can learn to write tight and design beautiful, ATS-friendly documents while earning the most recognized credential in the business ... all in one training program?

The Resume Writing Academy's resume writing training is the only comprehensive, strategically focused program guaranteed to teach you how to write career documents that will increase earning power for your clients and propel your career forward.

Next live webcast class starts Thursday, May 18, from noon to 1:30 pm Eastern.

What Does RWA Involve?

  • 5 classes on resume strategy, resume writing, content development, cover letter and LinkedIn profile writing, formatting, grammar, keyword and ATS optimization, and more
  • 6 hands-on projects formatting and writing resumes and cover letters
  • Individualized feedback on your writing, strategy, and design (including video feedback to demonstrate MS Word concepts) to hone your skills

What Do You Get With RWA?

  • Hundreds of pages of handouts and samples of resumes, cover letters, e-notes, LinkedIn profiles, and more
  • 100-page resume e-book
  • 50-page cover letter e-book
  • 8 videos demonstrating best-in-class formatting and presentation techniques
  • Discounts on other training programs and events sponsored by RWA and CTL
  • Subcontract writing positions with other resume companies – a great way to gain additional experience while making money(!). These projects generally pay between $100 to $400 per resume.
  • Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.

Learn more and register for the live webcast class.

CTL ASSOCIATE NEWS & OPPORTUNITIES

Welcome New CTL Associates

Welcome to CTL Associate Organization, Thunderbird School of Global Management at ASU!

Pamela Ehlers, Thunderbird School of Global Management at ASU, Glendale, Arizona

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • June CTL Associate call moved to June 5
  • Watch your email next week for details on new publication opportunities
  • Sharing your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

CTL Associates receive discounts on the Master-E-Sessions, conference, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Social Branding: 6 Things You Need to Know About LinkedIn Endorsements (Fairy Godboss)
Yes, endorsements matter! This article shares great tips ... including that you are 27 times more likely to be discovered if you have five or more skills. If you want tools to help clients clarify and communicate their brand on LinkedIn, join us for the Social Branding Analyst program!

Hiring Manager Perspective: Here's How to Interview Employees and Find the Perfect Fit (Entrepreneur)
What makes a good employee? This article shares what questions may be more revealing for employers ... questions our candidates need to be prepared to answer!

Career Management: How Can You Relaunch the Career of Your Dreams? (Forbes)
Many of our clients seek to pivot and relaunch their careers. This article shares insights from Wendy Sachs on switching careers, and how to do it right.

Interviewing: Majority of Young People Would Disguise Their Regional Accent (Independent)
More than half of young job seekers said they would disguise their regional accents for a phone interview. Read more about this trend and the technology making it possible.

Career Advice: 10 Pieces of Bad Career Advice You Should Ignore (Economic Times)
With an international perspective, this fun, quick read is a great share for your students, those getting ready to graduate, and young professional clients.

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUE EARNS PRESTIGIOUS CREDENTIAL

Congratulations to Cathleen Garner on earning their Certified 360Reach Analyst designation from Career Thought Leaders. She is now among an elite group who implement the 360Reach Assessment to bring clarity and distinction to client brands. Kudos to you, Cathleen!

COLLEAGUE PUBLISHES BOOK

Congratulations to Paula Brand on releasing the 3rd Edition of the Essential Guide to Career Certifications. This 2017 electronic publication now features 50+ career industry credentials. Each entry includes the certification name and area of focus, a verified link to the training provider's website, costs involved, program length, eligibility criteria and renewal requirements. Access the book here.

COLLEAGU DELIVERS PRESENTATION TO COLLEGE SYSTEM

Joan Runnheim Olson recently presented "Gender Tune-Up: Shifting Nontraditional Enrollment & Retention into High Gear" at Northern Virginia Community College in Fairfax, VA. Joan shared strategies designed to increase gender diversity in the courses and programs at the college's six campuses.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2017 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

May 3, 2017, Noon ET
Writing Mastery Open Call: Resume & Profiles Design Best Practices

Join Academy Certified Resume and Profile Writers in discussing best practices to write tight for more modern resumes and LinkedIn profiles. The Resume Writing Academy will share best practices, facilitate sharing among writers among the call, and provide resources. Learn more and register.

May 8, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

May 18, 2017, Noon ET
Academy Certified Resume Writer Group Webclass

The ACRW training program is the only program that will transform your writing for more confidence, better candidate outcomes, and increase revenue. Through in-depth training in writing and design in Microsoft Word ... plus detailed feedback on 6 writing and formatting assignments, you put strategies into practice and truly learn the art of resume writing. Learn more and register.

June 5, 2017, Noon ET
CTL Quarterly Call: Social Media for You & Your Clients

In this CTL Associate Call, our CTL Board will be sharing a few nuggets from Career Jam: Where Experts Forecast The New & The Next. We'll also be talking about what this means for your career! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

ASSOCIATE & PARTNER EVENTS

May 9, 2017, Noon ET
Coaching Students in Career Exploration & Expanding Awareness of Nontraditional Careers

This course is for secondary or postsecondary teachers, counselors, career coaches, or others supporting students in career exploration. You will learn how to partner with students to explore a variety of career pathways, including those nontraditional by gender. Your students will benefit by gaining fresh perspectives on career options, enhanced decision-making skills, and increased confidence. Participants will walk away with tips, tools, and strategies to coach students on career exploration and expand student awareness of diverse career options. Learn more and register.

2017 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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Upcoming Events

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