Issue 141 | April 7, 2017


CAREER TRENDS HAPPY HOUR
"Are you following a path, or blazing one?"
– Michael Bungay Stanier, Sr. Partner of Box of Crayons

Become a Social Branding Analyst

Register Today

CTL Conference: Don't Miss this Chance to Network with Your Colleagues

Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • CTL Conference Updates: Last Chance to Join Us
  • Social Branding Analyst Program
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Social Branding: Want People to "See More" of Your LinkedIn Summary? Do This
  • Career Management: How to Overcome Fear in 6 Steps
  • Career Collateral: Do Not Send a "Funny" Cover Letter Like This One
  • Workforce Trends: 14 Fallacies of the Coming Robot Apocalypse
  • Job Search: How Job Hunters Can Look for Age-Friendly Employers

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Earns Prestigious Credential
  • Colleague Announces Publication

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

CTL & RWA Events

  • Career Thought Leader Conference & Symposium
  • Social Branding Analyst Certification

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

CONFERENCE UPDATES: LAST CHANCE TO JOIN US

Transform your career services and writing or grow your business through 2-hour professional development institutes on Tuesday, April 18, 2017. You can choose up to 4 of the 8 in-depth sessions to custom-build a professional development experience that meets your needs, whether you are attending the full conference or just joining us for the day.

See the full session descriptions and presenter bios.

On Wednesday and Thursday during the conference, you will hear from careers industry and recruiting experts. You will also have an opportunity to share, learn, and increase your retention during colleague discussion tables. Meet thought leaders in a small-group setting, network, and learn! Join these thought leaders: Shally Steckerl, Jan Melnik, Laura Labovich, Susan Chritton, Michelle Carroll, Vaneese Johnson, Dr. Rich Feller, Wendy Enelow, Louise Kursmark, Ellen Bartkowiak, Eleanor Bedford, Deb Dib, Susan Whitcomb, and more!

Learn more and register for the CTL Conference

SOCIAL BRANDING ANALYST CERTIFICATION

LinkedIn has become career-minded professionals' (and companies') most important personal branding tool, yet the majority of profiles are not branded.

You can change that for your clients!

This innovative certification gives you everything you need to help your clients not only build stellar branded LinkedIn profiles, but use LinkedIn to expand their thought-leadership, build and nurture their network, and do their job better.

Bring your clients out of the dark!

Most executives are in the dark about LinkedIn; they know they need to use LinkedIn to manage their career but have no idea how to do that – and that makes them frustrated and uneasy.

Job seekers are too; they know they need their profile to attract the attention of decision makers, yet they have no idea how to make it stand out – they may even get a little panicked.

And while all professionals need to know how to integrate LinkedIn into a social media and connection strategy that will rocket them towards their goals, most don't.

Imagine how you and your clients will stand out with a truly branded profile! Imagine how eager clients will be to engage with you, a trusted expert certified in 3D branding LinkedIn profiles who digs deep enough to truly engage a reader and create a connection.

Developed by the leader in personal branding, and fueled by innovation!

Reach, the developer of the Social Branding Analyst Certification, has worked with talent at Fortune 100 companies to maximize LinkedIn for their success and the success of their organization.

Now we're bringing what we learned – and what's in demand at many of the world's most important companies – to you, the leading-edge career industry professionals of Career Thought Leaders.

Unlike most LinkedIn training, our program is built on a platform of personal branding.

It provides context, real-world strategies, and new tools so coaches and writers can help their clients craft an efficient, integrated social media strategy built around the differentiation, power and value of their personal brand.

We integrate secrets and tips for maximizing LinkedIn, sharing advice you won't find elsewhere. And we update the program annually to reflect the ever-changing LinkedIn landscape.

The result...

Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals.

And so do you!

Learn more & register.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Call for contributions for the Special Report on Millennial and Generation Z Careers!

CTL Associates receive discounts on the Master-E-Sessions, conference, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Social Branding: Want People to "See More" of Your LinkedIn Summary? Do This (LinkedIn)
It's hard to keep up with LinkedIn's changes, so this article shares a few steps you and your clients can take to keep calm and network on. Deb Dib, William Arruda, and Marie Zimenoff have been combining ideas to update the Social Branding Analyst program ... you won't want to miss it!

Career Management: How to Overcome Fear in 6 Steps (COBiz Magazine)
It is scary to embrace our anxieties, but this article explains how learning to accept our fears is important towards mastering them. A great read for all of us and our clients!

Career Collateral: Do Not Send a "Funny" Cover Letter Like This One (Aha)
It can be tough to stand out from a crowd of applicants, but this article shares a recruiter's perspective on why a candidate shouldn't show their stand-up-comedian side in their cover letter.

Workforce Trends: 14 Fallacies of the Coming Robot Apocalypse (COBiz Magazine)
This article shares futurist Thomas Frey's opinion on the future of AI, with logic that will help your candidates who fear getting replaced by robots (41% of Americans share this fear).

Job Search: How Job Hunters Can Look for Age-Friendly Employers (Forbes)
RetirementJobs.com has rolled out a new feature where employees can share their opinion about whether or not their employer is age-friendly. A fascinating read!

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUE EARNS PRESTIGIOUS CREDENTIAL

Congratulations to Kymberli Speight on earning her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. Through your commitment to learning and applying new resume strategy, writing, and design concepts, you have become one of the top writers in the field. Kudos to you, Kymberli!

COLLEAGUE PUBLISHES BOOK

CTL Associate and CCM Paula Asinof is proud to announce the publication of "Making Practical Sense of Career Management: A Comprehensive Guide for Modern Career Coaching" with co-author Mina Brown. This is a great resource for career consultant, practitioners, and clients. Thank you for sharing your expertise, Paula, and congratulations on the book launch.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2017 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

April 18–20, 2017
Career Thought Leader Conference & Symposium

Registration is open for the 2017 Career Thought Leader Conference in Baltimore, MD, April 18-20. Tuesday, April 18, will be a day full of in-depth professional development institutes to build your skills in coaching, resume and profile writing, and business development. Wednesday and Thursday, April 19 and 20, will feature recruiting specialists, hiring managers, and HR technology gurus sharing insights to inform our practices and help us better guide clients toward job search success.

Mark the dates on your calendar and watch for more information. CTL Associates, log in to get your discounts.

May 8, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

2017 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

Fill out my online form.

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