Issue 133 | February 10, 2017


CAREER TRENDS HAPPY HOUR
"Inspiration exists, but it must find you working."
– Pablo Picasso, Artist & Poet

Personal Branding Trends Call With Marie Zimenoff and William Arruda
"A smart person knows what to say. A wise person knows whether or not to say it."
– Author Unknown


Last Chance for Early Registration
CTL Conference in Baltimore, MD

April 18–20, 2017

DETAILS & REGISTRATION


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • CTL Welcomes Reach Certified Personal Brand Community
  • Professional Development Institutes at the 2017 CTL Conference
  • Dinner, Dancing & Difference-Making at the 2017 CTL Conference
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Job Search: These Are the 9 Worst People to Ask for a Job Reference
  • Career Change: New Year, New Career: 5 Tips for Changing Occupations
  • Job Trends: Americans are Searching for Tech Jobs at an Insanely Explosive Rate
  • Workforce Trends: U.S. Too Focused on Four-Year Degrees, LinkedIn CEO Says
  • International Workplace: Canadian Organizations Increasingly Concerned About Adapting to Rapid Change
  • Interviewing: Feeling Shy? This is How Introverts Win at Job Interviews

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

  • Dean DeGroot: Bully-Proofing the Workplace for Client Career Success
  • Certified Personal Brand Strategist Class
  • Career Transition Coach Training
  • Master-E-Session: Skills, Assessments & More for Smoother Transitions
  • Transitioning Clients: Helping Them Transform Interests Into Jobs
  • Career Thought Leader Conference & Symposium

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

CTL Welcomes Reach Certified Personal Brand Community

We are delighted to welcome the Reach Personal Branding certification community to the CTL tribe!

Personal branding is a critical component to job search, career management, and leadership development today. Welcoming the Reach certified professionals into the CTL community will create more valuable opportunities for growing your knowledge and practice.

If you are not familiar with it, the Reach personal branding process, developed by William Arruda, has been proven with thousands of executives and entrepreneurs around the world.

If you missed it, William and CTL CEO Marie Zimenoff discussed personal branding trends and provided an overview of the opportunities created by this transition during a free call. Click here to get the recording.

Be on the lookout for more important information about this transition.

Professional Development Institutes at the 2017 CTL Conference & Symposium

Transform your career services and writing or grow your business through 2-hour professional development institutes on Tuesday, April 18, 2017.

You can choose up to 4 of the 8 in-depth sessions to custom-build a professional development experience that meets your needs, whether you are attending the full conference or just joining us for the day!

NEW: See the full session descriptions and presenter bios!

Coaching & Writing Sessions:

  1. Writing Resumes & Social Media Profiles for New Graduates & Young Professionals – Jan Melnik
  2. Coaching Millennials: Strategies, Tools & Resources for Career Management – Michelle Carroll
  3. Coaching for Un-Retirement: Bringing Purpose to Work – Dr. Rich Feller
  4. Writing for Managers & Executives: New Ideas, Fresh Resume Formats & Creative Online Career Marketing Strategies – Jan Melnik & Marie Zimenoff

Business Development Sessions:

  1. Developing Your Business Brand Story – Vaneese Johnson
  2. Beyond Clients: How to Create Products and Programs to Grow Your Business – Vaneese Johnson & Marie Zimenoff
  3. Secrets of a Scalable, Fast-Growth Career Practice: How to Leverage Technology to Grow Your Business – Laura Labovich
  4. Time to Transform: Working On Your Business Instead of In It – Linda Van Valkenburgh

Learn More and Register

Dinner, Dancing & Difference-Making at the CTL Conference

Hyatt Regency Baltimore Inner Harbor
April 18–20, 2017
Learn More

As career services providers, coaches, and resume writers, we often wonder what a hiring manager looks for in an interview, what a recruiter wants in a resume, or what our candidate can do to earn a promotion.

The CTL Conference April 18–20 in Baltimore, Maryland, will be an opportunity for career professionals to learn from recruiters, hiring managers, and talent development professionals – the people who have a direct impact on our candidate's job search and career advancement goals!

What is different about the CTL Conference?

The Career Thought Leaders board hand-picks presenters for the CTL Conferences. We search high and low to find experts we know will bring unprecedented value for your investment. We talk about trends, and we also ensure speakers provide practical tools you can use to help your candidates as soon as you return home – rejuvenated, up-to-date, and ready to be even more effective!

Who are the key experts for the 2017 Conference?

On Wednesday, April 19, recruiters Martin Burns and Shally Steckerl will speak about trends in recruiting, social media sourcing, and how candidates can use social media to connect with recruiters during their search. You will also have an opportunity to hear from a panel of hiring professionals and connect with your career colleagues on practitioner trends.

Martin Burns is Strategic Consulting Leader for HireClix, a consumer advertising agency with a focus on recruitment. A long-time practitioner and corporate recruiting leader, he combines significant expertise in strategy, technology, and marketing. His career has included leading, as well as consulting with, recruitment for some of the world's most significant brands. Before making the move to HireClix, he led talent acquisition technology transformation for PwC (PricewaterhouseCoopers). Prior to PwC, he led global recruitment for Mobiquity, a mobile services firm with offices on 4 continents.

Shally Steckerl is a pioneer in talent sourcing. He builds enterprise recruiting engines for Fortune 500 brands to help them find unfindable talent. Shally is sought out by these companies to teach them how to source talent in innovative ways. His background includes serving as a talent sourcing advisor and trainer for Johnson Controls, Akamai Technologies, Netflix, GE, Starwood Hotels, and many more. He was also an internal corporate recruiter for Coca-Cola Enterprises, Inc., Motorola, and others before becoming a consultant.

On Thursday, April 20, we'll hear from career thought leaders and recruiters on topics including personal branding, job search, resume writing, leadership development, and career advancement with short trend presentations and colleague discussions. Speakers include Susan Chritton, Kimberly Schneiderman, Deb Dib, Marie Zimenoff, Leonard Baker, and more!

Leonard Baker is a contract recruiter who has worked with tech giants (Sony, Lockheed, Cisco, Dolby) and Silicon Valley startups (GoPro, Pinger). He uses his "engineering gene" to connect with his recruits and his entrepreneurial business sense to become a trusted advisor for hiring teams. He has seen the HR technology evolution and its inclusion in the hiring process for a diverse set of companies. As a recruiter, he's connected with thousands of job seekers, getting a first-hand seat to what works and what doesn't.

Learn more and register for the CTL Conference.

What about the dinner and dancing?

We are bringing back the much-anticipated Harbor Spirit Dinner Cruise! Highlights of the evening include a delicious dinner buffet and non-alcoholic beverages along with a complimentary glass of wine or beer included with your ticket purchase, plus availability of cocktails and other beverages via a full cash bar. You can purchase a cruise ticket when you register for the conference or separately.

Learn more about the conference evening activities.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates be sure to check the Associates area of the website for details on the following opportunities:

  • Publishing books, blogs, and more for an international professional association
  • Sharing your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

Log in and view the Associates page for the details!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Want to get in on the opportunities? Join as a CTL Associate today!

RESOURCES, DATA & IMPORTANT LINKS

Job Search: These Are the 9 Worst People to Ask for a Job Reference (CheatSheet)
Did you know that 80% of employers say they contact references before hiring? Or that 69% have changed their mind about a candidate after talking to a reference? This article is worth the read!

Career Change: New Year, New Career: 5 Tips for Changing Occupations (BLS)
Read this article for a few career change tips from CTL CEO Marie Zimenoff and Career Thought Leader Associate Elizabeth Craig, combined with data around growing occupations, wages, and transfer rates.

Job Trends: Americans are Searching for Tech Jobs at an Insanely Explosive Rate (The American Genius)
Trending jobs around the world are a good place to start in taking the pulse of a nation's economy. Read this article for a quick snapshot of job growth worldwide.

Workforce Trends: U.S. Too Focused on Four-Year Degrees, LinkedIn CEO Says (GoodCall)
Is the U.S. degree-obsessed? This article talks through the rise of four-year degrees, why blue collar work has been seen as undesirable, and how we can change the conversation.

International Workplace: Canadian Organizations Increasingly Concerned About Adapting to Rapid Change (Yahoo! Finance)
According to the Conference Board of Canada's fourth Human Resource Trends and Metrics, Canadian HR leaders are increasingly concerned about their organization's capacity to respond to the pace of change. Read this article for more about these changes.

Interviewing: Feeling Shy? This is How Introverts Win at Job Interviews (Silicon Republic)
This is a great reframe of the anxiety most feel when interviewing – especially introverts! An insightful, strengths-based approach.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2017 Calendar of Events for all CTL and RWA events this year.

February 10, 2017, Noon ET
Dean DeGroot: Bully-Proofing the Workplace for Client Career Success

Numerous studies report that over 25% of employees are bullied at some point in their work life, and nearly 50% will witness bullying. This webinar will define bullying, provide guidance for employees who deal with daily fear from workplace bullying and share approaches with counselors who work with them. Specific interventions to use in the job search and on-the-job will be discussed. Learn more and register.

February 28, 2017
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 2 certifications in this course – 360Reach Certified Analyst and Certified Personal Brand Strategist – and be enrolled in the next Social Branding Certified Analyst class. Learn more and register.

March 10, 2017, Noon ET
Career Transition Coach Training

Do you wish you had processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Learn more and register.

March 23, 2017, Noon ET
Master-E-Session: Coaching 101: Skills, Assessments & More for Smoother Transitions

If you are new in creating your coaching practice or wanting to be more effective in creating client transformation, this session is for you! We'll be exploring best practices in the coaching process – including coaching agreements, assessments, and coaching skills – for increased confidence, improved outcomes with candidates, and new business opportunities for private practitioners. Learn more and register.

March 24, 2017, Noon ET
Transitioning Clients: Helping Them Transform Interests Into Jobs

This workshop will give you tools to help clients thoroughly explore different career options that emerge after they take a self-assessment and/or identify the factors that matter to them in an ideal job. For Career Coaches and Career Counselors who want to learn new ways to guide students, young adults or mid-career professionals to build lives they love supported by work they enjoy. Participant materials include a practitioner's guide and reproducible worksheets. Day-long session will be held in Boston. Learn more and register.

April 18–20, 2017
Career Thought Leader Conference & Symposium

Registration is open for the 2017 Career Thought Leader Conference in Baltimore, MD, April 18–20. Tuesday, April 18, will be a day full of in-depth professional development institutes to build your skills in coaching, resume and profile writing, and business development. Wednesday and Thursday, April 19 and 20, will feature recruiting specialist, hiring managers, and HR technology gurus sharing insights to inform our practices and help us better guide clients toward job search success.

Mark the dates on your calendar and watch for more information. CTL Associates, log in to get your discounts.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)

2017 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793

CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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