Issue 109 | August 19, 2016


CAREER TRENDS HAPPY HOUR
"Each of us has a unique part to play in the healing of the world."
- Marianne Williamson, American Spiritual Teacher

CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Master-E-Session: Building Your Social Brand (It's More Than LinkedIn)
  • CTL CEO Upcoming Webinars
  • Welcome CTL Associate

RESOURCES, DATA & IMPORTANT LINKS

  • Career Success: 6 Ways Katie Ledecky Thinks Differently: The Psychology of Success
  • Business: How to Do SWOT Analysis for E-Commerce
  • Work/Life Integration: Are You Over-Goaled and Under-Fulfilled?
  • Recruiting Trends: Monster Returns to Its Cave
  • Global Workforce Trends: Flexible, Versatile Workers Will Be Key for Future Job Types
  • Social Media News: Google is Discontinuing Google+ Hangouts On Air

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Earns Distinguished Alumni Award

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

  • Using the Resume Development Process as a Career Counseling/Coaching Tool
  • CTL Associate Quarterly Call with CTL Board
  • Resume & Profile E-Summit: Writing for Career Change Success
  • Be Influential and Indispensable: Building Your Brand on LinkedIn
  • Academy Certified Resume Writer (ACRW) Training & Certification
  • Advanced Job Search Coaching Program

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

Get the Recording! Master-E-Session: Building Your Social Brand (It's More Than LinkedIn)

Do you wish you could get more traction with your social media efforts? Do you feel overwhelmed and spread thin trying to be active on LinkedIn, Twitter, Branded.me, Facebook, or beBee – or worse yet, behind on knowing what mediums to recommend for your clients?

Social media can be a powerful branding tool – to build your business or advance your career. The challenge? Understanding how to best use the tools! In this Master-E-Session, social media guru Marietta Gentles Crawford joins CTL CEO Marie Zimenoff to help you take control of your social media strategy.

We show you how to:

  • Stand out with an accessible, consistent, and powerful message.
  • Save time (which is money!) by prioritizing social media options and organizing social media activity.
  • Continually improve your strategies (and teach your clients to do the same) by measuring social media engagement and results.
  • Stay on top of social media trends so you always know how to answer client questions and when to jump into the latest craze.

If you're ready to break out of your social media rut, overcome your fears and overwhelm, and help your clients do the same, this Master-E-Session is for you!

As always with our training, you'll walk away with tools, resources, questionnaires, checklists, and calendars to implement what you've learned for yourself and for your clients.

DETAILS & REGISTRATION

CTL Associates receive great benefits, including discounts on all Master-E-Sessions. Log in to access your discount.

CTL CEO Marie Zimenoff Presenting Webinars for Colleagues & Job Seekers

We welcome you to join CTL CEO Marie Zimenoff as she presents webinars in the upcoming months.

First, on August 25, 2016, at Noon Eastern, Marie will present "Using the Resume Development Process as a Career Counseling/Coaching Tool." This event is hosted by CEUonestop and you can learn more here.

Then, on September 19, 2016, at 2 pm Eastern, Marie will present "Be Influential and Indispensable: Building Your Brand on LinkedIn." This event is hosted by ATD and you can learn more here.

WELCOME NEW CTL ASSOCIATES

Welcome to our newest CTL Associate:

Maribeth Kraus, MB Kraus Solutions, LLC, New York

CTL Associates: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all of our CTL Associates several times each month, so be sure to check them out! Get in on these opportunities by becoming a CTL Associate today!

RESOURCES, DATA & IMPORTANT LINKS

Career Success: 6 Ways Katie Ledecky Thinks Differently: The Psychology of Success (Inc.)
As a former swimmer and coach, I just can't resist sharing this one! I hope you've all enjoyed the Olympic spirit and the leadership, teamwork, and performance lessons that come with it.

Business: How to Do SWOT Analysis for E-Commerce (Ecwid)
If you have been considering adding products to your careers business, this is a great article! Even for those not in business, it offers a thorough explanation of how to complete SWOT analysis, applicable to programs, business, or even job search marketing plans.

Work/Life Integration: Are You Over-Goaled and Under-Fulfilled? (ColoradoBiz)
The title says it all! If you or your client are feeling devalued, degraded, or denied of celebrating current success, they may be over-goaled.

Recruiting Trends: Monster Returns to Its Cave (HR Examiner)
This article offers an interesting take on the future of HR technology in recruiting as the competition in the space shifts toward the "internal processes."

Global Workforce Trends: Flexible, Versatile Workers Will Be Key for Future Job Types (The Globe and Mail)
The World Economic Forum released the Future of Jobs report examining worldwide trends in employment, skill sets, and recruitment. It argues we are standing at the edge of a fourth Industrial Revolution. Worth the read!

Social Media News: Google is Discontinuing Google+ Hangouts On Air (Venture Beat)
Many of our career colleagues use Google+ Hangouts, so this is an important change! Read more about the future of Hangouts and keep your eye on Google+ with many changes in the last year that might impact your social media strategy

CONGRATULATIONS TO OUR COLLEAGUES

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

COLLEAGUE EARNS DISTINGUISHED ALUMNI AWARD

Kudos to Elizabeth Craig, recipient of the 2016 Distinguished Alumni Award from the University of Minnesota – College of Education and Human Development! By demonstrating what can be achieved through learning, leadership and passion, she was selected from more than 70,000 alumni to be one of the twenty-five recognized with this prestigious award. Elizabeth was chosen for her outstanding success as a master career development specialist, award-winning author, speaker, and consultant.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2016 Calendar of Events for all CTL and RWA events this year.

August 25, 2016, Noon Eastern
Using the Resume Development Process as a Career Counseling/Coaching Tool

The resume development process opens the door for many conversations crucial to a candidate's job search success. From determining and articulating their unique value, to addressing a gap – discussions that drive resume content also permeate the search process and can undermine success. This webinar will help you apply your counseling/coaching skills to make the resume development process transform a candidate's job search approach, uncover and address underlying causes of failure, and build confidence to improve their results. Learn more here.

September 12, 2016, Noon Eastern
CTL Associate Call: Career Change, Management & Advancement

In this CTL Associate Call, our CTL Board will be sharing new trends and best practices for helping clients manage career change and development. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. Grab your schoolbooks and get ready to dial in!

CTL Associates: Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

September 16, 2016, Noon Eastern
Resume & Profile E-Summit: Writing for Career Change Success

When professionals look to make a career change, they face a unique challenge in helping their future employers connect the dots. As writers, we can help them translate their experience and go beyond the fluff of "transferrable skills" to communicate their value for future positions. This E-Summit will provide tools you can use to improve outcomes for a broad spectrum of professionals making a career change from gathering great information and writing strong accomplishments, to using formats and LinkedIn profile strategies that highlight relevant experience, skills, and value without raising red flags. Learn more here.

September 19, 2016, 2pm ET
Be Influential and Indispensable: Building Your Brand on LinkedIn

You work every day to advance your career – to stand out in your job, separate your business from the competition, or outshine other candidates for a new position. Do you understand how to build your brand and use LinkedIn to position yourself for these opportunities? In this webcast, personal branding expert Marie Zimenoff will provide tools for you to unearth your ability to achieve your career goals, communicate the story of your value to those who need to know it, and use LinkedIn as a tool to build your brand in just a few minutes every day. Join us to learn how to identify your value, communicate your brand, and use LinkedIn to be influential, indispensable, and happy at work! Learn more here.

September 30, 2016, Noon ET
Academy Certified Resume Writer (ACRW) Training & Certification

Master the art of resume writing through hands-on training! RWA is the first comprehensive, strategically focused training program, guaranteed to teach you how to write powerful and effective resumes. For beginning writers who want to learn the art of resume writing and experienced writers who want to strengthen the breadth and depth of their expertise. Both a live webclass and self-paced option available. Learn more here.

October 4, 2016, 1pm ET
Advanced Job Search Coaching Program

Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Read more here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)

2016 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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