Master-E-Session: Building Your Social Brand (It's More Than LinkedIn)
Do you wish you could get more traction with your social media efforts? Do you feel overwhelmed and spread thin trying to be active on LinkedIn, Twitter, Branded.me, Facebook, or beBee – or worse yet, behind on knowing what mediums to recommend for your clients?
Social media can be a powerful branding tool – to build your business or advance your career. The challenge? Understanding how to best use the tools! In this Master-E-Session, social media guru Marietta Gentles Crawford joins CTL CEO Marie Zimenoff to help you take control of your social media strategy.
We'll show you how to:
Stand out with an accessible, consistent, and powerful message.
Save time (which is money!) by prioritizing social media options and organizing social media activity.
Continually improve your strategies (and teach your clients to do the same) by measuring social media engagement and results.
Stay on top of social media trends so you always know how to answer client questions and when to jump into the latest craze.
If you're ready to break out of your social media rut, overcome your fears and overwhelm, and help your clients do the same, this Master-E-Session is for you!
As always with our training, you'll walk away with tools, resources, questionnaires, checklists, and calendars to implement what you've learned for yourself and for your clients.
Don't miss it! Master-E-Sessions are easy to attend - live or recorded:
LIVE WEBCAST: Thursday, August 18, 2016, 12 noon to 1:30 pm US Eastern time
RECORDING: Webinar (audio and video) recording - view any time you want and as often as you want
REGISTRATION: $45 – CTL Associates; $55 – General Registration (includes webcast, all samples and handouts, and recording)
CTL Associates receive great benefits, including discounts on all Master-E-Sessions. Log in to access your discount. Want to get in on the opportunities?Become a CTL Associate today!
CTL CEO Marie Zimenoff Presenting Webinars for Colleagues & Job Seekers
We welcome you to join CTL CEO Marie Zimenoff as she presents webinars in the upcoming months.
First, on August 25, 2016, at Noon Eastern, Marie will present "Using the Resume Development Process as a Career Counseling/Coaching Tool." This event is hosted by CEUonestop and you can learn more here.
Then, on September 19, 2016, at 2 pm Eastern, Marie will present "Be Influential and Indispensable: Building Your Brand on LinkedIn." This event is hosted by ATD and you can learn more here.
Career Advancement Infographic:Why Your First Impression is So Powerful (Undercover Recruiter) First impressions are based on our tone of voice, what we wear, how we walk through the door, and the words we say. This infographic shares how important each of these elements are and more.
Career Success:Lessons from Rio: Being Your Best Under Stress (ColoradoBiz) We couldn't resist sharing something that relates to the Olympics! This is worth the read for you and your clients to improve your performance under stress.
Job Feature:Lifeguards at the Olympic Pool? "Yes, It's Necessary" (New York Times) From a career counseling/coaching perspective, this is a fascinating thought – that these lifeguards have truly reached the pinnacle of their current careers. Reading about the passion they have for their jobs is truly uplifting.
Congratulations to Kathleen Dohoney for earning her Certified Career Transition Coach (CCTC) credential! You have dedicated yourself to learning and expanding your services with practical tools to improve outcomes for your clients. Keep up the hard work!
Congratulations to Brenda Robson on earning her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have dedicated yourself to mastering resume strategy, writing, and design, and developed your writing to be a leading writer in the field. Kudos to you, Brenda!
Kudos to Catharine Craig who has also earned her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have demonstrated your expertise and dedication to developing your writing to improve outcomes for your clients. Keep up the great work!
Having a strong social media presence is about more than just a great LinkedIn profile. As career professionals, we help our clients overcome their fears about using social media and understand how the tools provide value throughout their career. Do we, as career professionals, walk the walk? Do we understand how to use social media in a holistic manner or do we stick with the platform we're comfortable with? Social media expert Marietta Gaines Crawford will join CTL Director Marie Zimenoff in sharing strategies and tools you can use to break out of your social media rut, overcome your fears and overwhelm, and help your clients do the same! Learn more & register.
The resume development process opens the door for many conversations crucial to a candidate's job search success. From determining and articulating their unique value, to addressing a gap – discussions that drive resume content also permeate the search process and can undermine success. This webinar will help you apply your counseling/coaching skills to make the resume development process transform a candidate's job search approach, uncover and address underlying causes of failure, and build confidence to improve their results. Learn more here.
In this CTL Associate Call, our CTL Board will be sharing new trends and best practices for helping clients manage career change and development. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. Grab your schoolbooks and get ready to dial in!
CTL Associates: Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.
When professionals look to make a career change, they face a unique challenge in helping their future employers connect the dots. As writers, we can help them translate their experience and go beyond the fluff of "transferrable skills" to communicate their value for future positions. This E-Summit will provide tools you can use to improve outcomes for a broad spectrum of professionals making a career change from gathering great information and writing strong accomplishments, to using formats and LinkedIn profile strategies that highlight relevant experience, skills, and value without raising red flags.Learn more here.
You work every day to advance your career – to stand out in your job, separate your business from the competition, or outshine other candidates for a new position. Do you understand how to build your brand and use LinkedIn to position yourself for these opportunities? In this webcast, personal branding expert Marie Zimenoff will provide tools for you to unearth your ability to achieve your career goals, communicate the story of your value to those who need to know it, and use LinkedIn as a tool to build your brand in just a few minutes every day. Join us to learn how to identify your value, communicate your brand, and use LinkedIn to be influential, indispensable, and happy at work! Learn more here.