Master-E-Session: Building Your Social Brand (It's More Than LinkedIn)
Do you wish you could get more traction with your social media efforts? Do you feel overwhelmed and spread thin trying to be active on LinkedIn, Twitter, Branded.me, Facebook, or beBee – or worse yet, behind on knowing what mediums to recommend for your clients?
Social media can be a powerful branding tool – to build your business or advance your career. The challenge? Understanding how to best use the tools! In this Master-E-Session, social media guru Marietta Gentles Crawford joins CTL CEO Marie Zimenoff to help you take control of your social media strategy.
We'll show you how to:
Stand out with an accessible, consistent, and powerful message.
Save time (which is money!) by prioritizing social media options and organizing social media activity.
Continually improve your strategies (and teach your clients to do the same) by measuring social media engagement and results.
Stay on top of social media trends so you always know how to answer client questions and when to jump into the latest craze.
If you're ready to break out of your social media rut, overcome your fears and overwhelm, and help your clients do the same, this Master-E-Session is for you!
As always with our training, you'll walk away with tools, resources, questionnaires, checklists, and calendars to implement what you've learned for yourself and for your clients.
Don't miss it! Master-E-Sessions are easy to attend - live or recorded:
LIVE WEBCAST: Thursday, August 18, 2016, 12 noon to 1:30 pm US Eastern time
RECORDING: Webinar (audio and video) recording - view any time you want and as often as you want
REGISTRATION: $45 – CTL Associates; $55 – General Registration (includes webcast, all samples and handouts, and recording)
CTL Associates receive great benefits, including discounts on all Master-E-Sessions. Log in to access your discount. Want to get in on the opportunities?Become a CTL Associate today!
RESOURCES, DATA & IMPORTANT LINKS
Recruiting Trends: The 7 Biggest Social Recruiting Mistakes (Beamery) More than 92% of US recruiters are using social media regularly (plus 60% of the recruiters in the UK and growing). This article shares great insights into what are they doing to connect with candidates.
Leadership Trends:How to Manage Freelancers in the Gig Economy (ColoradoBiz) If you are working with freelancers or are one yourself, it can be confusing. Read this article for a more in-depth look at the term, successful management of freelancers, and insights for succeeding as a freelancer.
Economic Trends:How Small Businesses are Dealing with the Global Uncertainty (Fortune) Volatility has curtailed growth for many small businesses, and some have found a silver lining. This article provides a snapshot of the economy and insights on how business owner reactions are impacting employment growth.
Get insights from a reporter, magazine editor, TV producer, and PR professional on how resume writers and career coaches can get themselves featured on television, in newspapers, magazines, and online media as a free or low-cost way to attract your ideal clients. This webinar series will include two individual training calls and one bonus Q&A call for those who have registered for both training calls. You can choose to register for either or both training calls. Learn more and register.
Having a strong social media presence is about more than just a great LinkedIn profile. As career professionals, we help our clients overcome their fears about using social media and understand how the tools provide value throughout their career. Do we, as career professionals, walk the walk? Do we understand how to use social media in a holistic manner or do we stick with the platform we're comfortable with? Social media expert Marietta Gaines Crawford will join CTL Director Marie Zimenoff in sharing strategies and tools you can use to break out of your social media rut, overcome your fears and overwhelm, and help your clients do the same! Learn more & register.
In this CTL Associate Call, our CTL Board will be sharing new trends and best practices for helping clients manage career change and development. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. Grab your schoolbooks and get ready to dial in!
CTL Associates: Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.
When professionals look to make a career change, they face a unique challenge in helping their future employers connect the dots. As writers, we can help them translate their experience and go beyond the fluff of "transferrable skills" to communicate their value for future positions. This E-Summit will provide tools you can use to improve outcomes for a broad spectrum of professionals making a career change from gathering great information and writing strong accomplishments, to using formats and LinkedIn profile strategies that highlight relevant experience, skills, and value without raising red flags.Learn more here.