Turning Hiring Manager Secrets
Into Career Successes

Hyatt Regency Baltimore Inner Harbor
April 1820, 2017

Career Thought Leaders and Resume Writing Academy are excited to bring careers industry professionals in-depth professional development institutes prior to the conference in Baltimore, MD.


Tuesday, April 18  Professional Development Institutes

Hands-on opportunities to advance your writing, coaching, or business development practices. You do not have to stick with one track and can select any sessions you would like (as long as they are not at the same time). Register for up to 4 sessions to create a full day of learning, networking, and new perspectives!

  Coaching & Writing Business Development
8:00–10:00 am Writing Resumes & Social Media Profiles for New Graduates & Young Professionals – Jan Melnik & Catharine Craig Developing Your Business Brand Story – Vaneese Johnson
10:15–12:15  Coaching Millennials: Strategies, Tools & Resources for Career Management – Michelle Carroll Beyond Clients: How to Create Products & Programs to Grow Your Business – Marie Zimenoff & Vaneese Johnson
12:15–1:15 pm Lunch with Colleagues Lunch with Colleagues
1:15–3:15 pm Coaching for Un-Retirement: Bringing Purpose to Work – Dr. Rich Feller Secrets of a Scalable, Fast-Growth Career Practice: How to Leverage Technology to Grow Your Business – Laura Labovich
3:30–5:30 pm Writing for Managers & Executives: New Ideas, Fresh Resume Formats & Creative Online Career Marketing Strategies  – Jan Melnik & Marie Zimenoff
Time to Transform: Working On Your Business Instead of In It – Linda Van Valkenburgh

Register for Professional Development Institutes today! Regular closes April 14, 2017, and is separate from registration from the full conference. Learn more about the full conference sessions happening on April 19 and 20.

Coaching & Writing Sessions

8:00–10:00 am
Writing Resumes & Social Media Profiles for New Graduates & Young Professionals – Jan Melnik & Catharine Craig
The U.S. Department of Labor estimates new grads will have 10–14 jobs before age 38. Young professionals also face a global economy and fierce competition. When it comes to resume and social media development, this unique population demands an equally unique approach. Come learn what works with the most googled and least understood generation in history.

In this session, participants will:

  • Gain an understanding how to tailor the intake process for new grads and young professionals during the pre-writing stage to align career documents to client goals.
  • Learn how to strategically position new grads and young professionals with less than 10 years of professional experience by writing powerful resumes and LinkedIn profiles.
  • Discover a variety of formats, styles, and writing ideas through a case-study presentation approach.

Catharine Craig currently serves as the Director of Career and Academic Advising Services at Graceland University in Iowa. In addition to her 17 years of experience in higher education, she is also a senior staff writer at Refresh Your Step, a career advisory firm based in Atlanta, GA. She is a graduate of the Resume Writing Academy and has a rare combination of career center and private-sector writing experience. As a mother of three beautiful children she believes there is nothing more inspiring than human potential and no greater work than to empower it.

Jan Melnik founded Absolute Advantage in 1983 and has been writing resumes ever since. She speaks frequently at universities, conferences, and companies nationwide. Jan holds two undergraduate degrees in business and a master’s degree from Wesleyan University; she teaches business at Bay Path University. The author of seven career books, Jan recently released her first works of fiction on Amazon: “Telling Tales: On Merlin’s Island” and a collection of children’s stories: “Adventures in the Wooded Glen.”

Register Today


10:15–12:15
Coaching Millennials: Strategies, Tools & Resources for Career Management – Michelle Carroll
Join in as we debunk the myths of Americas most misunderstood and complained about generation.  We will discuss who they really are, what they need and how to pivot your coaching to inspire, embrace and tap into this clientele goldmine. Join our BoomerX and Millennial presenter team to leverage coaching strategies for job search, career and social media management with this dynamic market. Walk away with a renewed perspective, actionable tools, and resources to add to your toolbox.

CEO of Carroll Career Consultants, Michelle M Carroll, provides Career Coaching, Professional Development Training, and Facilitation. She is passionate about coaching her clients to Clarity, Confidence & Change by infusing brain-based strategies, along with her dynamic, engaging and inclusive style. She has extensive experience working with multi-generational clients from early career to senior executives, in Federal, Corporate and Academic arenas. Michelle holds an MA in Career Development and 9 career industry certifications.

CEO of Kelli Marie Consulting, Kelli Carroll, assists small businesses and individuals in creating and leveraging social media platforms and marketing strategies for business and career growth. She is intimately familiar with navigating the school to work landscape and is passionate about helping her fellow millennial colleagues do the same. Kelli holds a BS in Public Relations, a MS Ed in Sports Administration and is currently completing the Social Media Manager and Academy Certified Profile Writer courses.

Register Today


1:15–3:15 pm
Coaching for Un-Retirement: Bringing Purpose to Work – Dr. Rich Feller
How do we coach 50+ clients to gain clarity and confidence about their possibilities and bring purpose to work? Having served as Thought Leader for AARP’s Life Reimagined program, Rich knows the connection of purpose, the "good life," rethinking work, job crafting, and unretirement concepts should cause coaches to reflect on practice. This hands-on session delivers a group of highly effective and tested tips, tools, and techniques for coaches to use tomorrow. 

Participants will walk away with tools and resources to:

  • Illustrate and explain key transition concepts in minutes. 
  • Enable clients to better use their higher-level coaching skills by doing more hands-on homework.
  • Provide clients access to free online tools, videos, and support.
  • Implement Knowdell Motivated Cards, Retirement Cards, and more (cards included!).
Rich Feller Ph.D, (richfeller.com) has served as NCDA President, consultant to NASA, UN, NFL, AARP, and international and small companies. Lead trainer for the JCTC/JCDC Coach Certificate held by 8K coaches and Professor of Counseling and Career Development and University Distinguished Teaching Scholar at Colorado State University, he is co-author of 3 books, 6 film series, and the Who You Are Matters! (onelifetools.com) game; Chief Scientist to www.youscience.com; and thought leader for www.lifereimagined.org.


3:30–5:30 pm
Writing for Managers & Executives: New Ideas, Fresh Resume Formats & Creative Online Career Marketing Strategies – Jan Melnik & Marie Zimenoff
Join this workshop to refresh your strategies for gleaning excellent material, writing effective executive and manager resumes, and developing targeted content and online marketing approaches for C-suite, senior, and rising managers. Attendees will learn about innovative resume designs, creative techniques for addressing the career marketing requirements of executive clientele, and advanced methods for optimizing positioning and job search for leaders.

Participants will walk away with:

  • New sample resumes, networking resumes, LinkedIn profiles, and more.
  • Questions for unearthing distinguishing content to create stand-out documents.
  • A fresh perspective gained from learning and sharing with colleagues.

Jan Melnik founded Absolute Advantage in 1983 and has been writing resumes ever since. She speaks frequently at universities, conferences, and companies nationwide. Jan holds two undergraduate degrees in business and a master’s degree from Wesleyan University; she teaches business at Bay Path University. The author of seven career books, Jan recently released her first works of fiction on Amazon: “Telling Tales: On Merlin’s Island” and a collection of children’s stories: “Adventures in the Wooded Glen.”

CEO of Career Thought Leaders and the Resume Writing Academy, Marie Zimenoff provides training and development opportunities for professionals across the careers industry. She has delivered career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments. Marie holds a Master of Education in Counseling and Career Development from Colorado State University and numerous resume writing, coaching, and branding certifications.

Register Today


Business Development Sessions

8:00–10:00 am
Developing Your Business Brand Story – Vaneese Johnson
Career related coaching services are in demand now more than ever before! Both companies and individuals are seeking coaches to assist in the areas of talent management, leadership and professional development. As this industry rapidly expands so does the competition factor. You can no longer afford to wait on referrals or word of mouth to grow your business. Now is the time to have a serious business breakthrough and up level your business strategy, amplify your brand and impact the world!

Join this vibrant and interactive workshop to gain clarity and strategy on:

  • The anatomy of a solid business brand
  • Branding vs. marketing
  • Your business brand foundation
  • Your Bold, Big &  Bad™ business strategy
  • Top social media platforms for business branding 
Vaneese Johnson  the Boldness Coach™  is a Brand Strategist, Small Business Consultant, and Executive Coach. She works with high performing and high potential corporate and small business executives to help them amplify their brand, grow their careers and impact the world.


Register Today


10:15–12:15
Beyond Clients: How to Create Products & Programs to Grow Your Business – Marie Zimenoff & Vaneese Johnson
As service providers in the careers industry we can fall into the rut of trading our time for dollars, when every dollar we make requires us to be coaching or writing for that paying client. This hands-on session will provide you with resources and tools to get started on a path to change that forever!

In this session you will:

  • Dig in to the tough work of determining what type of product fits with your brand and target audience.
  • Gain tools for developing, producing, and promoting products that create recurring revenue for your business.
  • Learn from the "workbook" queen and get all the technical details to overcome your fear of turning your expertise into dollars.
Vaneese Johnson  the Boldness Coach™  is a Brand Strategist, Small Business Consultant, and Executive Coach. She works with high performing and high potential corporate and small business executives to help them amplify their brand, grow their careers and impact the world.

CEO of Career Thought Leaders and the Resume Writing Academy, Marie Zimenoff provides training and development opportunities for professionals across the careers industry. She has delivered career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments. Marie holds a Master of Education in Counseling and Career Development from Colorado State University and numerous resume writing, coaching, and branding certifications.

Register Today


1:15–3:15 pm
Secrets of a Scalable, Fast-Growth Career Practice: How to Leverage Technology to Grow Your Business – Laura Labovich
As your career services practice grows, administrative headaches grow right along with it. But there is good news! There are many tools, apps, and products available for small business owners that can have a profound impact on your sanity and your freedom! Embracing technology allows you to create space for new clients, increased revenue, and (surprisingly!) more free time. 

In this fast-paced workshop, overburdened small business owners will gain resources and have opportunity to explore using technology to tackle process and business problems, especially those that may be stifling growth.

Laura M. Labovich is a nationally recognized career thought leader, author of a best-selling job search book 100 Conversations for Career Success, and Chief Executive Officer of The Career Strategy Group, a career management and outplacement firm in the Washington D.C. area.

Register Today


3:30–5:30 pm
Time to Transform: Create a Solo Business Retreat Workshop – Linda Van Valkenburgh

Your business redefined … refreshed … remastered. Spend more time working on your business instead of in it by learning how to create a Solo Business Retreat Workshop! 

As entrepreneurs, we don’t always afford ourselves the luxury of time to work on essential business growth or improvement plans.  During this 2-hour workshop we will investigate an actionable framework for creating and planning a solo retreat to meet your business’s challenges and needs head on.

Areas covered will include:

  • Solo Day(s) – what does my business want of me? Exercises and Readings
  • Sales Strategies and Tactics, Exercises and Readings
  • Marketing Up a Notch, Exercises and Readings
  • Administration – Lightening the Load, Exercises and Readings
  • Client Programming, Exercises and Readings
  • Discussion of additional business/interest areas that appeal to your work

During this workshop, participants will:

  • Explore possible locations and dates for their retreat (home retreats are wonderful too!)
  • Learn to create the plan around your parameters
  • Pull together the materials and create time and space for introspection
  • Discuss to mix business and pleasure
  • Develop Action Item Lists (with deadlines!)
  • Spend 30 minutes discussing a topic of interest with a small group of colleagues

Each member will receive a workbook. Photographs, samples of materials, and resources from past retreats will be on display.

Linda Van Valkenburgh, owner and certified executive career coach of My Executive Career Coach, LLC - Stamford, CT, has business experience in a broad range of corporate environments. She is a “Trusted Advisor” for the CEO TRUST; a speaker for Career Development Institute (CDI) in Cardiff, Wales, UK, and Career Thought Leaders (CTL); a Career Expert on NBC Connecticut’s WVIT Channel 6; and has spoken at networking and professional groups across the region including: Executive Forum, Westport Group, New York University Media Industry & Design, MENG-CT, and local Comcast TV. 

Linda’s educational background includes a Bachelor’s degree in Education and Psychology from Marymount College and a Master’s degree from Fordham University with additional advanced degree credits from Purdue University. Recognized by the International Coaching Federation (ICF), Linda’s credentials include: Certified Career Management Coach (CCMC), Certified Job Search Strategist (CJSS), Certified Social Media Career Strategist (CSMCS) and Certified Executive & Leadership Development Coach (CELDC).

Register Today

Register for the Professional
Development Institutes
 

Regular Registration for the Institutes
Ends March 31, 2017

Learn more about the Full
CTL Conference April 19 and 20

Regular Registration for the
Full Conference Ends April 4, 2017



 

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