Cindy Kraft

Savvy career coaches have many tools in their arsenal, and no tool box is complete without a networking component. Since we work “with” people, gaining visibility and building relationships with potential clients/employers is key to being successful.

Four years ago I took networking to a new level by niching my business. That move allowed me to target my networking efforts to a clear audience, senior finance executives, ensuring my networking was more effective and efficient.

Today I am known as “the CFO-Coach” and, as such, I bring 15 years of experience to helping senior finance executives repackage, position, and land. That includes identifying a clear and compelling marketable value proposition (MVP), writing strategic marketing documents, and creating a balanced job search strategy that incorporates online and offline networking within their targeted market.

My professional designations and distinctions include:

  • Reach Certified Personal Brand Strategist (CPBS)
  • Reach Certified Online Identity Strategist (COIS)
  • Credentialed Career Master (CCM)
  • Certified Career Management Coach (CCMC)
  • Certified Professional Resume Writer (CPRW)
  • Job & Career Transition Coach (JCTC)

Highlights of publications and presentations:

  • Published in 30+ career industry books including Martin Yate’s “Knock ’em Dead” series, Louise Kursmark/Jan Melnik’s “Executive’s Pocket Guide to ROI Resumes and Job Search,” Susan Whitcomb’s “Cover Letter Magic,” David Perry’s “Guerrilla Marketing for Job Hunters, 2d Edition,” and numerous “Expert Resume” books from JIST Publications.
  • Keynote at the Prophix User Conference: “How to Get and Keep a Seat at the Executive Table”; speaker at the AFP Annual Conference in 2007 and several Career Management Alliance conferences.
  • Featured coach on Netshare’s Ask-a-Coach program.
  • Contribute to newsletters published by Financial Executives International, Financial Executives Networking Group, and Glasshammer. Former Career Coach columnist for AFP’s monthly newsletter.

Contact information: