MASTER CLASS IN RESUME WRITING: There is No One Way!
Wendy Enelow & Louise Kursmark
Resume Writing Academy ~ www.resumewritingacademy.com
Wendy and Louise have each been writing resumes for more than 30 years and still love it every day! Their collaborative endeavors include the Career Thought Leaders Conference, the Resume Writing Academy, and the “yours-mine-and-ours” bookstore of career publications. They both speak and train at colleges and universities, military installations, companies, and conferences and events nationwide. Their paramount professional goal is to provide the very best educational, networking, and professional opportunities for their career colleagues around the world.

Enjoy an entire morning with Wendy Enelow & Louise Kursmark as they share their best practices in writing resumes, letters, career bios, LinkedIn and social media profiles, and other career marketing communications. Focusing on strategy, client positioning, and execution, this program will demonstrate that there is no one way … no one way for writing job descriptions, no one way for writing career achievement statements, no one way for writing career summaries, no one best format, no one single strategy for LinkedIn profiles … no one anything in the creative world of resume writing!

Your Takeaways:

• Know-how to approach each unique writing project with a fresh perspective and keen eye for client positioning
• Portfolio of new resume, cover letter, bio, LinkedIn, and other writing samples
• New and alternative strategies and techniques for writing job descriptions, achievements, career summaries, and more based on individual client circumstances
• Demonstration of best-in-class formatting techniques

CAPTURING CLIENT INFORMATION TO WRITE POWERFUL & WELL-POSITIONED RESUMES
Jan Melnik ~ Absolute Advantage ~ www.janmelnik.com
Jan Melnik, M.A., is a remarkably talented professional with demonstrated expertise as a resume writer, career coach, mentor, and author. She has worked with more than 4000 clients in her private practice, from high school and college graduates to the highest level senior executives and everyone in between. Most relevant to this presentation, she knows how to capture precisely the “right” information and key differentiators from every client to craft best-in-class resumes and other career communications.

Just as there is no one way to write a resume, there is also no single way to capture client information. The only “one way” about this topic is that you must have “your” way of capturing information that is most critical in each client circumstance. As we all know, a resume is only as strong as the information it contains … the information you extract from your client. After nearly 30 years in the business, Jan Melnik knows how to interview clients in a variety of ways that work for her and her remarkably diverse clientele. The ideas, tools, resources, and strategies that Jan will share have guided her in writing some of the most powerful and persuasive resumes ever written … because she knows what to ask, how to ask it, and how to best use it in a resume.

Your Takeaways:

• A variety of techniques you can use to capture the “right” client information
• Understanding when interviews may be more valuable than questionnaires and vice versa
• A portfolio of must-ask questions you’ll use with just about every client
• A complementary portfolio of may-ask questions that will be vital in certain client circumstances

WRITING RESUMES FOR DIFFERENT CLIENT POPULATIONS
Elisabeth Sanders-Park ~ WorkNet Solutions ~ www.worknetsolutions.com
Best known as the author of “No One Is Unemployable,” Elisabeth travels throughout North America, training job seekers and career professionals to meet the challenges of today’s complex employment market. She has developed a robust knowledge of resumes, their differences, and their similarities across all industries and professions. Most important, she is a talented facilitator who lets every person have a voice.

In this audience-interactive program we will encourage everyone to share their knowledge and unique perspectives about working with a vast array of client populations – graduating students and young professionals, career changers, people returning to work, military transition personnel, technology professionals, ex-offenders, sales and marketing leaders, C-level executives and other top managers, and other clients you work with every day.Facilitated by Elisabeth Sanders-Park, this will be a remarkably valuable program, providing you with specific information, language, keywords, concepts, and more to support all of your future resume writing projects.

Your Takeaways:

• Unique characteristics, requirements, and writing strategies for a diverse range of client populations
• Essential keywords and keyword phrases for each client group
• Key questions to ask clients in each of these categories to uncover information that is critical to hiring professionals within those industries and professions
• Personality traits and communication styles for each client population

Colleague to Colleague: Interactive, Small-Group Discussions on Resume Topics
Facilitated by Career Thought Leaders and Industry Innovators

We know that one of the greatest values you get from attending a conference is the time you spend “talking shop” with your colleagues, so we’ve structured each day to encourage these conversations. Enjoy peer-to-peer discussions on resume topics from A to Z and solidify everything you’ve learned throughout the day.

LET’S MAKE MONEY Part #1: Marketing, Sales & Client Relationship Management
Andrew Neitlich ~ Center for Career Coaching ~ www.centerforcareercoaching.com
Andrew Neitlich is the preeiminent model for entrepreneurial success in the careers industry. As Founder/Director of a number of successful ventures including Center for Career Coaching, Center for Executive Coaching, and Solo Revolution, Andrew is committed to leading other career professionals down their own paths to success and prosperity. Andrew, in partnership with Jay Conrad Levinson, is the co-author of “Guerilla Marketing for Coaches: Six Steps to Building a Million-Dollar Coaching Practice,” “Guerilla Marketing for a Bulletproof Career,” and 12 other publications. A client wrote: “You will not find a better mentor for your practice with the pragmatic brilliance, integrity, and insight of Andrew Neitlich.”

Every entrepreneur must be able to capture (marketing), close (sales), and retain (CRM) clients. If you can’t do these things, it doesn’t matter if you’re the world’s very best resume writer or career coach because no one will know. Fortunately, we’re bringing to you “Guerrilla Marketing” expert Andrew Neitlich to help you strengthen your business-building skills.

In this session, you’ll learn new strategies and techniques to develop your online and offline market presence, expand your professional visibility, strengthen your professional referral network, attract your targeted clientele, sell your services for what they’re truly worth, and build client relationships that will generate business for years and years to come. Listen to Andrew’s success story and then leverage those same techniques to lead your business through a period of explosive growth and profitability.

Your Takeaways:

• Innovative marketing, sales, and business-building tools from a remarkably successful careers-industry entrepreneur
• Out-of-the-box business development strategies for the most savvy of entrepreneurs
• Portfolio of options to build new markets, capture new clients, establish new partnerships, and create new revenue channels
• Top-flight skills for effective and effortless client communications and negotiations

LET’S MAKE MONEY Part #2: Pricing, Packaging & Profitability
Ross Macpherson ~ Career Quest ~ www.yourcareerquest.com
n 1999, Ross founded his resume practice and has since turned it into one of the most successful career services companies in North America because he knows how to price and package for profitability (and he’s a great writer and coach!). Ross is also a professional mentor and a sought-after speaker across North America.

Ross Macpherson, our resident expert in pricing, packaging, and profitability, is back with us again this year to share new insights, recommendations, and practical solutions to help you accelerate your revenue and improve your financial position.

This presentation will provide you with a wealth of new resources for pricing all types of career services, managing (and reducing) your business costs, identifying and capturing new revenue streams, and understanding how to optimize your profitability – today, tomorrow, and for years to come.

Your Takeaways:

• Insider tips for how some of our industry’s leading earners make their money
• Portfolio of pricing and packaging options to match your client populations
• More complete understanding of financial management techniques that every entrepreneur must know
• Tools to better manage your finances, control costs, and maximize profits

SOCIAL MEDIA: Entrepreneurial Strategies to Optimize Social Media for Marketing, Business Development, Networking & Online Reputation Management
Jim Eglin ~ VP Online Engagement, 48HourPrint ~ www.linkedin.com/in/jameseglin
Jim Eglin is an expert in creating marketing programs that are web-based and viral, using social networking to rapidly build credibility, expand visibility, and capture new clients. He’s done it very successfully for many new ventures, integrating unique combinations of social media programs (e.g., client video testimonials, expert blogs, relevant Twitter streams, FB fan pages, LinkedIn groups, Google profiles) to meet each company’s unique goals. Most notably, these programs have produced more highly qualified leads and a shorter sales cycle. Jim is one of a very select group of President’s Club members of the prestigious Sanders Sales Institute.

Social media can be a springboard for entrepreneurial success. That’s true whether you’re an early adopter (quickly grasping each new social media trend that emerges) or a late bloomer (struggling to keep pace with almost-daily changes in the social media landscape). How do we know where to go, what to do, and how to use social media to our best advantage?

Enter Jim Eglin, who has grown 3 successful businesses on a shoestring budget and truly understands the power of social media to build visibility, create relationships, market your business, establish a strong online reputation, and position yourself as a leader within your social media communities. Jim will teach you how to leverage all of that power to your advantage … for you, your business, and your clients. Hold on for a fast ride!

Your Takeaways:

• Toolkit of social media resources specifically for the entrepreneur
• Deeper and richer understanding of the expanse of social media and what channels are “right” for you and your business
• Emerging trends in social media that will definitely impact how, where, and why you do business
• Renewed appreciation for the power of social media to build your visibility … in an instant

BUSINESS MANAGEMENT: Be More Organized, Efficient, Productive & Profitable
Christine Edick ~ A Virtual Connection ~ www.avirtualconnection.com
There is no virtual assistant more qualified to speak to our audience than Christine Edick, who, for more than 15 years, was a successful career coach and resume writer. Now that she’s transitioned into the VA world, she brings all of her career industry knowledge with her, making her insights more valuable and her systems and processes right on target for all of the rest of us. She understands – on a very deep level – what we need and precisely how to do it. The perfect connection!

Whether you’re a new, aspiring, or well-established entrepreneur, one of the most challenging parts of owning and operating a small business is getting the right systems, business processes, and organizational tools in place. These items are essential if you want to excel as an entrepreneur because they all have a constant impact on your operating efficiency, productivity, and bottom-line profitability.

Your Takeaways:

• Demonstration of specific business systems, plans, and processes that will instantly enhance your performance, efficiency, and productivity
• Step-by-step actions to follow to improve your organizational skills
• Action items to instantly maximize your time and resources
• Best ways to work with a virtual assistant to expand your revenue streams, save money, be more productive, and find more free time for yourself

Colleague to Colleague: Interactive, Small-Group Discussions on Entrepreneurial and Business-Building Topics
Facilitated by Career Thought Leaders and Industry Innovators

We know that one of the greatest values you get from attending a conference is the time you spend “talking shop” with your colleagues, so we’ve structured each day to encourage these conversations. Enjoy peer-to-peer discussions on entrepreneurial and business-building topics from A to Z and solidify everything you’ve learned throughout the day.

CAREER COACHING IN ACTION
Susan Whitcomb ~ TheAcademies ~ www.theacademies.com
To most of us in the careers industry, Susan Whitcomb is the beacon that has led us on the journey as career coaching has transitioned from a new idea into a well-established, well-respected profession. As the Founder/CEO of The Academies, Inc., home of Career Coach Academy and Job Search Academy, she has trained hundreds of coaches over the past 10 years. She is the author of several top-selling career publications, is a guest lecturer at Georgetown University, speaks at conferences and events nationwide, and is widely quoted by major media. Susan’s coaching combines heart and soul with tangible tools of the trade, as you’ll experience first-hand.

Susan Whitcomb has been a driving force in the career coaching industry since its earliest days more than a decade ago. Now is your opportunity to learn from the very best and watch her coach live! The lessons you’ll learn in this presentation will last you a coaching lifetime!

Susan will demonstrate career coaching techniques in action … techniques that you can easily adapt for use with your clients. She will also share new coaching trends currently coming into vogue and her own insights for where the coaching industry is moving to keep pace with the ever-changing global employment landscape.

Your Takeaways:

• Demonstration of the newest and the best coaching trends and techniques
• Strategies to move your clients from stuck to unstoppable by integrating multiple coaching methodologies
• Portfolio of new coaching tools and resources at your fingertips
• Exercises to ensure that you embed critical coaching competencies that will skyrocket your clients’ success

EXECUTIVE COACHING & ORGANIZATIONAL COACHING: What Does It Take?
Valerie Sokolosky ~ Valerie & Company ~ www.valerieandcompany.com
For 20+ years, Valerie Sokolosky has designed and delivered amazing executive coaching and leadership development programs for Fortune 500 companies – AT&T, Deloitte, Dow, Intel, KPMG, Microsoft, Pfizer, and others. She is the author of 8 books on leadership, business etiquette, women and excellence, and branding and has one of the richest and most vibrant blogs in the industry.

Have you ever considered adding executive coaching, organizational coaching, and/or workforce coaching to your portfolio of services? If you’ve already developed outstanding career coaching skills, perhaps it’s time to expand your talent, diversify your offerings, capture new clients, and make more money. It’s a win-win all the way around.

Valerie Sokolosky is a star in the world of executive coaching and all that entails – executive and organizational coaching techniques and methodologies, corporate sales, contract negotiations, pricing, individual and group services delivery, and so much more. Learn what it takes to succeed as an executive coach, build your reputation, and win in an increasingly competitive marketplace.

Your Takeaways:

• Clear understanding of the distinction between career coaching and executive coaching
• Knowledge you need to determine if executive coaching is the right track for your coaching practice
• Understanding of the vastly different executive coaching clients, challenges, circumstances, and situations
• Action plans for building and delivering executive coaching, workplace coaching, and organizational coaching programs

JOB SEARCH COACHING & SALARY NEGOTIATIONS: Teach Your Clients To Be Winners
Karen Chopra ~ Chopra Careers ~ www.chopracareers.com
Karen Chopra’s expertise in job search comes first from her own practical experience as a trade negotiator for the U.S. Government, where she held a number of positions at the Department of Commerce and Office of the U.S. Trade Representative, prior to launching her private career coaching and counseling practice in 1999. Since then, she has guided hundreds of individuals through successful search and salary negotiations, blogged on career issues for the Washington Post, consulted with executive clients at Lee Hecht Harrison, appeared regularly on a local radio show on careers, and, in her spare time, earned 2 Master’s degrees and a host of professional credentials.

Keeping up with the latest and greatest in job search techniques can be overwhelming and, as we all know, there is no single path to employment success. Because every job seeker’s journey is different, no two job search plans are the same. This is where it can get confusing for all of us who work in the careers and employment space.

To bring you up to date on all that’s happening – both online and off – is Karen Chopra, an expert in the complex job search landscape, from identifying the “right” opportunities to negotiating the very best compensation package possible. In this session, Karen will explore a diverse range of job search strategies and actions, why they work, for whom they work, and how you can integrate them into your practice to meet all of your clients’ needs and expectations.

Your Takeaways:

• Most critical coaching strategies, techniques, and methodologies to move your clients’ job searches forward in a positive, productive, and profitable manner
• Approaches to managing the ever-expanding array of online job search options and tools
• New and improved strategies and terminology for negotiating favorable salary and compensation packages
• Communication tools to accelerate the job search, interviewing, negotiating, and hiring process