Presented by Wendy Enelow

Within the heart and soul of every successful resume writer is someone who loves words … how they look, how they feel, and how powerful they can be in building each client’s brand and unique resume. As we know, resume writing is all about creating just the right perception of every client. To set the tone for our intense day-long program, Wendy will share what she knows to be true about the art, the craft, and the science of resume writing and the power of words to convey value, meaning, and emotion.

Your Takeaways:

• Learn the 3 critical strategies that are at the heart of every resume you write.
• Master customer relationship techniques that are the soul of every successful resume practice.
• Raise your level of confidence in your capabilities and talents and inspire yourself to become the very best you can be.

Presented by Louise Kursmark and Wendy Enelow

You’ve heard all the big strategies … now let’s see them in action as we share proven tips, tricks, and techniques for writing best-in-class resumes that get your clients noticed. Through in-depth discussions and before-and-after examples, we’ll demonstrate writing, formatting, and structure strategies that will remarkably improve the quality and impact of every resume you write.

Your Takeaways:

• Learn new ways to write shorter, tighter, and more compelling summaries, job descriptions, and achievement statements.
• Identify new and innovative strategies for consolidating and integrating information that will increase each resume’s meaning, impact, and call to action.
• Gain insights into what information to include in a particular resume, what to exclude, and how to decide what’s to the advantage of each client in each circumstance.
• Take home a portfolio of tools and resume samples to guide you in immediately putting your new knowledge into daily practice.

Presented by Louise Kursmark

Whether you gather information from clients on the phone, in person, or via worksheets, the onus is on you—the resume writer—to ask the right questions, stimulate the right discussions, and gather the right information to create high-impact and meaningful resumes. In this session, you’ll learn new approaches, new questions, and a new mindset for getting to the heart of each client’s career successes. Before-and-after examples will illustrate how a resume can go from good to great when the most meaningful information is uncovered and prominently showcased.

Your Takeaways:

• Know the 3 critical questions you must ask every client about every job.
• Identify numerous “workarounds” that enable you to keep digging for essential information until you uncover the golden nuggets.
• Learn how to lead clients from the mundane to the meaningful.
• Translate the information you uncover into high-impact language and remarkably better resumes.

Presented by Jan Melnik and Louise Kursmark

To stay on the cutting edge of our industry, resume writers need to understand how to create consistent, cohesive, on-brand messages for a variety of career communications, both online and off, to help their clients uncover new opportunities, accelerate their job searches, and advance their careers. In this session, we’ll share ideas and examples for creating powerful beyond-the-resume documents that will distinguish your clients from the competition. In addition, we’ll explore best strategies for selling these high-value additions to complement the basic resume package.

Your Takeaways:

• Learn when and why to recommend beyond-the-resume documents and how to sell them.
• Identify the dominant themes and brand statements that will extend throughout the entire portfolio of each client’s career marketing documents.
• Understand 3 critical components of the LinkedIn profile and other key elements for writing profiles for all online social media.
• Take home a portfolio of beyond-the-resume samples that will inspire your own creations.

Presented by Deb Dib

One of our industry’s most valued leaders and a widely recognized trend watcher, Deb Dib keeps a sharp eye out for what’s around the corner and how it will affect our industry, our practices, and our clients. In this powerful presentation, Deb will showcase THE trends, forecasts, and future innovations that every successful resume writer must know.

Your Takeaways:

• Take home your roadmap for your long-term success as a professional resume writer.

Facilitated by Career Thought Leaders and Industry Innovators

We know that one of the greatest values you get from attending a conference is the time you spend “talking shop” with your colleagues, and we want to encourage those conversations. As such, we’ll end our day with two hours of “structured” peer-to-peer discussions on resume topics from A to Z, enabling you to soak up new information, share your successes, and solidify everything you’ve learned throughout the day.

Want to be recognized as a Thought Leader and Innovator in your own area of expertise? If you would like to facilitate one of our end-of-day discussion groups, simply indicate your interest when you register for the conference. We are looking for diverse subject areas and fresh voices as we seek to showcase thought leadership across the entire resume industry. Note that these are not formal presentations and no speaker preparation is required. Individuals chosen to facilitate these discussions will be notified no later than March 5, 2010.

Presented by Wendy Enelow and Louise Kursmark

It’s not enough to be a master of your craft. No matter how remarkable the quality of your products and services, if no one knows about them you’ll never succeed as an entrepreneur. In this session, we will teach you the expert practices you need to know to attract prospects, capture and close your ideal clients, and build a profitable and fulfilling careers business.

Your Takeaways:

• Master the nuances of closing sales in person, by phone, and via email.
• Identify marketing and advertising channels targeting your specific client base.
• Learn the vital importance of customer relationship management (CRM) and its never-ending impact on your long-term success.
• Develop an easy-to-implement, time-efficient, and sustainable marketing plan.

Presented by Cindy Kraft

At the very core of your business marketing efforts are two remarkably important concepts: niching and networking. In fact, they’re much more than just concepts. They are entire disciplines that you must master to survive and thrive in an intensely competitive landscape, both online and off. Cindy will share success stories and strategies that will help you define your market niche and build your own powerful business network.

Your Takeaways:

• Understand the complexities, the challenges, the opportunities, and the advantages of building a market niche.
• Seamlessly transition from a general careers practice to a niched careers practice.
• Position yourself as the expert … the solution … within your targeted market niche.
• Learn specific actions, tips, and techniques to expand your networks into new markets and capture new clients.

Presented by Wendy Enelow

One of the greatest challenges for any entrepreneur is understanding your money. Where does it come from, where does it go, and what can you do to keep more of it? In this session, we’ll focus on the nuts and bolts of managing your money so that you can build a profitable careers business and earn a great living.

Your Takeaways:

• Follow an industry-specific template to create an annual budget to ensure that you can always pay your bills.
• Implement a new pricing strategy and formula to make certain that every project is profitable.
• Know where every dollar comes from so you can optimize and expand your revenue streams.
• Clearly understand where every dollar is spent so you’re not wasting any of your money.

Presented by Chandlee Bryan and Cindy Kraft

Whether new to the world of online social media or a pro, you’ll find tremendous value in this in-depth discussion of why and how you can use social media to build your business brand, capture new clients, attract alliance and media opportunities, and position yourself as an expert in your field.

Your Takeaways:

• Understand the complexion, landscape, and audience of the major social networking sites: LinkedIn, Twitter, Facebook, Ziggs, ZoomInfo, Google, MySpace, and more.
• Gain an appreciation of the etiquette unique to each of these sites.
• Master techniques to use social networking sites and blogs as business-building tools.
• Learn how to favorably position yourself and your brand across multiple online platforms.

Presented by Louise Kursmark and Wendy Enelow

Every entrepreneur has endless dreams and aspirations. However, none of them will come true if you don’t write them down and become accountable! As the final activity in today’s program, you’ll partner with another dedicated entrepreneur to define and schedule your short-term objectives as the first steps in achieving your long-term entrepreneurial and financial goals.

Your Takeaways:

• Take home your action plan for entrepreneurial success.

Facilitated by Career Thought Leaders and Industry Innovators

We know that one of the greatest values you get from attending a conference is the time you spend “talking shop” with your colleagues, and we want to encourage those conversations. As such, we’ll end our day with 90 minutes of “structured” peer-to-peer discussions on entrepreneurial topics from A to Z, enabling you to soak up new information, share your successes, and solidify everything you’ve learned throughout the day.

Want to be recognized as a Thought Leader and Innovator in your own area of expertise? If you would like to facilitate one of our end-of-day discussion groups, simply indicate your interest when you register for the conference. We are looking for diverse subject areas and fresh voices as we seek to showcase thought leadership across the entire industry. Note that these are not formal presentations and no speaker preparation is required. Individuals chosen to facilitate these discussions will be notified no later than March 5, 2010.

Presented by Susan Whitcomb

Are your clients getting stuck in the “knowing-doing gap”—that black hole between knowing what they should do but not following through with action? Do you find that clients initially have great enthusiasm but then get derailed by setbacks and extenuating circumstances? Or perhaps they’re doing everything right, but new opportunities just haven’t opened up yet and their patience and pocketbooks are wearing thin. If situations like these shake your confidence or cause confusion, take heart! Regardless of the roadblocks clients face, there are proven coaching techniques and tools that can help.

Your Takeaways:

• Recognize 5 common roadblocks that can derail career clients and ways to address them.
• Learn how to get at the root of the roadblock while also setting appropriate boundaries.
• Discover a guaranteed coaching technique for addressing lack of follow-through and inspiring your clients to move forward.
• Master 3 easy tools that can change each client’s world as they increase their ability to take meaningful action.

Presented by Sheila Curran (Gen-X, Gen-Y, and Emerging Leaders), Elisabeth Harney Sanders-Park (Tough Career Transitions), and Donna Moniot (Professionals and Executives)

Every client population presents unique challenges and circumstances, yet there are consistent themes that run through all populations. After introducing the unique needs, characteristics, and expectations of their specific populations, our three presenters will showcase themes and solutions that will help you better serve all of your clients, no matter their particular situation.

Your Takeaways:

• Understand the unique needs and expectations of each of these distinct populations.
• Identify career services most appropriate to help each client and client population overcome their barriers to success.
• Learn what motivates different clients and client populations to take action and move forward.
• Take home tools and solutions you can put to immediate use in working with your own client populations.

Presented by Beverly Harvey and Susan Whitcomb

Today’s job seekers are encountering fierce competition, frustrating delays, and responses that are few and far between. Come and learn an innovative model that creates a fail-safe framework for job search campaigns. The What WORKS model encompasses both mindset and mechanics, balancing attitude and buoyant beliefs with action-oriented strategy and contemporary job search tactics. Now, more than ever, job seekers are asking “what works?” in job search. After this session, you’ll know the answers!

Your Takeaways:

• Understand the 5 elements in the What WORKS model as a proven framework for a job search campaign.
• Discover key tactics for each of the What WORKS elements, including social media strategies, project management tools, breakthrough networking systems, and more.
• Learn why a multichannel, multimedia job search campaign is necessary in today’s competitive market.
• Gain new insights from fascinating case studies of job seekers who succeeded despite overwhelming odds.

Presented by Deb Dib

One of our industry’s most valued leaders and a widely recognized trend watcher, Deb Dib keeps a sharp eye out for what’s around the corner and how it will affect our industry, our practices, and our clients. In this powerful presentation, Deb will showcase THE trends, forecasts, and future innovations that every successful coach must know.

Your Takeaways:

• Take home your roadmap for your long-term success as a professional coach.

We know that one of the greatest values you get from attending a conference is the time you spend “talking shop” with your colleagues, and we want to encourage those conversations. As such, we’ll end our day with two hours of “structured” peer-to-peer discussions on coaching topics from A to Z, enabling you to soak up new information, share your successes, and solidify everything you’ve learned throughout the day.

Want to be recognized as a Thought Leader and Innovator in your own area of expertise? If you would like to facilitate one of our end-of-day discussion groups, simply indicate your interest when you register for the conference. We are looking for diverse subject areas and fresh voices as we seek to showcase thought leadership across the entire coaching industry. Note that these are not formal presentations and no speaker preparation is required. Individuals chosen to facilitate these discussions will be notified no later than March 5, 2010.